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Do you want to have a more consistent presence on your social media platforms? This is the Planner for you.  \nThe key to growing your audience on social media and to getting more engagement is being strategic and intentional about your social media content. And that requires planning!  \nCalendar-Alt  \nTips for Time Management  \nTime Management-Your Weekly Schedule  \nHow much time this week do you have to spend doing social media management? Write it down. Time block in your calendar.  \nThe 4 pillars of social media management are:  \n● Research and listening  \n● Content creation and curation  \n● Community management  \n● Measurement and analysis  \nHow does that break down into daily or weekly tasks?  \nResearch & listening:  \n\n| DAILY\u003Cbr>Write down at least 3 hashtags and/ or keywords that you follow or would like to follow consistently on social media and in the news. You can follow these hashtags on Instagram and on LinkedIn.\u003Cbr>List out some of the bloggers, influencers, industry leaders to follow to get information. | WEEKLY\u003Cbr>Create a label in your email provider for email newsletters that you want to read to keep up with news and trends that are of interest to your audience. Limit to 5 email newsletters.\u003Cbr>Add examples, screen shots and more to a Google Drive or Dropbox of social media examples from brandsand organizations. This will give you inspiration and ideas going forward. |\n| --- | --- |\n\nContent creation and curation:  \n\n| DAILY\u003Cbr>Create videos, graphics, photos, write copy, update the Content Calendar. | WEEKLY\u003Cbr>Complete the Content Brainstorm Exercise in this Planner.\u003Cbr>Write down 5-10 topics, stories, and types of posts that your audience likesand responds well to.\u003Cbr>How many of these posts can you create with original content?\u003Cbr>How many of these posts can you\u003Cbr>curate from trusted, relevant sources? |\n| --- | --- |\n\nCommunity management:  \n\n| DAILY\u003Cbr>Answer all questions. If they are negative in tone, direct them to DM you or email you-take the conversation off the feed.\u003Cbr>Ignore the trolls-block and delete anyone who is in violation of your policies (harassment, obscenity, spam) . | WEEKLY\u003Cbr>Follow 10 accounts per week (that makes sense for your organization) .\u003Cbr>Look at who follows you and see who you could follow back. You do NOT need to follow everyone back who follows you. Be strategic here. |\n| --- | --- |\n\nMeasurement and analysis:  \nChoose relevant metrics to track each month-no more than 5. Metrics may include website traffic, referrals (which social media platform is driving the most website traffic), email sign-ups, webinar sign-ups, inquiries.  \n\n| DAILY\u003Cbr>Use this data to analyze and identify trends and to improve the work. | WEEKLY\u003Cbr>Run reports.\u003Cbr>Report out to the entire team. |\n| --- | --- |\n\nContent Brainstorm Exercise  \nWhy do your stakeholders support you? Can you list 5 reasons, in their words? (If you don’t know, this is a great opportunity to email or get on the phone with donors, audience members, and others to ask them their opinions.)  \nWhat information can you give your audience that will make them think?  \nWhat education can you provide that will help them trust you?  \nWhat are the knowledge gaps, myths, misconceptions around your cause that you can address?  \nWhat stories can you share that will inspire them?  \n\n|  |\n| --- |\n|  |\n|  |\n\nlightbulb  \nBRAINSTORM! This is the fun part! List out as many ideas for Content Topics as you can.  \nExamples:  \n● Events  \n● Messages of gratitude  \n● Relevant holidays  \n● We are one step closer to XYZ-here’s what we did this week!  \n● We won’t stop until we XYZ-here’s how you can get involved. Won’t you join us?  \n● Facts  \n● Myths  \n● Did you know?  \n● What does it take to end this/change this?  \n● What","cbCaik5O8aurMd1P","https://ap.wps.com/l/cbCaik5O8aurMd1P","pdf",520446,8,"English","# Tips for Time Management\n## Time Management-Your Weekly Schedule\n# The 4 pillars of social media management\n## Research and listening\n## Content creation and curation\n## Community management\n## Measurement and analysis\n# Content Brainstorm Exercise\n# Decide How Often To Post\n# Content Remix Recipe","[{\"question\":\"How does the Planner recommend managing time for social media tasks each week?\",\"answer\":\"It asks users to write down available time, time-block it in a calendar, and follow a weekly schedule built around daily and weekly activities for each pillar of social media management.\"},{\"question\":\"What are the four pillars of social media management listed in the Planner?\",\"answer\":\"The Planner lists research and listening, content creation and curation, community management, and measurement and analysis.\"},{\"question\":\"What daily and weekly actions are suggested for research and listening?\",\"answer\":\"Daily, it recommends writing down hashtags/keywords and listing bloggers or industry leaders to follow. Weekly, it suggests creating email newsletter labels and collecting social media examples in a shared drive for inspiration.\"},{\"question\":\"How should nonprofits decide how often to post and how to remix content?\",\"answer\":\"It recommends choosing a realistic weekly posting cadence to start, with example frequencies for platforms. It also suggests remixing email, blog, and long-form video into social posts and shorter segments for ongoing use.\"}]","The Nonpro􀈋it Social Media Content Planner - Tips for Time Management | PDF",1790219640]