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Registered No. 9118692.  \nRegistered Office: The Willows, Catton, Thirsk, North Yorkshire, YO7 4SQ.  \nAn Agnew Solutions Guide  \nINTRODUCTION  \nWhat are the key objectives that you want to achieve? The purpose of your marketing plan is to support you in achieving these objectives. Try to be specific – do you want to increase sales, grow your customer base etc.?  \n1. YOUR MARKET  \n1.1 WHO ARE YOUR CUSTOMERS?  \nAnswer the following questions:  \n􀁸 Who are your customers?  \n􀁸 What are their needs?  \n􀁸 What motivates them to buy your offer?  \n􀁸 Can you segment your customers into separate groups of people with difference needs and characteristics?  \n􀁸 Are there people who aren’t currently customers but who may benefit from what you have to offer?  \nFor free business advice visit us [at](at www.agnewsolutions.co.uk)[ www.agnewsolutions.co.uk](at www.agnewsolutions.co.uk)  \n1.2 WHO ARE YOUR COMPETITORS?  \nAnswer the following questions:  \n􀁸 Who are your competitors?  \n􀁸 Why might your customers choose a competitors’ offering over yours?  \n1.3 OTHER MARKETING ACTIVITY  \nAnswer the following question:  \n􀁸 What marketing opportunities do you not currently engage in? Are they relevant to your business?  \nFor free business advice visit us [at](at www.agnewsolutions.co.uk)[ www.agnewsolutions.co.uk](at www.agnewsolutions.co.uk)  \n2. MARKET OPPORTUNITIES  \n2.1 WHAT ARE OUR STRENGTHS?  \nAnswer the following questions:  \n􀁸 What are the strengths of your product or service? Is it high quality, does it have a unique selling proposition?  \n􀁸 How does your product or service compare to your competitors’ offer?  \n2.2 WHAT COULD WE IMPROVE ON?  \nAnswer the following questions:  \n􀁸 Are there any aspects of your product or service which are weak?  \n􀁸 Have your customers complained about any aspect of your offer?  \nFor free business advice visit us [at](at www.agnewsolutions.co.uk)[ www.agnewsolutions.co.uk](at www.agnewsolutions.co.uk)  \n2.3 WHAT OPPORTUNITIES ARE THERE?  \nAnswer the following questions:  \n􀁸 Which of your strengths are you not taking advantage of?  \n􀁸 Are there any trends in your market that you and your competitors are not catering to?  \n􀁸 Are there any gaps in your market that you could fill?  \n􀁸 Are there any additional uses for your product or service which you could draw attention to?  \n2.4 WHAT OBSTACLES ARE THERE?  \nAnswer the following questions:  \n􀁸 What is preventing you from implementing your marketing plan? Are they internal or external? [E.g. money](E.g. money), time, resources etc.  \nFor free business advice visit us [at](at www.agnewsolutions.co.uk)[ www.agnewsolutions.co.uk](at www.agnewsolutions.co.uk)  \n3. YOUR OBJECTIVES  \nAnswer the following questions:  \n􀁸 What are your key business objectives? Make them SMART (specific, measurable, agreed, attainable and achievable, realistic and resourced, time-bound) .  \n􀁸 What are your deadlines for each objective?  \n􀁸 What resources do you have to help you fulfil your objectives?  \n􀁸 What extra resources will you need to help you fulfil your objectives?  \nFor free business advice visit us [at](at www.agnewsolutions.co.uk)[ www.agnewsolutions.co.uk](at www.agnewsolutions.co.uk)  \n4. YOUR MARKETING STRATEGY AND PLAN  \n4.1 TARGET CUSTOMERS  \nAnswer the following questions:  \n􀁸 Who are your target customers?  \n􀁸 What do you know about them? For example, where do they live, what age/gender are they, what other products do they buy?  \n􀁸 Where are they likely to find out about your product or service?  \n􀁸 How do they prefer to buy your product or service?  \n􀁸 Which are the most profitable customer","cbCaikwA0J5qSQJx","https://ap.wps.com/l/cbCaikwA0J5qSQJx","pdf",529679,"English","# INTRODUCTION\n# YOUR MARKET\n## WHO ARE YOUR CUSTOMERS?\n## WHO ARE YOUR COMPETITORS?\n## OTHER MARKETING ACTIVITY\n# MARKET OPPORTUNITIES\n## WHAT ARE OUR STRENGTHS?\n## WHAT COULD WE IMPROVE ON?\n## WHAT OPPORTUNITIES ARE THERE?\n## WHAT OBSTACLES ARE THERE?\n# YOUR OBJECTIVES\n# YOUR MARKETING STRATEGY AND PLAN\n## TARGET CUSTOMERS\n## WHAT PRODUCTS OR SERVICES CAN WE OFFER OUR TARGET CUSTOMERS?\n## HOW CAN WE ENCOURAGE THESE PEOPLE TO TAKE UP THE OFFER?\n## HOW DO WE COMMUNICATE OUR OFFER?\n## MARKETING ACTION PLAN\n# REVIEWING YOUR MARKETING ACTION PLAN","[{\"question\":\"What is the purpose of a marketing plan in this template?\",\"answer\":\"The template positions the marketing plan as a tool to help achieve specific business objectives. It encourages being specific about goals such as increasing sales or growing the customer base.\"},{\"question\":\"How should you analyze your market section?\",\"answer\":\"You should identify who your customers are, their needs and buying motivations, and whether customer segments exist. Then assess competitors, why customers might choose them, and note any marketing opportunities you are not currently using.\"},{\"question\":\"How do you set objectives and build the marketing strategy?\",\"answer\":\"Make key objectives SMART and define deadlines and required resources. Next, define target customers, map products or services to customer groups, decide how to encourage uptake, and plan communication channels before summarizing actions in the action plan table.\"}]","The Small Business Marketing Agency - Marketing Plan Template - Use this template as a guide to creating your own marketing plan | PDF",1789207420]