[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-166705-105":53,"doc-detail-166705-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","the-case-for-support-defining-and-communicating-your-fundraising-case","The Case for Support - Defining and Communicating Your Fundraising Case","","Fundraising guidance for defining and sharing an organization’s case for support with supporters. It explains how the case evolves across three phases: the underlying rationale for donor support, internal donor messaging tools (talking points, FAQs, or a case statement), and external fundraising communications delivered through brochures, websites, letters, video, and outreach channels. It also weighs when to write a case statement, how to structure a case team, and provides worksheets to develop the core rationale and donor-ready materials.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/the-case-for-support-defining-and-communicating-your-fundraising-case/166705/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/the-case-for-support-defining-and-communicating-your-fundraising-case/166705.png","ImageObject",442,249,{"name":88,"@type":89},"Dozel","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-29","2026-08-31",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What does “case for support” mean in fundraising?","Question",{"text":108,"@type":109},"“Case for support” is the rationale for why a donor might support an Action Coalition and the opportunities it offers to give. It answers what the organization offers donors and the giving opportunities that help them achieve their goals.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What are the three expressions of a case for support?",{"text":113,"@type":109},"The document breaks the case into three phases: the fundamental case for support (the rationale), donor messaging (internal talking points/FAQs/case statement tools), and fundraising communications (external materials and the strategies used to deliver them).",{"name":115,"@type":106,"acceptedAnswer":116},"When should an Action Coalition write a case statement?",{"text":117,"@type":109},"A case statement can bring discipline and serves as a comprehensive source document for fundraising materials, but it is intended for internal use. If staff or volunteer resources are strained, the document suggests aiming for a messaging platform or a set of talking points instead.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},166705,1788198739,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":35,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":125,"read_time":139},962085662650,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","The Case for Support\nDefining “Case for Support”\n“Case for Support” is one of the most amorphous terms in fundraising. Different people within your Action Coalition might interpret the case for support as your mission and vision, a list of giving opportunities, a donor’s motivation for making a gift or the actual words on the pages of a brochure or appeal letter. In many ways, it’s all of the above; these are all expressions of an organization’s case. But the confusion surrounding the term can make it challenging to know whether your Action Coalition is heading in the right direction in defining and sharing your case with supporters.\nIt is often most helpful to think about the case for support as having three distinct phases or expressions:\nCase for Support: Fundamentally, your case for support is the rationale for why a donor might support your Action Coalition and the opportunities you provide for them to give. The case answers the core question, “What do you offer your donors?” The answer to this question should ideally be twofold:\nWhat do you offer your donors as an organization meeting a need that they care about?\nWhat opportunities do you offer donors to achieve their goals (i.e. giving opportunities)?\nThe case for support is less about a tangible product and much more about the process of defining the answers to these questions within your Action Coalition.\nDonor Messaging: Your donor messaging is how you position your case for support to appeal to donors and potential donors. The core question that defines your messaging is, “What do you say to supporters to inspire them to give?” Your messaging can take the form of talking points, FAQs or a more formal case statement (see subsection below), but these are internal, meant for your board or other fundraising volunteers and any staff at your Action Coalition.  These are not yet products that you would put in front of a donor or prospect.\nFundraising Communications: Your fundraising communications are the final expression of the case for support, answering the question, “How do you deliver your message to your donors and potential donors?” This includes both the materials you share with external audiences (such as a brochure, website, appeal letter or video) as well as the strategy used to share these materials (in-person meetings, presentations, email, mail, social media, etc.).\nIn short, you can think about the continuum of the development of your case for support as shown in the graphic on the following page.\nThe sections that follow present tips and steps for moving through this continuum, from defining your fundamental case to sharing communications materials with donors and prospects.\nThe Role of the Case Statement\nShould your Action Coalition write a case statement?\nIt’s an important question and doesn’t come with an easy answer. Like the case for support, the case statement is an often-misunderstood part of the fundraising process.\nThe general understanding of a case statement is a lengthy, narrative document that lays out, in great detail, the many reasons a donor might support an organization, the ways that support might be used and the anticipated impact of that support. Case statements tend to be comprehensive, serving as a “source document” for developing any type of fundraising material or addressing any question or objection you might anticipate from a potential donor.\nAs a source document, however, the case statement is intended for internal use only, and that can make it challenging to understand its primary purpose and how you might go about using it.\nAs this grid illustrates, there are benefits to producing a case statement, particularly when it brings discipline to your process of defining your case for support. But many of these benefits can be achieved through simpler means.\nThe exercise of developing a case statement may well be fruitful for your Action Coalition. If you have a dedicated staff person or a volunteer with a talent for writing who can c","cbCaiqKwOxgtHxG9","https://ap.wps.com/l/cbCaiqKwOxgtHxG9","docx",431437,"English","# Defining “Case for Support”\n## Case for Support: rationale and giving opportunities\n## Donor Messaging: positioning to inspire giving\n## Fundraising Communications: delivering the message externally\n# The Role of the Case Statement\n## Should your Action Coalition write a case statement?\n# Worksheet: Recruiting a Case Team\n# Worksheet: Developing Your Case","[{\"question\":\"What does “case for support” mean in fundraising?\",\"answer\":\"“Case for support” is the rationale for why a donor might support an Action Coalition and the opportunities it offers to give. It answers what the organization offers donors and the giving opportunities that help them achieve their goals.\"},{\"question\":\"What are the three expressions of a case for support?\",\"answer\":\"The document breaks the case into three phases: the fundamental case for support (the rationale), donor messaging (internal talking points/FAQs/case statement tools), and fundraising communications (external materials and the strategies used to deliver them).\"},{\"question\":\"When should an Action Coalition write a case statement?\",\"answer\":\"A case statement can bring discipline and serves as a comprehensive source document for fundraising materials, but it is intended for internal use. If staff or volunteer resources are strained, the document suggests aiming for a messaging platform or a set of talking points instead.\"}]","The Case for Support - Defining and Communicating Your Fundraising Case | DOCX",6]