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Explains how to install the base pixel once in the website template near the closing head tag, and when to add it per page for tools like Leadpages or ClickFunnels. Provides methods to verify that the pixel is correctly placed using verification in Power Editor and the Facebook Pixel Helper. Details how to create Custom Audiences and set retention windows, then track conversions by adding Facebook Standard Events on the specific “conversion” pages, with examples such as CompleteRegistration.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/the-complete-guide-to-facebook-ads-pixels-cheat-sheet/355209/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/the-complete-guide-to-facebook-ads-pixels-cheat-sheet/355209.png","ImageObject",442,249,{"name":88,"@type":89},"Cart","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-12","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",7,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What are the three main functions of the Facebook pixel?","Question",{"text":109,"@type":110},"It builds Custom Audiences for re-marketing, optimizes ads for conversions, and tracks conversions while attributing them back to your ads.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Where should the Facebook pixel be placed on a website?",{"text":114,"@type":110},"Place the base pixel code once in your website template before the closing head tag so it tracks all pages.",{"name":116,"@type":107,"acceptedAnswer":117},"How do Standard Events relate to conversion tracking?",{"text":118,"@type":110},"Standard Events are code snippets Facebook provides; place the relevant snippet on the page that represents a conversion, such as a “thank you” page after registration.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},355209,1791388614,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":76},18829141979164,"https://eur-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","THE COMPLETE GUIDE TO FACEBOOK ADS PIXELS CHEAT SHEET  \n[RickMulready.com](RickMulready.com) Updated March 2016  \nThe Facebook pixel is your base pixel code and it is used for 3 main functions:  \n1. Building Custom Audiences from your website for re-marketing.  \n2. Optimizing ads for conversions.  \n3. Tracking conversions and attributing them back to your ads.  \n􀁠 You get ONE Facebook pixel per Facebook account.  \n􀁠 The pixel only needs to be placed once in your website’s template before the closing head tag as this will track ALL the pages in your website.  \nWordPress theme plugins that are helpful for this:  \n Openhook if using Thesis or Headway  Simple Hooks if you’re using Genesis  \n**If using tools like Leadpages ([rickmulready.com/leadpages](rickmulready.com/leadpages)) or ClickFunnels, the pixel does need to be placedon each page you create.  \nVerifying The Facebook Pixel is Placed & Working Correctly  \nOnce the pixel has been placed, you need to verify that it’s working.  \nHere are a couple tips to help make verifying the pixel easier:  \n􀁠 After you’ve placed the conversion tracking pixel on a page, save and reload the page (if you’re using LeadPages,“publish” the page and make sure the page fully loads.)  \n􀁠 Then, if you’re using Power Editor to set up your ads, simply refresh the browser tab you’re working in. This should change the pixel from “unverified” to “verified”.  \n􀁠 Another trick, if you’re using Chrome, is to download the Facebook Pixel Helper extension. [http://rickmul](http://rickmul)[ready.com/pixelhelper](ready.com/pixelhelper)  \nThe Pixel Helper is an awesome tool that helps you validate and troubleshoot your Facebook pixels. If you don’t have it yet, get it now, it’s a lifesaver.  \nHere’s what it will look like when using it:  \nCopyright 2016, [rickmulready.com](rickmulready.com) 1  \nOnce Your Facebook Pixel is Placed  \nStart creating audiences! It’s these retargeting audiences that you’ll use when setting up your targeting for your ads. Brainstorm a list of all the different types of audiences you might want to target your ads to. GET CREATIVE.  \nHere’s how I recommend you get started using custom audiences:  \n􀁠 Target anyone who visits your website  \n These people are warm leads, they’ve taken it upon themselves to visit your website. So they’re more interested in your content than someone who doesn’t know you or your business.  \n􀁠 People who visit a specific page on your site or landing page  \n􀁠 All opt-in pages and sales page  \n􀁠 All “thanks for opting in” or “thanks for buying” pages  \n That way you can target people who landing but didn’t opt-in/buy o This is great if you have a sales funnel. opt-in > low priced offer > next level upsell > next level offer TARGET PEOPLE WHO TAKE ONE STEP IN YOUR FUNNEL BUT NOT THE NEXT STEP.  \n􀁠 People who visit a specific category on your website—say you’re a website all about mobile marketing and you have article specifically about marketing on Apple IOS devices. You can create a retargeting audience out of this iOS category so that you can then serve Facebook ads specifically to those people with iOS specific offers  \n􀁠 People who haven’t visited your website in a certain amount of time—good strategy to re-engage previous visitors  \nTest out different durations like 1 day, 7 days, 30 days 60 days. 180 days max.  \nOnce Your Facebook Pixel is Placed  \nStep 1: In your Ads Manager, under Tools, select either Audiences or Pixels  \nStep 2: If you selected Audiences, Click the Create Audience button and select “Custom Audience”. Choose Website Traffic.  \nIf you chose Pixels, then simply select Create Audience. Step 3: Create what kind of audience you want  \nStep 4: Choose the duration for how long you want to track people who visit your website or landing page. It defaults to 30 days and goes up to 180 days. That means that people who visit your tracked pages are kept in the Audience for a maximum of 30 days. After 30 days from their first visit they are removed fro","cbCaifsrvxLSWF67","https://ap.wps.com/l/cbCaifsrvxLSWF67","pdf",1854250,9,"English","# The Facebook Pixel: Purpose and Placement\n## One Pixel per Account and Where to Install\n## Verifying Pixel Installation and Troubleshooting\n# Creating Custom Audiences for Retargeting\n## Audience Types and Retention Windows\n## Steps in Ads Manager to Set Up Audiences\n# Tracking Conversions with Standard Events\n## Measuring Leads, Registrations, and Checkouts\n## Standard Events and Where to Paste Event Code","[{\"question\":\"What are the three main functions of the Facebook pixel?\",\"answer\":\"It builds Custom Audiences for re-marketing, optimizes ads for conversions, and tracks conversions while attributing them back to your ads.\"},{\"question\":\"Where should the Facebook pixel be placed on a website?\",\"answer\":\"Place the base pixel code once in your website template before the closing head tag so it tracks all pages.\"},{\"question\":\"How do Standard Events relate to conversion tracking?\",\"answer\":\"Standard Events are code snippets Facebook provides; place the relevant snippet on the page that represents a conversion, such as a “thank you” page after registration.\"}]","THE COMPLETE GUIDE TO FACEBOOK ADS PIXELS CHEAT SHEET | PDF",1790116741]