[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-302305-105":3,"detail-sidebar-cat-1-en-105":80,"doc-detail-302305-en":126},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},105,"en","the-depop-dilemma-final-major-project-research-report","The Depop Dilemma - Final Major Project Research Report","","Research examines how Gen Z exploitation of sustainable fashion via resale platforms contributes to gentrification, price inflation, and reduced accessibility, while also acknowledging resale’s sustainability value. Social media-driven second-hand fashion growth, smartphone-enabled digital consumption, and identity-driven purchase motivations are analyzed alongside consumer and seller perspectives. Case studies consider Depop, ASOS Marketplace, and Etsy, comparing market effects with charitable and vintage pricing. The report concludes that re-education and responsibility are required to support culpable buying and selling and to clarify limits of “green” circularity.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/general/","General",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/the-depop-dilemma-final-major-project-research-report/302305/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/the-depop-dilemma-final-major-project-research-report/302305.png","ImageObject",442,249,{"name":42,"@type":43},"Oliver Hayes","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-23","2026-09-19",true,{"@type":52,"interactionType":53,"userInteractionCount":30},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"What drives Gen Z’s sustainable fashion purchasing behavior on resale platforms?","Question",{"text":62,"@type":63},"Gen Z sustainability and ethics are key values, shaped by social media influence and identity-related theories. This creates tension between the desire to defend environmental identity and the desire to acquire through trends.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"How does gentrification manifest in the resale market described in the report?",{"text":67,"@type":63},"As “thrifting” and “vintage” or “rare” trends become popular, aggregated demand increases prices. Inflation spreads beyond resale platforms into local charity and vintage establishments.",{"name":69,"@type":60,"acceptedAnswer":70},"What is the report’s assessment of resale’s sustainability versus “circular economy” claims?",{"text":71,"@type":63},"Resale supports reuse of existing items and can reduce CO2e, water, and waste. However, the report argues circularity is limited because resale often excludes repair and recycle, leaving the model more linear than circular.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},302305,1789791748,{"code":4,"msg":81,"data":82},"success",[83,88,93,98,103,108,113,118,123],{"id":84,"doc_module":22,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},11,"Presentations",90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":4,"slug":125},158,"general-158",{"code":4,"msg":81,"data":127},{"doc_id":78,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":124,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":26,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":86,"language":135,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":12,"update_tm":79,"read_time":139},687207020761,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","ARTD 3066 Word Count: 5,113  \nERGO Number: 63449  \nTHE DE POP DILE MA  \nAn Investigation into the Exploitation of Sustainable Fashion  \nthrough Resale by Generation Z  \nPART ONE  \n06 Executive Summary  \n08 Introduction  \nPART TWO  \n12 Market Analysis  \nThe Second Hand Obsession  \n14 Consumer Analysis  \nThe Generation Z Buyer Power  \n16 Platform Inflation  \nThe Gentrification of Resale  \n18 The Main Debate  \nThe Good in the ‘Green’ Market  \n20 Current Effects  \nImpacts on Inclusivity  \n23 Seller Perspective  \nThe Sellers of Today  \n24 Consumer Mindset  \nThe Generation Z Perspective  \nPART THREE  \n28 Case Study 1  \nThe Depop Dilemma  \n30 Case Study 2  \nASOS Marketplace Inflation  \n32 Case Study 3  \nThe Issues within Etsy  \nPART FOUR  \n36 Igniting Change  \nNew Phase of Education  \n38 The Key Trends  \nMarket Trends for Re-education  \nPART FIVE  \n42 Conclusion  \n44 Reference List  \n46 Bibliography  \n48 Appendices  \nCONTENTS  \nFig. 1 Nylon, 2020.  \nFig. 2 KGTV, 2021  \nPART ONE  \nINTRODUCTION  \n PART ONE   \nPART ONE  \nPart One will include an introduction to the topic of gentrification in regard to resale platforms such as Depop.  \nPART TWO  \nPart Two explores the concept indepth, analysing the market, consumer, impacts ofthe alleged gentrification and main points of debate.  \nPART THREE  \nPart Three will investigate three popular resale platforms: Depop, ASOS Marketplace and Etsy, in regard to price inflation, size discrimination and charity comparison.  \nPART FOUR  \nPart Four will contemplate the future visison ofreeducation in terms of textile waste and shopping habits.  \nPART FIVE  \nPart Five will include a reference list, bibliography and appendices for additional models/theories and primary research data/methods.  \nFig. 3 Author’s Own, 2021  \nEXECUTIVE SUMMARY  \nThe soaring rise of second hand fashion has been created and perpetuated by social media on a massive scale. With a 9% increase in social media use from 2019 to 2020 (Kemp, S., 2020), the trending concept has reached millions of consumers, more than doubling the 2019 numbers in the projected 2029 resale market share. The generation z consumer is coming into power, preparing to fill the employment gaps left by the retiring baby boomer generation (Deloitte, 2021) . With 95% owning a smartphone, creating fluidity between the physical and digital reality is one growing in importance. Generation Z holds sustainability and ethicality as a key value, and hold these values as much as possible when making purchase decisions. Following the exploration of the Four Drive Theory (Gómez, I. Et al, 2015) and Identity Investment Theory (Thompson, S. and Loveland, J., 2015), a contradiction of mindset and action can be identified. With the drive to defend clashing with the drive to acquire, and the environmental perceived identity clashing with the trend following perceived identity, generation z are facing opposing desires, only being perpetuated further through disposable consumerism and unreliable information.  \nThe gentrification of the resale market has occurred over time as the ‘thrifting’ trend has become increasingly popular. The use of ‘Vintage’ or ‘Rare’trends are being exploited to justify overinflated prices for profiteering. With an increase in aggregated demand, comes an increase in price, causing inflation not only on resale platforms, but in local charity and vintage establishments. Despite charity store prices rising, Depop - one of the more popular fashion resale platforms - has an average price per item at double that ofits local charity outlet (Appendix E.3) . This gentrification is forcing less wealthy people to resort back to the cheaper fast fashion options.  \nWhilst gentrification may be occurring on these platforms, there are positive attributes to resale, specifically being that it is reusing items that are already in existence. With the ThredUp ‘Fashion Resale Market and Trend Report’ stating that ‘if everyone bought one item used instead of new in one year, i","cbCaifROIftEBhQF","https://ap.wps.com/l/cbCaifROIftEBhQF","pdf",8998548,"English","# Executive Summary\n# Introduction\n# Market Analysis\n## Consumer Analysis\n## The Main Debate\n# Case Studies\n## Case Study 1\n## Case Study 2\n## Case Study 3\n# Igniting Change\n## The Key Trends\n# Conclusion\n## Reference List\n## Bibliography\n## Appendices","[{\"question\":\"What drives Gen Z’s sustainable fashion purchasing behavior on resale platforms?\",\"answer\":\"Gen Z sustainability and ethics are key values, shaped by social media influence and identity-related theories. This creates tension between the desire to defend environmental identity and the desire to acquire through trends.\"},{\"question\":\"How does gentrification manifest in the resale market described in the report?\",\"answer\":\"As “thrifting” and “vintage” or “rare” trends become popular, aggregated demand increases prices. Inflation spreads beyond resale platforms into local charity and vintage establishments.\"},{\"question\":\"What is the report’s assessment of resale’s sustainability versus “circular economy” claims?\",\"answer\":\"Resale supports reuse of existing items and can reduce CO2e, water, and waste. However, the report argues circularity is limited because resale often excludes repair and recycle, leaving the model more linear than circular.\"}]","The Depop Dilemma - Final Major Project Research Report | PDF",31]