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The author and publisher make no representation of warranties with respect to the accuracy, applicability, fitness or completeness of the contents ofthis book. They disclaim any warranties (expressed or implied) merchantability, or fitness for any particular purpose. The author and publisher shall in no event be held liable for any loss or other damages, including but not limited to special, incidental, consequential or other damages. As always, the advice of a competent legal, tax, accounting or other professional should be sought.  \nThe author and publisher do not warrant the performance, effectiveness or applicability of any websites or other reference listed in this book. All links to other web sites are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose.  \nThis book contains material protected under International and Federal Copyright Laws and Treaties. Any unauthorized reprint or use of this material is prohibited.  \nDedication  \nTo my wife and soulmate, Ashley. For the last 11 years, you ’ve been my rock and inspiration.  \nTo my dad, who taught me to work hard and inspired me to become an entrepreneur.  \nTo my partner, Robert Shuey, who helped me build leadPops. And to Riley, my beloved “Lead Pup”—Best Dog Ever.  \nContents  \nForeword ........................................................................................xix  \nIntroduction...................................................................................... 1  \nPART 1: Your First 90 Days  \nChapter 1: Launch a Mortgage Marketing Website That’s Optimized to Convert Leads................................................11  \nImportant Mortgage Marketing Website Features .................... 16  \nBuilt-In Lead Generation Landing Pages for All Target Loan Types & Products ......................................................................... 16  \nYour Website Must Be 100% Mobile Responsive ....................... 17  \nFeature a Customized “About” Section ...................................... 17  \nClient & Partner “Reviews” Section ............................................ 19  \nList Building Technology & Automated Email Follow-Up System ........................................................................................... 20  \n“Trusted Pros” Referral Partner Showcase ................................ 21  \nProper On-Page Search Engine Optimization (SEO) ................ 23  \nSecure Loan Application Center ................................................. 24  \nMLS Home Search Lead Generation Landing Page ..................24  \nMortgage Data.............................................................................. 25  \nReal Estate Data ........................................................................... 25  \nviii | THE MORTGAGE MARKETING MANIFESTO  \nHome Values Lead Generation Landing Page ........................... 27  \nHome Insurance Lead Generation Landing Page ..................... 27  \nScript for Helping Clients with Their Home Insurance............. 28  \nAutomated Credit Repair System + Lead Generation Landing Page ................................................................................ 30  \nMortgage Calculators................................................................... 30  \nBlog Integration............................................................................ 31  \nSocial Network Integrations........................................................ 33  ","cbCairfzW5H8E7ic","https://ap.wps.com/l/cbCairfzW5H8E7ic","pdf",19803224,326,"English","# Foreword\n# Introduction\n# Part 1: Your First 90 Days\n## Chapter 1: Launch a Mortgage Marketing Website That’s Optimized to Convert Leads\n## Chapter 2: Launch Multiple High-Conversion Mortgage & Real Estate Landing Pages","[{\"question\":\"What is the main goal of this book?\",\"answer\":\"To unlock effective mortgage lead generation by using optimized marketing systems that convert visitors into leads.\"},{\"question\":\"What does the book emphasize in the first 90 days?\",\"answer\":\"Launching a conversion-focused mortgage marketing website and building multiple high-conversion mortgage and real estate landing pages.\"},{\"question\":\"Which website elements are highlighted for lead conversion?\",\"answer\":\"Mobile responsiveness, customized about sections, client/partner reviews, automated email follow-up, referral partner showcases, on-page SEO, and a secure loan application center.\"}]","The Mortgage Marketing Manifesto - Unlocking the Holy Grail of Mortgage Lead Generation - Part 1 | PDF",1789134312,114]