[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-249503-105":53,"doc-detail-249503-en":130},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":123,"head_meta":125,"extra_data":127,"updated_unix":129},105,"en","the-basics-of-newsletter-formatting-for-your-business","The Basics of Newsletter Formatting for Your Business","","Newsletter formatting is a practical guide to designing business email newsletters that attract attention and convert readers. It explains that effective newsletters rely on more than sending emails, emphasizing core elements such as engaging copy, limited excerpts, consistent formatting, and clear headings that break up long text. It also covers why “stop” words can trigger spam filters and provides examples of high-risk terms to avoid. Finally, it suggests reputable design inspirations and template traits.",{"@graph":63,"@context":122},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/the-basics-of-newsletter-formatting-for-your-business/249503/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/the-basics-of-newsletter-formatting-for-your-business/249503.png","ImageObject",442,249,{"name":88,"@type":89},"Aladdin","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-25","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":35},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114,118],{"name":105,"@type":106,"acceptedAnswer":107},"What is the primary purpose of a business newsletter?","Question",{"text":108,"@type":109},"A newsletter keeps people invested in what the company offers by sharing timely updates or showcases that encourage readers to visit relevant pages.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which formatting elements improve newsletter performance?",{"text":113,"@type":109},"Engaging copy, limited content, consistent formatting, and frequent headings/subheadings help readers stay interested and find information quickly.",{"name":115,"@type":106,"acceptedAnswer":116},"Why should you avoid certain “stop” words in newsletters?",{"text":117,"@type":109},"Email services may detect repeated spam-like terms and route the message to recipients’ spam folders before they see it.",{"name":119,"@type":106,"acceptedAnswer":120},"Are there universal “best” newsletter templates for every business?",{"text":121,"@type":109},"No universal template exists; the best format depends on the newsletter goal, such as more visuals for restaurants or more text for storytelling.","https://schema.org",{"og:url":78,"og:type":124,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":126,"canonical":78},"index,follow",{"doc_id":128,"site_id":56},249503,1789252172,{"code":4,"msg":5,"data":131},{"doc_id":128,"user_id":132,"nickname":88,"user_avatar":133,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":134,"file_id":135,"file_url":136,"file_type":137,"file_size":138,"view_count":35,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":139,"language":140,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":141,"faqs":142,"seo_title":143,"seo_description":61,"update_tm":129,"read_time":73},2336478503145,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","The Basics of Newsletter Formatting for Your Business  \nNewsletters are powerful tools that can garner a big following for your company. But while a newsletter might seem straightforward on the surface, there is a lot more to it than just sending emails to people without intent. Every aspect of the newsletter, from the text to the photos and the order it all comes in, profoundly impacts its ability to produce conversions.  \nBefore we dive into specific newsletter formats, let’s talk about the core elements of a newsletter that you must have to drive business.  \nWhat is the Purpose of a Newsletter?  \nThe goal of a newsletter is simple: keep people invested in what you have to offer. For instance, if you are a news company, a newsletter can give people a sneak peek of interesting stories you are posting that week, enticing them to visit your website. If you are a retailer, a newsletter can show off your newest products.  \nEither way, the point is to keep the people already following you invested in your company. This means you need to know your target audience well enough to determine what they want to see. Of course, this also means there are no concrete rules about what a newsletter needs to look like or what kind of content it has. However, there are some elements that all newsletters should adhere to.  \nImportant Newsletter Elements  \nEven though the actual content of your email newsletter will vary depending on your company and your goals, every newsletter should follow these basic principles of design:  \n• The Copy Must Be Interesting: Newsletters are mostly about words, not pictures. If the text isnot interesting to read, it won’t keep anyone’s attention, which defeats the purpose of the newsletter.  \n• The Content Should Be Limited: Newsletters are supposed to be small excerpts of your company’s offerings at any given time. They don’t need to be crammed full of content. They should have a select few topics, serve as leads to the rest of your business.  \n• Maintain Consistent Formatting: While you can add new things every once in a while, people like consistency with newsletters. They want to know where they can find certain information in each one of your newsletters.  \n• Break Up the Content: Use headings and subheadings to break up the content fairly frequently. Big walls of text are difficult for readers to stay invested in, and they will probably lose interest. Small snippets hold attention.  \nThese are elements that most newsletters should have, but there are also certain things that you don’t want newsletters to have. Namely,“stop” words.  \nAvoiding “Stop” Words in Newsletters  \nWhat are stop words? Well, it’s complicated, but here’s the simple version: email services try to determine which emails are legitimate and which are spam. Part of this process includes checking which words come up in the email. If the saturation of “stop” words is too high, the email service may send  \nyour email to the spam folder before a recipient ever sees it. Naturally, you want to avoid that with your newsletter.  \nHere are some of the words you need to try and omit from your newsletter, though this list is not exhaustive:  \n1. Guarantee  \n2. 100% Satisfaction  \n3. Click  \n4. Alert  \n5. Order  \n6. Exclusive  \n7. Friend  \n8. Services  \n9. Bargain  \n10. Congratulations!  \n11. Investment  \n12. Free  \n13. Opportunity  \nNotice that these are all very “sales pitch” terms that you’d often find in a spam email. If these show up too often in your newsletters, they could be incorrectly tagged as spam and never make it before the eyes of your audience.  \nNow that you know what to include and what not to include, let’s look at some email template design inspiration.  \nBest Email Newsletter Examples  \nThere are many ways to design a newsletter, and we can’t show them all. But we can show some very well-designed options, starting with the template below:  \nOscar Monthly  \nThis newsletter is simple, but effective: it’s quite minimalistic and doesn’","cbCaieLbQMBbFZTI","https://ap.wps.com/l/cbCaieLbQMBbFZTI","pdf",456092,6,"English","# Purpose of a Newsletter\n## Important Newsletter Elements\n## Avoiding “Stop” Words in Newsletters\n## Best Email Newsletter Examples\n## Summary","[{\"question\":\"What is the primary purpose of a business newsletter?\",\"answer\":\"A newsletter keeps people invested in what the company offers by sharing timely updates or showcases that encourage readers to visit relevant pages.\"},{\"question\":\"Which formatting elements improve newsletter performance?\",\"answer\":\"Engaging copy, limited content, consistent formatting, and frequent headings/subheadings help readers stay interested and find information quickly.\"},{\"question\":\"Why should you avoid certain “stop” words in newsletters?\",\"answer\":\"Email services may detect repeated spam-like terms and route the message to recipients’ spam folders before they see it.\"},{\"question\":\"Are there universal “best” newsletter templates for every business?\",\"answer\":\"No universal template exists; the best format depends on the newsletter goal, such as more visuals for restaurants or more text for storytelling.\"}]","The Basics of Newsletter Formatting for Your Business | PDF"]