[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-355047-105":53,"doc-detail-355047-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","the-voice-ofsmbs-australia-edition-sales-snapshot-2024","The Voice ofSMBs - Australia Edition - Sales Snapshot 2024","","Sales Snapshot Australia Edition 2024 captures how small and medium-sized business sales teams across Australia are responding to inflation pressure, tighter budgets, and the need to do more with less. It highlights survey-based insights on optimism, customer connection, and shifting priorities toward fundamentals, stability, and agility. The report also outlines practical actions, including long-term goal setting with OKRs, empowering sales teams through structured feedback, and leveraging AI as a sidekick for performance, customer experiences, and workflow automation.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/the-voice-ofsmbs-australia-edition-sales-snapshot-2024/355047/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/the-voice-ofsmbs-australia-edition-sales-snapshot-2024/355047.png","ImageObject",442,249,{"name":88,"@type":89},"Asher","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What challenges are SMB sales teams in Australia dealing with in 2024?","Question",{"text":109,"@type":110},"High inflation is squeezing prospect budgets, and team cuts are forcing sales teams to do more with less while maintaining momentum.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What growth drivers do customers play according to the report?",{"text":114,"@type":110},"Increasing connections and relationships with customers is identified as a key growth-driver, alongside a focus on improving customer satisfaction and experiences.",{"name":116,"@type":107,"acceptedAnswer":117},"How does the report recommend using AI to support sales performance?",{"text":118,"@type":110},"It recommends adapting early by starting an internal AI task force, clarifying where AI fits into workflows, and using AI for behind-the-scenes automation such as summarizing calls and organizing notes.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},355047,1791747769,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":20,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":47},687197207639,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","2024  \nThe Voice ofSMBs  \nSales Snapshot Australia Edition  \nContents  \n01030711172122  \nIntroduction  \nInsight 1: Growth beyond the numbers  \nInsight 2: AI as your sidekick  \nInsight 3: The art of human connection  \nInsight 4: A focus on coaching  \nBook a demo with Aircall  \nAbout Aircall and methodology  \nIntroduction  \nBuilding sales success the Aussie way  \nAcross Australia, sales teams are the proven engine rooms of small and mediumsized businesses. But keeping the pistons pumping and the workers happy isn’t easy. High inflation has been hammering prospect budgets, while team cuts have meant doing more with less.  \nIf you’ve been working in sales over the past year, then you don’t need us to tell you this – you’ve fought hard for every bit of business you’ve won. But now, it’s time to take a deep breath.  \nIn this report, we handed the mic to sales professionals across Australia’s SMB (small and medium-sized business) community. We wanted to find out how they’ve tackled recent challenges, and  \nwhat they’re doing (or in some cases, not doing) to prepare for the road ahead.  \nIn the following 22 pages, you’ll discover insightsand tips that will help you move beyond the recent turbulence and take your sales strategy to new heights. So sit back, and read on- it’s time to wow customers while keeping that engine running smoothly.  \nThe small and medium-sized  \nbusiness headlines:  \nAustralia  \nThe Reserve Bank of Australia might have said that“the domestic economy has proved more resilient than previously expected”, but Australians won’t experience real income growth until the end of 2024 – impacting spending habits in the process  \nA record number of businesses are expected to close their doors in 2024, owing to cash-strapped Australians struggling to spend like they used to. With CreditorWatch’s Business Risk Index showing how business collapses will increase to 5.78% over the next  \n12 months  \nAussies are going global with one report finding that 51% of businesses are looking to overseas markets for both suppliers and customers in response to the challenging economic climate and fierce competition at home  \np l 1 Aircall l The Voice of SMBs 2024  \nAircall  \nl  \nThe Voice of SMBs 2024  \np l 2  \nInsight 1  \nGrowth beyond the numbers  \nInsight 1  \nGrowth beyond the numbers  \nSales teams in Australia are ready to thrive  \n70 %  \nfeel optimistic about  \noverall growth  \nCustomers will be the key to effective growth  \n61%  \nsay increasing connectionsand relationships with customers is a growth-driver  \n52%  \nare focusing on improving customer satisfaction  \nFundamentals, stability and agility are trumping growth at all costs  \n65%  \n61%  \nsay getting the fundamentals right is more important than growing the business in the year ahead  \nare prioritising improved customer experiences overgrowth at all costs in the year ahead  \n46%  \nare prioritising stability over growthat all costs in the year ahead  \n28%  \nare prioritising agility over growth at all costs in the year ahead  \np l 5 Aircall l The Voice of SMBs 2024  \n3 key actions to take  \nPlay the long game  \nEveryone loves to hit the sales gong, or get a taste of that sweet commission, but it’s not everything. To drive long-term wins, use Objective and Key Results (OKRs) as a goal-setting strategy. Take it further by giving our step-by-step guide to sales strategy planning a look.  \nPower to the people  \nSales people tend to be ‘Red’ on the personality chart-they like the action, but spend less time reflecting. This means you’ve got your homework cut out to gather feedback and find the route to people empowerment. Think 1-to-1s, group reviews and all-hands sessions to better evolve your process and set your team up for sales success.  \nFeed the positive vibes  \nThe past few years have been rough for sales teams, but our guess is that you’re ready to bounce back. Helping enthusiasm along doesn’t mean sweeping challenges under the rug though – it means acknowledging them, owning ","cbCaiqeBPMw6fKYG","https://ap.wps.com/l/cbCaiqeBPMw6fKYG","pdf",7441347,"English","# Introduction\n## Building sales success the Aussie way\n# Insight 1: Growth beyond the numbers\n## 3 key actions to take\n# Insight 2: AI as your sidekick","[{\"question\":\"What challenges are SMB sales teams in Australia dealing with in 2024?\",\"answer\":\"High inflation is squeezing prospect budgets, and team cuts are forcing sales teams to do more with less while maintaining momentum.\"},{\"question\":\"What growth drivers do customers play according to the report?\",\"answer\":\"Increasing connections and relationships with customers is identified as a key growth-driver, alongside a focus on improving customer satisfaction and experiences.\"},{\"question\":\"How does the report recommend using AI to support sales performance?\",\"answer\":\"It recommends adapting early by starting an internal AI task force, clarifying where AI fits into workflows, and using AI for behind-the-scenes automation such as summarizing calls and organizing notes.\"}]","The Voice ofSMBs - Australia Edition - Sales Snapshot 2024 | PDF",1790115587]