[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-238297-105":3,"detail-sidebar-cat-1-en-105":84,"doc-detail-238297-en":130},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":77,"head_meta":79,"extra_data":81,"updated_unix":83},105,"en","the-story-canvas","The Story Canvas","","The Story Canvas is a strategic framework designed to assist in the creation and dissemination of impactful narratives. It is based on the widely recognized Business Model Canvas and adapted for storytelling purposes. The canvas guides users through defining the core components of a story, starting with its fundamental purpose: understanding the underlying issue, the current state, and the desired change. It emphasizes identifying the target audience by segmenting them, profiling their characteristics, and understanding their online presence, often through social media metrics like tweets. The framework also stresses the importance of concise Key Messages, pinpointing the three essential takeaways for the audience, and a clear Call To Action, outlining the specific steps to be taken. The 'Story' section prompts for the narrative arc, including a compelling hook, a memorable plot with key moments, and a strong concluding 'jab' or punchline. 'People & Places' focuses on the characters and settings that will inhabit the story, while 'Style & Tone' addresses the visual and auditory elements, including imagery, reference samples, and musical atmosphere. The 'Campaign' section is dedicated to the outreach strategy, mapping key touchpoints on a timeline to ensure effective distribution. Finally, 'Outcomes' addresses both high-level objectives and specific, measurable metrics for assessing success. 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What is the issue, how are things now, and what change do you want to make?  \nAudience:  \nWho do you want to reach? Give each segment a name, profile & some tweets.  \nKey Messages:  \nWhat 3 things do you want your audience to remember?  \nCall To Action:  \nWhat steps do you want them to take?  \nStory:  \nHow does it start (hook), how does it end (jab), and what memorable moments happen in between (plot)?  \nPeople & Places: Who will feature in our story and what locations will be used?  \nStyle & Tone:  \nWhat does our story look and feel like? List some key imagery and reference samples. What is the musical vibe?  \nCampaign:  \nHow will you get your story out there? Map the key touchpoints on a timeline.  \nOutcomes: Indicators:  \nWhat are some of the high level outcomes you want to achieve? • How will we measure success with some specific metrics?  \nAcknowledgement: The Story Canvas (TSC) is based on the popular Business Model Canvas (BMC), developed by Alex Osterwalder. The BMC is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. TSC is subsequently licensed under the same CC Attribution: [http://creativecommons.org/licenses/by-sa/3.0/](http://creativecommons.org/licenses/by-sa/3.0/).  \n[www.digitalstorytellers.com.au/storycanvas](www.digitalstorytellers.com.au/storycanvas)","cbCaikcGAMfdCEbF","https://ap.wps.com/l/cbCaikcGAMfdCEbF","pdf",420363,"English","# The Story Canvas\n## Purpose\n## Audience\n## Key Messages\n## Call To Action\n## Story\n## People & Places\n## Style & Tone\n## Campaign\n## Outcomes","[{\"question\":\"What is the primary purpose of The Story Canvas?\",\"answer\":\"The Story Canvas is designed to help define the purpose of a story, clarifying the issue, the current situation, and the desired change one wishes to effect.\"},{\"question\":\"How should one define the audience using The Story Canvas?\",\"answer\":\"The canvas instructs users to identify their target audience, name each segment, create profiles, and consider their online presence, such as analyzing their tweets.\"},{\"question\":\"What are the essential elements of the 'Story' section on The Story Canvas?\",\"answer\":\"The 'Story' section requires outlining how the narrative begins with a hook, develops through memorable plot points, and concludes with a strong 'jab' or memorable ending.\"},{\"question\":\"How does The Story Canvas address measuring success?\",\"answer\":\"Success is measured in the 'Outcomes' section, which involves defining high-level desired achievements and specific metrics to quantify success.\"}]","The Story Canvas | PDF",1789133550]