[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-352810-105":53,"doc-detail-352810-en":119},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":112,"head_meta":114,"extra_data":116,"updated_unix":118},105,"en","the-b2b-marketers-content-strategy-toolkit-a-framework-for-connecting-content-to-campaigns","THE B2B MARKETER’S - Content Strategy Toolkit - A framework for connecting content to campaigns","","A practical B2B content strategy toolkit explaining why effective campaigns depend on using the right content at the right time for specific audiences. 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Core sections cover content strategy fundamentals, buyer’s journey alignment, content audits, audience worksheets, and planning templates, aiming to secure buy-in and improve campaign outcomes.",{"@graph":63,"@context":111},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/the-b2b-marketers-content-strategy-toolkit-a-framework-for-connecting-content-to-campaigns/352810/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/the-b2b-marketers-content-strategy-toolkit-a-framework-for-connecting-content-to-campaigns/352810.png","ImageObject",442,249,{"name":88,"@type":89},"Jiven","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",6,{"@type":103,"mainEntity":104},"FAQPage",[105],{"name":106,"@type":107,"acceptedAnswer":108},"How does the toolkit help align content with campaigns and business goals?","Question",{"text":109,"@type":110},"It provides a framework and templates to connect content to campaigns through audience and journey mapping, content audits to identify gaps, and a content plan to pull everything together into a measurable strategy. 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Your marketing programs depend on getting the right content in front of the right people at the right time. For the enterprise marketer, this can feel like a battle you can’t win. Limited resources, lack of a centralized content planning function and departmental silos make it difficult to plan effective content marketing campaigns.  \nThis kit will help you change that.  \nUse the framework and templates in this kit to:  \nBuild a repeatable, scalable and measurable content marketing strategy foryour programs and campaigns  \n\n| Create, request and repurpose the right content for your audience and goals |\n| --- |\n| Gain clarity on your audience and the buyer’s journey |\n| Align content with the buyer’s journey |\n| Understand where you have content gaps and prioritize filling them |\n\nDocument your content marketing strategy—and gain buy-in for it  \n82% 55%  \nof B2B marketers consider content marketing to be a key strategy in their organization’s overall success  \nSource: TechTarget  \nof B2B marketers cite creating content that prompts a desired action as one of their top content creation challenges  \nSource: Content Marketing Institute  \n© 2024 IRON HORSE. ALL RIGHTS RESERVED WWW. IRONHORSE. IO 2  \nTable of contents.  \n6 Common content marketing strategy mistakes 4 (that this kit will help you avoid)  \nContent strategy fundamentals 5  \nThe Program Strategy template: 10  \nAligning your content strategy with your business goals  \nThe Audience Worksheet template: 11  \nUnderstanding your audience  \nThe Conversation Arc template: 13  \nBuilding out the buyer’s journey  \nThe Content Audit template: 15  \nEvaluating available content for your campaign  \nThe Content Journey Map template: 17  \nMapping content to the customer journey  \nThe Content Plan template: 19  \nPulling it all together  \n3 Steps to solidify your content marketing strategy 21  \n© 2024 IRON HORSE. ALL RIGHTS RESERVED WWW. IRONHORSE. IO 3  \n6 Common content marketing strategy mistakes  \n(that this kit will help you avoid).  \nThis kit features a framework that will help you avoid these content marketing challenges. Use it from start to finish, or jump to the section that you need most.  \nStarting with a format rather than the function.  \nEbooks, webinars, infographics, videos and blogs are all great when used for the right purpose and the right audience—but fall flat when they’re not.  \n“~~We need an ebook~~.”  \n􀀟 “What’s the goal of this asset?”  \nSOUND FAMILIAR? 􀀟  \nNot placing your content into the context of the buyer’s journey.  \nGreat ideas aren’t enough. Content must be built around questions your audience has and provide a clear path to help them progress on their journey.  \n􀀟  \n“~~We could create an infographic about [topic]~~.”  \n“What would answer the audience’s questions at this stage?”  \nSOUND FAMILIAR? 􀀟  \nConfusing having a lot of content with having the right content.  \nAssets that are too product-centric, too general, too old or too narrow won’t help you meet your goals.  \n􀀟  \n“~~We can make these assets work for this campaign~~.”  \n“Which of our assets will be effective for this audience and campaign?”  \nSOUND FAMILIAR? 􀀟  \nCreating content without knowing who it’s for.  \nYour solution is your solution, but what someone needs to know about it depends on their role in their organization and buying group.  \n~~“Let’s create something about [topic]~~.”  \n“Let’s create something for [audience] at 􀀟 [funnel stage].”  \nSOUND FAMILIAR? 􀀟  \nConflating content performance with content effectiveness.  \nYour content’s value is determined by whether the right buyers engage with it AND whether it moves those buyers along in their journey.  \n~~“How ma","cbCaii5iMXSoOuhZ","https://ap.wps.com/l/cbCaii5iMXSoOuhZ","pdf",892527,22,"English","# 6 Common content marketing strategy mistakes\n# (that this kit will help you avoid)\n# Content strategy fundamentals\n## Why do B2B marketers need a documented content marketing strategy?\n# The Program Strategy template: 10\n## Aligning your content strategy with your business goals\n# The Audience Worksheet template: 11\n## Understanding your audience\n# The Conversation Arc template: 13\n## Building out the buyer’s journey\n# The Content Audit template: 15\n## Evaluating available content for your campaign\n# The Content Journey Map template: 17\n## Mapping content to the customer journey\n# The Content Plan template: 19\n## Pulling it all together\n# 3 Steps to solidify your content marketing strategy","[{\"question\":\"How does the toolkit help align content with campaigns and business goals?\",\"answer\":\"It provides a framework and templates to connect content to campaigns through audience and journey mapping, content audits to identify gaps, and a content plan to pull everything together into a measurable strategy. It also supports gaining buy-in by documenting the approach.\"}]","THE B2B MARKETER’S - Content Strategy Toolkit - A framework for connecting content to campaigns | PDF",1790101484,8]