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This book contains material protected under International and Federal Copyright Laws and Treaties. Any unauthorized reprint or use of this material is prohibited. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system without express written permission from the author/publisher.  \nISBN: 978-1-941142-98-1  \n[successwise.com](successwise.com)  \nTable of Contents  \nINTRODUCTION  \nACT I-The “Before” Phase  \nChapter 1-Selecting Your Target Market  \nChapter 2-Crafting Your Message  \nChapter 3-Reaching Prospects With Advertising  \nMedia  \nACT II-The “During” Phase  \nChapter 4-Capturing Leads  \nChapter 5-Nurturing Leads  \nChapter 6-Sales Conversion  \nACT III-The “After” Phase  \nChapter 7-Delivering A World Class Experience  \nChapter 8-Increasing Customer Lifetime Value  \nChapter 9-Orchestrating And Stimulating Referrals  \nCONCLUSION  \nAbout The Author  \nAcknowledgements  \n“If I have seen further than others, it is by standing upon the shoulders of giants.” -Isaac Newton  \nI wish I could tell you all ideas in this book were my inventions and that I’m some kind of marketing and business genius. The truth though is I’m a collector of elegant ideas. I rarely invent anything and when I do, it’s rarely worth writing about.  \nAn early business mentor of mine, Mal Emery would often say,“I’ve never had an original idea in my life—it’s just too bloody dangerous.” Yet he was and continues to be an extremely successful businessman and marketer. The secret of his success and subsequently mine, was to just model things that were known to reliably work rather than trying to reinvent the wheel.  \nReinventing the wheel requires you to be a genius and even then, it carries with it a high probability of failure. I’m no genius and I hate failing, so I prefer to just closely copy the things that made others successful—at least until I’ve got avery good handle on the basics. This tilts the odds in my favor and gives me a high probability of success.  \nWhile I did create the system that has become The 1-Page Marketing Plan, many of the direct response marketing concepts that make it work are the invention and ideas of other great business leaders and marketers.  \nPerhaps I flatter myself but the aphorism,“Good artists copy; great artists steal.” repeated by Steve Jobs and attributed to Pablo Picasso is certainly a philosophy I’ve held in mind when collecting these elegant ideas over the years and writing this book. Regardless of whether you consider me a “great artist”or a thief, I want you to benefit from the treasure trove of the proven business building ideas that follow.  \nCertainly there’s a place for creativity and invention but in my opinion, this should come after you’ve first mastered the  \nbasics. This book contains many of those basics. Some come from my own experiences but most from people who’ve been“giants” in my business life and on whose shoulders I’ve stood. In no particular order I’d like to acknowledge:  \nMal Emery Dean Jackson Joe Polish  \nPete Godfrey Dan Kennedy James Schramko Jim Rohn Frank Kern Seth Godin  \nSome have been personal mentors to me, while others have been mentors to me through publications and other works they’ve produced. I try and credit them in footnotes throughout this book when, as far as I know, an idea I’m presenting has originated from them. However, I’m certain that I’ve left other people out or not acknowledged enough of the ideas of the people above. When you collect ideas over a period of many years it can sometimes become a blur when trying to recall where one originated. For that I apologize in advance.  \nThe 1-Page Marketing Plan is to be an implementation breakthrough, rather than a new marketing innovation or c","cbCaigKE9oG7VYYB","https://ap.wps.com/l/cbCaigKE9oG7VYYB","pdf",2514406,267,"English","# Introduction - What’s This All About?\n## ACT I-The “Before” Phase - Chapter 1-Selecting Your Target Market\n## ACT I-The “Before” Phase - Chapter 2-Crafting Your Message\n## ACT I-The “Before” Phase - Chapter 3-Reaching Prospects With Advertising\n## ACT II-The “During” Phase - Chapter 4-Capturing Leads\n## ACT II-The “During” Phase - Chapter 5-Nurturing Leads\n## ACT II-The “During” Phase - Chapter 6-Sales Conversion\n## ACT III-The “After” Phase - Chapter 7-Delivering A World Class Experience\n## ACT III-The “After” Phase - Chapter 8-Increasing Customer Lifetime Value\n## ACT III-The “After” Phase - Chapter 9-Orchestrating And Stimulating Referrals\n# Conclusion\n# About The Author","[{\"question\":\"What is the core promise of the 1-Page Marketing Plan?\",\"answer\":\"It presents the fastest path to money by providing an implementation breakthrough that reduces a sophisticated direct response marketing plan to a single page for small businesses.\"},{\"question\":\"What are the main phases covered in the plan?\",\"answer\":\"The plan is organized into ACT I “Before” (target market, messaging, advertising), ACT II “During” (capturing leads, nurturing leads, sales conversion), and ACT III “After” (customer experience, lifetime value, referrals).\"},{\"question\":\"How does the plan encourage readers to learn from others?\",\"answer\":\"It stresses collecting proven ideas rather than reinventing the wheel, crediting mentors and acknowledging that many concepts originate from established business leaders.\"}]","The 1-Page Marketing Plan - Section 1 - Get New Customers - Make More Money - Stand Out From The Crowd | PDF",1790127546,93]