[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-178135-105":53,"doc-detail-178135-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","the-marketing-plan-improving-your-competitive-edge","THE MARKETING PLAN - Improving Your Competitive Edge","","A marketing plan provides a written, information-driven strategy for selling products or services by addressing competition directly and supporting expansion of market share. It clarifies why a business should prepare—strengthening performance against experienced and emerging rivals, responding to overlooked trends, and building investor confidence through innovation and marketability. The plan structure includes a title page, table of contents, cover letter, historical background, mission-led goals, sales, profit, pricing, and product objectives, and a market analysis framework for growth, maturity, or decline.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/the-marketing-plan-improving-your-competitive-edge/178135/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/the-marketing-plan-improving-your-competitive-edge/178135.png","ImageObject",442,249,{"name":88,"@type":89},"Aurelia","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/octet-stream","2026-10-27","2026-09-02",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of a marketing plan for a new business?","Question",{"text":108,"@type":109},"A marketing plan is a written strategy for selling products or services by defining how the company will meet competition, increase market share, and attract customers using collected market, consumer, and competitor information.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the plan help improve results against competitors?",{"text":113,"@type":109},"It improves odds by helping the business recognize trends and consumer preferences competitors may overlook, and by enabling timely actions that strengthen loyal customer growth into the future.",{"name":115,"@type":106,"acceptedAnswer":116},"What sections should be included in the marketing plan?",{"text":117,"@type":109},"The document outlines a title page, table of contents, cover letter, historical background, marketing goals and objectives (sales, profit, pricing, product), and a market analysis section addressing growth, maturity, or decline.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},178135,1791742991,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":76},1099514068365,"https://ap-avatar.wpscdn.com/avatar/10000253d8d9f28188e?_k=1776742907772140068","THE MARKETING PLAN\nIMPROVING YOUR COMPETITIVE EDGE\nA Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully collected market, consumer and competitor information, sometimes citing professional advice.\nWhy Prepare a Marketing Plan?\u000bA good Marketing Plan will help you to improve your odds against more experienced competitors and newly emerging ones. The Plan enables you to recognize and take action on any trends and consumer preferences that other companies have overlooked, and to develop and expand your own select group of loyal customers now and into the future.\nThe Plan also shows to others that you have carefully considered how to produce a product that is innovative, unique and marketable- improving your chances of stable sales and profits - reasons for investors to financially back you.\nCONTENTS OF A MARKETING PLAN\nTitle Page\nInclude the name of the company, period of time that the contents of the marketing plan covers, and completion date.\nUse a clean and professional format with examples of the company logo and product designs and packaging types.\nTable of Contents\nList all the contents of the marketing plan in the order they appear, citing relevant page numbers.\nList tables, graphs and diagrams on a separate page so that the reader can locate these presentation tools quickly. List the appendices that will be included at the end of your document.\nCover Letter\nThis letter should form a personalized overview of the document. Highlight areas of the plan that are particularly crucial to the reader, providing an indication of how this plan will help your business attain overall success in the future.\nHistorical Background\nGive the reader an indication of where your business idea originated, citing the date you began researching into the idea, the existence of any mentors or advisors, the scope of your business (the specific of what the business \"does\"), and opportunities for expansion. Indicate how the future success of the business can be attributed to the strategies found in the Marketing Plan.\nMarketing Goals and Objectives\u000bTo introduce this section, include the \"mission statement\" of the business; an idea of what its goals are for customers, clients, employees and the consumer, then proceed with:\nSales Objectives\nCompare your prospects for future sales with either past performance, or a general industry performance report. By analyzing the industry average as well as your own performance you will demonstrate to the reader that you can look \"beyond your borders\" to the competition to give yourself an idea of how well you are performing, or what general difficulties the whole industry may be facing.\nIdentify industry wide problems and create strategies to challenge them. This will also demonstrate that you have the necessary foresight to allow you to recognize problems in the future.\nSet \"benchmarks\" for your sales objectives by using quarterly reports as a way of evaluating the success of your overall marketing approach. Indicate how much \"market share\" you intend to collect over the next 5 years, to show that you expect to advance your position against your competitors using your \"individual\" approach.\nProfit Objectives\nInclude your predictions for after tax profit for each of the next five years. Relate this profit assumption based on the contents of your operating budget's costs figures found in your Business Plan.\nIndicate how you will reinvest your profit margin in specific areas of the Marketing Plans future activities, as well as countering operating and start up costs you already have. Don't neglect the future of the Marketing Plan because you have to defer the costs you already have. A sound Marketing Plan should do more than \"pay for itself\" and its activities.\nPricing Objec","cbCaioP8PrXPXFDA","https://ap.wps.com/l/cbCaioP8PrXPXFDA","doc",55296,9,"English","# Contents of a Marketing Plan\n## Title Page\n## Table of Contents\n## Cover Letter\n## Historical Background\n## Marketing Goals and Objectives\n## Sales Objectives\n## Profit Objectives\n## Pricing Objectives\n## Product Objectives\n## Market Analysis","[{\"question\":\"What is the purpose of a marketing plan for a new business?\",\"answer\":\"A marketing plan is a written strategy for selling products or services by defining how the company will meet competition, increase market share, and attract customers using collected market, consumer, and competitor information.\"},{\"question\":\"How does the plan help improve results against competitors?\",\"answer\":\"It improves odds by helping the business recognize trends and consumer preferences competitors may overlook, and by enabling timely actions that strengthen loyal customer growth into the future.\"},{\"question\":\"What sections should be included in the marketing plan?\",\"answer\":\"The document outlines a title page, table of contents, cover letter, historical background, marketing goals and objectives (sales, profit, pricing, product), and a market analysis section addressing growth, maturity, or decline.\"}]","THE MARKETING PLAN - Improving Your Competitive Edge | DOC",1788330526]