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It explains what copywriting is, how it differs from traditional advertising by prompting immediate action, and outlines a “formula” used in persuasive writing. 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All rights reserved.  \nProtected by copyright laws of the United States and international treaties.  \nNo part of this publication in whole or in part may be copied, duplicated, reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without the express written permission from the publisher.  \nCopyright and other intellectual property laws protect these materials and any unauthorized reproduction or retransmission will constitute an infringement of copyright law.  \nFederal law provides severe civil and criminal penalties for the unauthorized reproduction, distribution, or exhibition of copyrighted materials. Penalties for criminal and statutory copyright infringement are set forth at 18 U.S.C. § 2319.  \nIntroduction  \nWhat Exactly Is Copywriting? . . . . . . . . . . . . . . . . 2  \nChapter 1  \nFive Financial And Lifestyle Options Copywriting Offers . . . 6 Have Complete Control Over Your Schedule For The First Time  \nChapter 2  \nIf You Can Write A Simple Letter Or Email, You Can Do This . 10 What You Don’t Need To Be A Great Copywriter Will Surprise You  \nChapter 3  \nThe Secret Structure Of Direct-Marketing Sales Letters . . 15 Discover The Difference Between Run-Of-The-Mill Copy And Great Copy  \nChapter 4  \nWhy Copywriters Make So Much Money .......... 27  \nThe One Reason Marketers Will Pay You Top Dollar  \nChapter 5  \nThe Secret To Good Writing ................ 34  \nThe “Trick” That Will Strengthen Your Copy A Hundredfold  \nChapter 6  \nA Variety Of Opportunities Await You ........... 42  \nThe Internet Has Exploded The Demand For Copy And That Means Thousands Of Potential Employers For You  \nChapter 7  \nStart Collecting Your (Free) Million-Dollar Secrets Today . 49 Your Guide To Ethically “Borrowing” From The World’s Best Copywriters  \nChapter 8  \nThe Fast And Easy Path To Copywriting Success ...... 52  \nMake An Investment In Yourself And Get Access To All The Secrets Of Copywriting Masters  \n1  \nWhat Exactly Is Copywriting?  \n“On the road to wealth, developing a financially-valuable skill is the most important step. It’s the foundation upon which every other step is based.”  \n-Mark Morgan Ford  \nWhen most people think of “writing careers,” they think they have two choices:  \nYou can become an author and write books — fiction, non-fiction, biographies, and so on.  \nOr, you can get yourself a journalism degree, and write articles and news stories for newspapers and magazines — either as a freelancer or staff writer.  \nBoth are noble professions that can be very rewarding and garner a lot of respect. Problem is, they’re hard work. They’re highly competitive. You need to spend a lot of time getting very good at what you do. And, unless you’re among the elite, the pay is typically pretty average at best.  \nThe kind of writing we do isn’t either of those two — although thereis an element of storytelling and reporting in what we do.  \nAnd, even though you see the writing we do every day — in the mail, on the Internet, in magazines and newspapers — few people stop to consider who’s writing it … and just how lucrative of a career it can be.  \n2  \nMaster Copywriter Mark Morgan Ford, the man who’s mentored hundreds of up-and-coming copywriters and will be helping you, put it perfectly some years ago:  \nYou’re a good writer if you can write a story that can make people cry …  \nYou’re a better writer if your writing can make people laugh …  \nBut, if your writing can persuade people to take action — that’s when you know you can be a very wealthy writer.  \nThat, in a nutshell, is what we do.  \nWe persuade people","cbCairikeOVC5bYG","https://ap.wps.com/l/cbCairikeOVC5bYG","pdf",3075043,58,"English","# Introduction\n## What Exactly Is Copywriting?\n# Chapter 1\n## Five Financial And Lifestyle Options Copywriting Offers\n# Chapter 2\n## If You Can Write A Simple Letter Or Email, You Can Do This\n# Chapter 3\n## The Secret Structure Of Direct-Marketing Sales Letters\n# Chapter 4\n## Why Copywriters Make So Much Money\n# Chapter 5\n## The Secret To Good Writing\n# Chapter 6\n## A Variety Of Opportunities Await You\n# Chapter 7\n## Start Collecting Your (Free) Million-Dollar Secrets Today\n# Chapter 8\n## The Fast And Easy Path To Copywriting Success","[{\"question\":\"What is copywriting according to the guide?\",\"answer\":\"Copywriting is conversational, persuasive writing that persuades people to take action, such as supporting a cause, reading a report, buying a product, or requesting more information.\"},{\"question\":\"How does persuasive writing differ from traditional advertising?\",\"answer\":\"Traditional advertising creates awareness, while persuasive writing is designed to get people to take immediate action.\"},{\"question\":\"What will readers learn to improve their results in writing?\",\"answer\":\"Readers are promised a basic “formula” and a secret structure found in effective persuasive writing, with chapters covering the structure of sales letters and techniques for strengthening copy.\"}]","The Secret Formula for Making Six-Figures from Home—Writing Letters - Free Guide | PDF",20]