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Buch. xvii, 378 S. Hardcover  \nISBN 978 3 642 04507 3  \nFormat (B x L): 15,5 x 23,5 cm  \nGewicht: 1620 g  \nWirtschaft > Spezielle Betriebswirtschaft > Marketing, Werbung, Marktforschung  \nZu Leseprobe  \nschnell und portofrei erhältlich bei  \n[Die Online-Fachbuchhandlung beck-shop.de](Die Online-Fachbuchhandlung beck-shop.de) ist spezialisiert aufFachbücher, insbesondere Recht, Steuern und Wirtschaft. Im Sortiment finden Sie alle Medien (Bücher, Zeitschriften, CDs, eBooks, etc.) aller Verlage. Ergänzt wird das Programm durch Services wie Neuerscheinungsdienst oder Zusammenstellungen von Büchern zu Sonderpreisen. Der Shop führt mehr  \nals 8 Millionen Produkte.  \nContents  \nPart I Product Management Concepts  \n1 Who’s Driving Your Company? ......................................... 3  \n1.1 Introduction ............................................................ 3  \n1.2 Technology-Driven: Take My Road .................................. 4  \n1.3 Sales-Driven: A Cruising Taxi ........................................ 5  \n1.4 Market-Driven: Driven to Success .................................... 6  \n1.5 Summary ............................................................... 6  \n2 Product Management Team ............................................. 9  \n2.1 Introduction ........................................................... 9  \n2.2 Your Role ............................................................. 9  \n2.3 Jack of All Roles, Master of None .................................. 10  \n2.4 Breaking It Down ................................................... 11  \n2.5 Roles and Goals ..................................................... 12  \n2.6 Blackblot Product Management Team Model ...................... 13  \n2.7 Odd Couple(s) ....................................................... 14  \n2.8 Roles and Activities ................................................. 16  \n2.9 Solution .............................................................. 16  \n2.10 Summary ............................................................. 17  \n3 Product Definition Team ................................................ 19  \n3.1 Introduction ........................................................... 19  \n3.2 Key Concepts ......................................................... 20  \n3.3 Market Requirements ................................................. 21  \n3.4 Blackblot Product Frames Model .................................... 22  \n3.5 Product Definition Foundation Documents ........................... 23  \n3.6 Blackblot Product Definition Team Model ........................... 24  \n3.7 Product Delivery Process ............................................. 26  \n3.8 Conclusion ............................................................ 28  \nxiv Contents  \n4 Crafting Market Requirements ......................................... 29  \n4.1 Introduction .......................................................... 29  \n4.2 Voice of the Customer .............................................. 29  \n4.3 Market Requirements Document .................................... 30  \n4.4 Blackblot Procedural Requirements Management Model .......... 30  \n4.5 Directive ............................................................. 32  \n4.6 Constraints ........................................................... 33  \n4.7 Rationales and Sources .............................................. 34  \n4.8 Presentment Modes .................................................. 35  \n4.9 Whole Picture ....................................................... 36  \n4.10 Verifying Wholeness ................................................ 36  \n4.11 Market Requirements and Engineering ............................. 37  \n4.12 Market Requirements Database ..................................... 38  \n4.13 Summary ........................................","cbCaiuDERexM62EV","https://ap.wps.com/l/cbCaiuDERexM62EV","pdf",52774,6,"English","# Part I Product Management Concepts\n## Who’s Driving Your Company?\n## Product Management Team\n## Product Definition Team\n## Crafting Market Requirements\n## Concept of Marketing\n## Value-Marketing Model","[{\"question\":\"What organizational drivers are discussed for product management?\",\"answer\":\"The book compares technology-driven, sales-driven, and market-driven approaches, showing how each driver influences product management priorities and outcomes.\"},{\"question\":\"What is the purpose of the product definition team?\",\"answer\":\"It focuses on key concepts, market requirements, product frames, foundation documents, and the product delivery process to ensure clear product definition.\"},{\"question\":\"How are market requirements crafted and verified?\",\"answer\":\"The toolkit covers using the voice of the customer, building market requirements documents, managing constraints and rationales, and verifying that requirements form a complete whole.\"}]","The Product Manager's Toolkit - Methodologies, Processes and Tasks in High-Tech Product Management | PDF",1789240210]