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We’ve put together the best practices and most common questions both producers and advertisers have into a questionnaire template that you can use to get consistent, regular feedback from the people that matter the most–your audience.  \nThe goal of this template is to give you a starting point to survey your own podcast listeners. You will need to  \nsource a platform to collect the responses, and you will certainly want to customize this to suit your needs. We’ve broken the questions into different categories and in some cases given some additional instructions on how to adjust the questions for your needs.  \nSee something you would change? Change it! It’s yours to use as you see fit. If you have found value in this template, we hope you’ll link to it or share it with your fellow podcasters!  \nWe wish you luck on your survey journey!  \nSincerely,  \nThe Podcast Research Team Edison Research  \nShow Listening Habits  \nDetermine how long and how often respondents are listening to the show.  \n1. Which of the following episodes of [INSERT PODCAST NAME] have you listened to?  \n[INSERT NAMES OF RECENT PODCAST EPISODES]  \n2. Do you listen to…?  \nEvery episode of [INSERT PODCAST NAME]  \nAlmost every episode of [INSERT PODCAST NAME]  \nSelect episodes of [INSERT PODCAST NAME]  \n3. How long have you been listening to [INSERT PODCAST NAME]?  \nLess than six months  \nSix months to less than one year  \nOne year to less than three years  \nThree years to less than five years  \nFive years or more  \nNote: Adjust the above answer codes depending on how long your show has been in production.  \n4. In general, how soon do you typically listen to an episode of [INSERT PODCAST NAME]  \nafter its release?  \nThe same day  \nWithin 48 hours  \nWithin a week  \nMore than a week after  \nDon’t know  \n5. In general, how often would you like episodes of [INSERT PODCAST NAME] to come out?  \nEvery day  \nOnce a week  \nOnce every two weeks  \nOnce every month  \nNo set schedule  \nNo preference  \n6. In general, do you think each episode of [INSERT PODCAST NAME] should be…?  \nLonger  \nShorter  \nSame length  \nListener Engagement  \nDetermine how respondents discovered the show and how they engage with it.  \n1. How did you first discover [INSERT PODCAST NAME]? (SHUFFLE ORDER)  \nThrough a recommendation from friends or family  \nThrough a recommendation from another audio program host  \nThrough an app that provides personalized recommendations  \nA mention on another podcast  \nBy searching the internet  \nThrough push notifications from a podcast app  \nBy hearing some or all of the podcast on another podcast  \nBy reading about it in an article  \nBy browsing an app you use to listen to podcasts  \nSocial media posts  \nThrough YouTube  \nThrough some other way (specify:   )  \n2. Do you follow or subscribe to [INSERT PODCAST NAME] in order to know when new episodes are released?  \nYes  \nNo  \n3. Besides [INSERT PODCAST NAME], approximately how many podcasts do you subscribe to or follow?  \n4. Besides listening, how else do you interact with [INSERT PODCAST NAME]? Mark all that apply.  \n(SHUFFLE ORDER)  \nThrough the show’s official social media accounts  \nI follow the host(s) on their personal social media accounts  \nI get the newsletter update by email  \nVia Patreon  \nAttend events  \nNone of the above  \nNote: Add or subtract depending on how listeners can interact with the show.  \nListening Locations and Platforms  \nDetermine where respondents listen to the show.  \n1. Which of the following places do you ever listen to [INSERT PODCAST NAME]? Mark all that apply.  \n(SHUFFLE ORDER)  \nAt home  \nAt work  \nIn a car or truck  \nWhile riding public transportation  \nAt a gym or while working out  \n","cbCaibq4QGlu54wm","https://ap.wps.com/l/cbCaibq4QGlu54wm","pdf",409457,9,"English","# Listening Habits\n## Discovering and following the show\n# Listener Engagement\n## Interactions besides listening\n# Listening Locations and Platforms\n## Apps and services used\n# Episodes and Elements\n## Ratings for podcast features","[{\"question\":\"What is the purpose of the Edison Research Podcast Listener Study template?\",\"answer\":\"It’s a free-to-use template for crafting a podcast audience survey that gathers consistent, regular feedback from listeners.\"},{\"question\":\"What sections are included in the questionnaire?\",\"answer\":\"The template is organized into categories such as listening habits, listener engagement, listening locations and platforms, and reactions to episodes and show elements.\"},{\"question\":\"How can the template be customized for different podcasts?\",\"answer\":\"Users can adjust placeholders like podcast/episode names and modify answer options and codes (for example, depending on how long the show has been in production or how listeners interact).\"}]","The Edison Research Podcast Listener Study - Questionnaire Template | PDF",1790377135]