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Hodgson  \n[www.greatestsalesletters.com ](www.greatestsalesletters.com  -1-)[ -1-](www.greatestsalesletters.com  -1-)  \nThis publication may not be reproduced, stored in a retrieval system, or transmitted in whole orin part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission.  \nThis publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional should be sought.  \n[www.greatestsalesletters.com ](www.greatestsalesletters.com  -2-)[ -2-](www.greatestsalesletters.com  -2-)  \nCONTENTS  \nIntroduction ...................................................................................................................4  \nAbout the Author ..........................................................................................................6  \nSpecial Thanks ..............................................................................................................8  \nHow to Use This Book ..................................................................................................9  \nI. Creating Direct Mail Letters……………………………………………………..10  \nII. Classic Direct Mail Letters ........................................................................................... 30  \nIII. Consumer Mail Order Letters ..................................................................................... 160  \nIV Circulation and Book Promotion Letters ...................................................................... 198  \nV Fund-Raising Letters .................................................................................................260  \nVI. Business-to-Business Direct Mail ............................................................................... 303  \nVII. Inquiry and Lead-Getting Letters .................................................................................334  \nVIII. Retail and Service Letters ..........................................................................................357  \nIX. Personalized Letters.................................................................................................... 385  \nX. The Light Touch ....................................................................................................... 415  \nXI. Tips From the Experts .................................................................................................... 429  \nBibliography ............................................................................................................. 457  \n[www.greatestsalesletters.com ](www.greatestsalesletters.com  -3-)[ -3-](www.greatestsalesletters.com  -3-)  \nINTRODUCTION  \nWhat makes a great direct mail letter? The most obvious answer is one that produces maximum response. But lots of less-than-great letters produce excellent response thanks to superior lists, a great product, an outstanding offer, or other factors over which the writer has little or no control.  \nSome letters win contests; however, inferior letters have won contests just because the competition was weak. Other letters win the praise of the copywriter's peers—often just because they are clever.  \nTo be truly great, however, a sales letter must have more than one dimension. Of course, it must achieve its objectives. Most often it will have won some contest and likely will have won special applause from peers. It must also stand the test of time and be the kind of letter others will turn to time and again to get inspiration and think, \"Gee, I wish I had written that. \"  \nThis is a book of such le","cbCait8QhewbfvFc","https://ap.wps.com/l/cbCait8QhewbfvFc","pdf",27094838,457,"English","# Introduction\n## About the Author\n## Special Thanks\n## How to Use This Book\n# Creating Direct Mail Letters\n# Classic Direct Mail Letters\n# Consumer Mail Order Letters\n# Circulation and Book Promotion Letters\n# Fund-Raising Letters\n# Business-to-Business Direct Mail\n# Inquiry and Lead-Getting Letters\n# Retail and Service Letters\n# Personalized Letters\n# The Light Touch\n# Tips From the Experts\n# Bibliography","[{\"question\":\"What makes a direct mail sales letter great, according to the introduction?\",\"answer\":\"A great direct mail letter produces maximum response, but must also achieve objectives, earn recognition, and stand the test of time as a source of inspiration for future writing.\"},{\"question\":\"How did the author collect the letters featured in the book?\",\"answer\":\"Leading direct marketers provided samples of top direct mail letters, best direct response copywriters contributed names and submitted favorite letters, and selected letters were added from the author’s long-running personal files.\"},{\"question\":\"Why couldn’t all the collected letters be included?\",\"answer\":\"Although the selection process started with more than 2,000 excellent examples, the author read and reread them and ultimately made a strictly personal final selection, leaving out many good letters.\"}]","THE GREATEST DIRECT MAIL SALES LETTERS OF ALL TIME - Why They Succeed - How They’re Created - How You Can Create Great Sales Letters, Too! | PDF",160]