[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-187754-en":3,"doc-seo-187754-105":30,"detail-sidebar-cat-1-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":4,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},187754,687207412472,"Angel","https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d",1,158,"General","TerminusMoveTemplate","This document outlines the Terminus MOVE framework, a go-to-market strategy designed to guide businesses through three critical stages: Ideation (Problem-Market Fit), Transition (Product-Market Fit), and Execution (Platform-Market Fit). Each stage is characterized by distinct approaches to leads, sales, target addressable market (TAM), prioritization, data utilization, and strategic focus. During Ideation, the focus is on reactive, department-level decision-making and inefficient growth, with metrics centered on funnel conversion rates and sales activities. Transition involves a shift to proactive, aligned decision-making across sales and marketing, with an emphasis on relevant accounts and efficient growth, measured by engagement metrics and deal velocity. The Execution stage represents full-scale GTM optimization, driven by RevOps and coordinated decision-making across all GTM teams, aiming for efficient growth at scale and focusing on Customer Lifetime Value (CLV), Net Revenue Retention (NRR), and gross margins. The document details the evolution of metrics, expansion strategies, and the operational approach at each stage, ultimately advocating for a strategic investment in growth rather than reactive problem-solving.","| Ideation\u003Cbr>Problem-market fit | Transition\u003Cbr>Product-market fit | Execution\u003Cbr>Platform-market fit |\n| --- | --- | --- |\n| Leads | Accounts | Customers |\n| Sales Led | Sales & Marketing | Customer Success + Sales & Marketing |\n| TAM | Segments | Cohorts |\n| Broad-minimal prioritization | Relevant accounts (TRM + ICP + Intent) | Customer cohorts + Relevant new accounts |\n| Ad-hoc\u003Cbr>Department level data and decision making authority | Aligned\u003Cbr>Shared understanding of the data and aligned decision making across sales & marketing with dedicated ops for each department | RevOps\u003Cbr>Coordinated decision making across GTM teams aligned to achieve company objectives led by centralized RevOps team using shared systems, data, processes and GTM scorecard |\n| Reactive | Proactive | Prioritized |\n| When there’s a fire, hire someone to put it out | Invest now to prevent future fires | Invest for growth not for pain |\n| Single threaded expansion | Partial expansion | Full expansion |\n| One distribution path | Multiple distribution paths and | Distribution + Coverage + Multiple products, |\n| (direct, channel or partner) | coverage areas (GEO’s, Verticals) | platform, & ecosystem |\n| Metrics by functions | Metrics by account segments | Metrics by customer cohorts |\n| Funnel Conv rates, CPL | Engagement | CLV, Time to value, NPS, Customer ROI |\n| Bookings & Win rate | Pipeline coverage | Product line revenue & Pipeline |\n| Sales activities (calls, demo’s, ops) | Deal velocity | NRR / Net Expansion |\n| Marketing activities (traffic, leads) | Average deal size, GRREfficiency metrics (magic number, CAC) | Gross Margins\u003Cbr>Growth by category |\n| Inefficient growth | Efficient growth | Efficient growth at scale\u003Cbr>© 2021 Terminus Software, Inc. All rights reserved. 7 |","cbCaidl0Y3Z7lyyg","https://ap.wps.com/l/cbCaidl0Y3Z7lyyg","pdf",2409985,24,"English","en",105,"# Ideation\n## Transition\n## Execution","[{\"question\":\"What are the three stages of the Terminus MOVE framework?\",\"answer\":\"The three stages are Ideation (Problem-Market Fit), Transition (Product-Market Fit), and Execution (Platform-Market Fit).\"},{\"question\":\"How does data utilization differ across the stages of the MOVE framework?