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 \nalbertcommunications.com 215.283.6006  \nMonth One  \nFoundation Setting  \nCOMPLETE A PRELIMINARY ASSESSMENT  \nWhat digital marketing programs are already in place?  \nAre you measuring their performance? How? Is there a better way?  \nHow much are you investing?  \nWhat technology do you have in place?  \nAre there other programs you’d like to experiment with this year?  \nWhat are your top competitors doing well?  \nSET GOALS & OBJECTIVES  \nIncrease email open rate  \nIncrease followers and engagement on the social media channels  \ncritical to your target audiences  \nImplement SEO  \nIncrease search traffic organically? Via new content? A hybrid?  \nAdd “gated” content and Increase downloads  \nDEVELOP AUDIENCE PERSONAS  \nWhat do your target audiences look like? Industry, job title, location?  \nWhat are the appropriate demographics?  \nWhere are they online?  \nWhat publications and events do they follow?  \nalbertcommunications.com | 215.283.6006  \nNOTES  \nMonth Two  \nCampaign Launch Preparation  \nENSURE MARKETING TECHNOLOGY IS READY  \n Do you have a marketing automation system in place? Do you need one?  \n Do you need to update your email template design?  \n Is your website up to date?  \n What do you need to add to your website for launch?  \n Have you considered landing pages?  \nREVIEW AND ADAPT SOCIAL MEDIA PRESENCE  \n How are your social channels performing?  \n Should you add new channels? (Where is your audience?)  \n Are your social channels linked to your marketing automation system?  \nDEVELOP AN INTEGRATED, CROSS-CHANNEL DIGITAL MARKETING  \nPROGRAM  \n Do you coordinate your email campaigns with social posts?  \n Do you have a paid strategy in place that also integrates?  \n Are you balancing online and offline strategies?  \n Can you make the sum greater than two parts?  \nNOTES  \n\n|  |\n| --- |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n\nalbertcommunications.com | 215.283.6006  \nMonth Three  \nContent Planning  \nBUILD AN ANNUAL CONTENT CALENDAR  \n Identify unique content themes for each quarter  \nPLAN LEAD GENERATION CAMPAIGN \\#1  \n Select specific persona to target  \n Determine your lead magnet (what content piece is needed?)  \n Draft and design core content piece  \n Draft coordinating content pieces, i.e.) blog posts, social posts, LinkedIn articles, podcasts, etc.  \n Plan nurture sequence  \n Draft and schedule social posts  \nNOTES  \nalbertcommunications.com | 215.283.6006  \n\n|  |\n| --- |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n\nMonth Four  \nContent Execution (Just Do It!)  \nLAUNCH LEAD GENERATION CAMPAIGN \\#1  \n Implement email marketing campaign  \n Draft and distribute additional content pieces  \n Draft and schedule social posts  \nBEGIN EFFORTS FOR CAMPAIGN \\#2  \n Identify content piece to engage personas from new theme  \n Define lead nurturing process  \n Build landing pages and forms  \n Create follow-up email series  \nNOTES  \n\n|  |\n| --- |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n|  |\n\nalbertcommunications.com | 215.283.6006  \nMonth Five  \nPremium Promotions  \nPROMOTE CONTENT FROM CAMPAIGN \\#1 THROUGH PAID  \nCHANNELS  \n Identify best approach and channels for persona  \n Consider publications, associations, events  \n Review and select the optimal digital advertising platform (Google,  LinkedIn,  \n Facebook, etc.)  \n Launch, analyze, measure and adapt  \nCONCURRENTLY EMPLOY OWNED AND EARNED CHANNELS TO  \nPROMOTE CONTENT  \nPLAN LEAD GENERATION CAMPAIGN \\#2  \n Select specific persona to target  \n Determine your lead magnet (what content piece is needed?)  \n Draft and design core content piece  \n Draft coordinating content pieces, i.e.) blo","cbCaif8gjyxmBx4i","https://ap.wps.com/l/cbCaif8gjyxmBx4i","pdf",5212142,"English","# Month One - Foundation Setting\n# Month Two - Campaign Launch Preparation\n# Month Three - Content Planning\n# Month Four - Content Execution (Just Do It!)\n# Month Five - Premium Promotions\n# Month Six - Keep it Moving!\n# Month Seven - Start Seeing Results\n# Month Eight - Stick With It!","[{\"question\":\"What activities are included in Month One Foundation Setting?\",\"answer\":\"Month One focuses on completing a preliminary assessment, setting goals and objectives, and developing audience personas, along with considering existing programs, measurement, investment, and marketing technology.\"},{\"question\":\"How does the calendar prepare for campaign launches in Month Two?\",\"answer\":\"Month Two covers ensuring marketing technology is ready, reviewing and adapting social media presence, and developing an integrated cross-channel digital marketing program that coordinates email, social posts, and paid strategies.\"},{\"question\":\"What is the approach to lead generation campaigns across the year?\",\"answer\":\"The calendar structures lead generation through annual content planning, selecting specific personas, defining lead magnets, drafting core and supporting content, building landing pages and forms, creating follow-up email series, and planning nurture sequences before launching and promoting campaigns through multiple channels.\"}]","THE 12-MONTH DIGITAL MARKETING CALENDAR - One Year Plan | PDF",1789150163]