[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253456-105":53,"doc-detail-253456-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","tempe-tourism-office-marketing-plan-fy-2021-2022","Tempe Tourism Office Marketing Plan - FY 2021-2022","","Marketing plan for the Tempe Tourism Office for fiscal year FY 2021-2022, addressing ongoing tourism recovery following March 2020 COVID-19 disruptions. Establishes tourism-driven quality-of-life priorities, outlines program of work and tactics to support leisure and group travel, and sets measurable goals and objectives. Covers awareness building across hotels, dining, shopping and attractions; continuous monitoring of pandemic impacts; and development of Diversity, Equity and Inclusion guidelines. Details advertising, partnerships with tourism and local economic agencies, media outreach, content strategy, and revenue/expense structure.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/tempe-tourism-office-marketing-plan-fy-2021-2022/253456/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/tempe-tourism-office-marketing-plan-fy-2021-2022/253456.png","ImageObject",442,249,{"name":88,"@type":89},"Stanford","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":20},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What overall goals does the Tempe Tourism Office set for FY 2021-2022?","Question",{"text":108,"@type":109},"Increase awareness of Tempe’s hotels, dining, shopping and attractions; maintain local and national brand awareness; monitor COVID-19 impacts and support full recovery; and build organizational groundwork for Diversity, Equity and Inclusion across the organization.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which objectives guide the marketing approach in FY 2021-2022?",{"text":113,"@type":109},"Secure advertising dollars in high-opportunity markets; ensure the office serves as an inspiration and information source; partner with city and economic development stakeholders; maintain communications with meeting/event/sports planners; develop relationships with travel media and influencers; and use video, blogs, photos and social or native content placements.",{"name":115,"@type":106,"acceptedAnswer":116},"What tactics are planned to promote Tempe during FY 2021-2022?",{"text":117,"@type":109},"Launch seasonal campaigns targeting regional markets, participate in co-op advertising, communicate with planners via online meetings/phone/tradeshows, create and repurpose video/blog/photo/social content, and collaborate with local business and authority partners on promotions.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},253456,1791217177,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":20,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":8,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":79},2336477552062,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","1  \nTEMPE TOURISM  \nTEMPE TOURISM OFFICE MARKETING PLAN  \nFY 2021-2022  \nWho could have ever predicted the challenges that befell our industry and the global community in March 2020. It is difficult to imagine that a year has already gone by and we are still facing headwinds as a result of COVID-19. While we need to remember what we learned during the pandemic, we also need to find a path forward.  \nTempe’s quality of life depends on a healthy tourism economy. Our partners are facing labor shortages, lack of business travel and a difficulty providing the same pre-pandemic customer service for clients. However, we are determined to carry out our mission of promoting the City of Tempe as a desirable destination for leisure and business travel. Our staff is ready to develop new content, secure media coverage , deliver business leads and continue to represent our hospitality partnerson a local, regional and national level.  \nPlease review our Marketing Plan FY 2021-2022 which includes our program of work and tactics to navigate our way to full recovery.  \nGOALS  \n» Generate awareness of Tempe’s hotels, dining, shopping and attractions » Maintain a brand awareness locally and nationally  \n» Continue to monitor the negative effects of the COVID-19 pandemic and implement tactics to help Industry reach full recovery  \n» Develop guidelines that provide the organizational groundwork to embrace Diversity, Equity and Inclusion across the organization  \nOBJECTIVES  \n» Secure advertising dollars in markets that provide the best opportunity for reaching travelers and encouraging a Tempe visit  \n» Ensure that Tempe Tourism Office is a source of inspiration and information for local and target markets  \n» Partner with City of Tempe, Downtown Tempe Authority, Tempe Chamber of Commerce, Local First Arizona and other economic development agencies  \n» Maintain communications with meeting, event and sports planners and aid in their planning  \n» Develop relationships with travel media, social Influencers and bloggers to create Tempe content  \n» Utilize video, blogs and photos on social media and native content media placements  \n2  \nTEMPE TOURISM OFFICE MARKETING PLAN FY 2021-2022  \nTACTICS  \nLaunch fall, holiday, spring and summer campaigns that target regional markets including Arizona, Southern and Northern California, Nevada, Utah, Colorado; as well as the fly markets of Washington and Illinois  \nParticipate in co-op advertising programs being offered by the Arizona Office of Tourism  \nCommunicate with meeting, event and sports planners through online meetings, phone calls and tradeshows  \nDevelop Diversity, Equity and Inclusion (DEI) best practices model for both internal and external processes  \nCreate new video, blog, photo and social media content designed to inspire travel to Tempe for both leisure and group markets  \nRepurpose and promote content and articles created by travel writers and social media influencers to generate additional exposure through their followers  \nWork with the Tempe Chamber of Commerce, Downtown Tempe Authority and Local First Arizona to develop programs and promotions in an effort to assist Tempe’s businesses  \n3 TEMPE TOURISM OFFICE MARKETING PLAN FY 2021-2022  \n2021-2022 REVENUE & EXPENSES  \nREVENUE SOURCES  \nCity of Tempe Bed Tax  \nProp 302  \n11.9%  \nAnnual Meeting  \n.30%  \nAdvertising  \n1.8%  \nInterest  \n.0018%  \n85.9%  \n\n| City of Tempe Bed Tax: | $2,911,073 |\n| --- | --- |\n| Prop 302: | $404,504 |\n| Advertising: | $60,000 |\n| Annual Meeting: | $10,000 |\n| Interest: | $60 |\n| TOTAL: | $3,385,637 |\n\nEXPENSES*  \nOperations  \n11%  \nMarketing  \n52%  \n\n| Marketing: | $1,873,197 |\n| --- | --- |\n| Personnel: | $1,295,914 |\n| Operations: | $398,125 |\n| TOTAL: | $3,567,236 |\n\nPersonnel  \n36%  \n*The differential in revenue and expenses will be paid by utilizing funds carried over from FY 20-21.  \n4 TEMPE TOURISM OFFICE MARKETING PLAN FY 2021-2022  \nMARKETING AND ADVERTISING  \nOur leisure marketing efforts will be focuse","cbCaijVVNUuMfSO7","https://ap.wps.com/l/cbCaijVVNUuMfSO7","pdf",3842007,"English","# Goals\n# Objectives\n# Tactics\n# 2021-2022 Revenue & Expenses\n## Revenue Sources\n## Expenses\n# Marketing and Advertising\n## Leisure Marketing\n## Meetings/Sports Market","[{\"question\":\"What overall goals does the Tempe Tourism Office set for FY 2021-2022?\",\"answer\":\"Increase awareness of Tempe’s hotels, dining, shopping and attractions; maintain local and national brand awareness; monitor COVID-19 impacts and support full recovery; and build organizational groundwork for Diversity, Equity and Inclusion across the organization.\"},{\"question\":\"Which objectives guide the marketing approach in FY 2021-2022?\",\"answer\":\"Secure advertising dollars in high-opportunity markets; ensure the office serves as an inspiration and information source; partner with city and economic development stakeholders; maintain communications with meeting/event/sports planners; develop relationships with travel media and influencers; and use video, blogs, photos and social or native content placements.\"},{\"question\":\"What tactics are planned to promote Tempe during FY 2021-2022?\",\"answer\":\"Launch seasonal campaigns targeting regional markets, participate in co-op advertising, communicate with planners via online meetings/phone/tradeshows, create and repurpose video/blog/photo/social content, and collaborate with local business and authority partners on promotions.\"}]","Tempe Tourism Office Marketing Plan - FY 2021-2022 | PDF",1789266135]