\",\"answer\":\"In Ideation, data usage is ad-hoc and department-level. In Transition, it's aligned across sales and marketing. In Execution, it's coordinated by RevOps using shared systems and data.\"},{\"question\":\"What are the key metrics for each stage of the MOVE framework?\",\"answer\":\"Ideation focuses on funnel conversion rates and CPL; Transition on engagement, average deal size, and efficiency metrics; and Execution on CLV, NRR, Net Expansion, and Gross Margins.\"}]","TerminusMoveTemplate | PDF",1788385228,8,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":87,"head_meta":89,"extra_data":91,"updated_unix":28},"terminusmovetemplate","",{"@graph":36,"@context":86},[37,54,69],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,48,51],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":47},"https://docshare.wps.com/template/","Template",2,{"item":49,"name":13,"@type":43,"position":50},"https://docshare.wps.com/template/general/",3,{"item":52,"name":14,"@type":43,"position":53},"https://docshare.wps.com/template/terminusmovetemplate/187754/",4,{"url":52,"name":14,"@type":55,"author":56,"headline":14,"publisher":58,"fileFormat":61,"inLanguage":23,"description":15,"dateModified":62,"datePublished":63,"encodingFormat":61,"isAccessibleForFree":64,"interactionStatistic":65},"DigitalDocument",{"name":9,"@type":57},"Person",{"url":41,"name":59,"@type":60},"DocShare","Organization","application/pdf","2026-09-05","2026-09-02",true,{"@type":66,"interactionType":67,"userInteractionCount":50},"InteractionCounter",{"@type":68},"ViewAction",{"@type":70,"mainEntity":71},"FAQPage",[72,78,82],{"name":73,"@type":74,"acceptedAnswer":75},"What are the three stages of the Terminus MOVE framework?","Question",{"text":76,"@type":77},"The three stages are Ideation (Problem-Market Fit), Transition (Product-Market Fit), and Execution (Platform-Market Fit).","Answer",{"name":79,"@type":74,"acceptedAnswer":80},"How does data utilization differ across the stages of the MOVE framework?",{"text":81,"@type":77},"In Ideation, data usage is ad-hoc and department-level. In Transition, it's aligned across sales and marketing. In Execution, it's coordinated by RevOps using shared systems and data.",{"name":83,"@type":74,"acceptedAnswer":84},"What are the key metrics for each stage of the MOVE framework?",{"text":85,"@type":77},"Ideation focuses on funnel conversion rates and CPL; Transition on engagement, average deal size, and efficiency metrics; and Execution on CLV, NRR, Net Expansion, and Gross Margins.","https://schema.org",{"og:url":52,"og:type":88,"og:title":14,"og:site_name":59,"og:description":15},"article",{"robots":90,"canonical":52},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":93},[94,99,104,109,114,119,124,129,134],{"id":95,"doc_module":11,"doc_module_name":46,"category_name":96,"show_sort_weight":97,"slug":98},11,"Presentations",90,"presentations",{"id":100,"doc_module":11,"doc_module_name":46,"category_name":101,"show_sort_weight":102,"slug":103},12,"Resumes",80,"resumes",{"id":105,"doc_module":11,"doc_module_name":46,"category_name":106,"show_sort_weight":107,"slug":108},14,"Invoices",70,"invoices",{"id":110,"doc_module":11,"doc_module_name":46,"category_name":111,"show_sort_weight":112,"slug":113},15,"Posters",60,"posters",{"id":115,"doc_module":11,"doc_module_name":46,"category_name":116,"show_sort_weight":117,"slug":118},16,"Social Media",50,"social-media",{"id":120,"doc_module":11,"doc_module_name":46,"category_name":121,"show_sort_weight":122,"slug":123},17,"Forms",40,"forms",{"id":125,"doc_module":11,"doc_module_name":46,"category_name":126,"show_sort_weight":127,"slug":128},18,"Letters",30,"letters",{"id":130,"doc_module":11,"doc_module_name":46,"category_name":131,"show_sort_weight":132,"slug":133},21,"Paper Templates",5,"papers-templates",{"id":12,"doc_module":11,"doc_module_name":46,"category_name":13,"show_sort_weight":4,"slug":135},"general-158"]