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The guide explains why target setting matters by offering concrete direction, shared language across staff and departments, and motivation to align resources and improve performance. It details SMART target setting, including how to define baseline context, choose measurable metrics, build SMART target statements, and use strategies such as metrics maps and “what if” modeling to manage expectations.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/target-setting-guide-asa-target-setting-guide/162537/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/target-setting-guide-asa-target-setting-guide/162537.png","ImageObject",442,249,{"name":88,"@type":89},"Maeve","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-23","2026-08-30",true,{"@type":98,"interactionType":99,"userInteractionCount":76},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of the Target Setting Guide for ASA workshops?","Question",{"text":108,"@type":109},"It summarizes workshop discussion on the importance of target setting and provides methodologies, tips, and a template to organize and document targets.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the guide define SMART targets?",{"text":113,"@type":109},"SMART targets use deliberate steps to identify the current position, define what to achieve, and set challenging but realistic improvement amounts with Specific, Measurable, Attainable, Relevant, and Timebound elements.",{"name":115,"@type":106,"acceptedAnswer":116},"What should teams consider when selecting targets and metrics?",{"text":117,"@type":109},"Teams should include near-term and operational/process targets supported by long-term targets, evaluate historical data for baseline accuracy, and use benchmarks and “what if” scenarios to set realistic expectations.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},162537,1790141257,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":76,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":76},5909877438554,"https://ap-avatar.wpscdn.com/avatar/5600025385ad2bf12a7?_k=1778553567797529272","Target Setting Guide\nThis Target Setting Guide is a companion for ASA Research’s Strategic Data Use workshops. The workshop content provides discussion regarding the importance of target setting and how to effectively set targets. Much of the workshop content is summarized here. This guide provides methodologies and tips to consider as you set your targets, along with a template that you can use to organize and document your targets. A case study describing models to estimate what is possible and tools to use while setting targets is also provided.\nThe ASA Target Setting Guide employs the SMART methodology for setting targets. SMART Target setting involves deliberate steps to know where you are now, what you are trying to achieve, and determining challenging but realistic amounts of improvement needed to get there. Be sure to allow the necessary time to discuss, conduct the research needed, and set good SMART targets. The target setting process takes time to complete.\nIf you need assistance as you and your team set your targets, or would like to discuss convening a workshop, please contact Sue Clery, ASA Research, sclery@asa-research.com.\nWhy is Target Setting So Important?\nTarget setting provides a concrete direction, a timeframe, and path to achieve your goals. Targets also provide a common language across staff and faculty, departments and teams. Working to achieve targets motivates us to effectively align resources, efficiently change the way we work, and challenge us to grow and transform. Just as in life, if you do not set goals or targets, things will maintain and remain status quo. Target setting helps to:\nGood Targets Are...\nSetting a target is not about guessing what you can achieve. It involves deliberate steps to know where you are now, what you are trying to achieve, and determining challenging but realistic amounts of improvement needed to get there. Target setting can be tricky, and poor implementation can be demotivating and promote undesired behavior and suboptimized performance. The SMART model is widely used as a framework for target setting and can help to ensure you develop well-defined targets. The elements of SMART Targets follow.\n\u000f■ Specific. Precisely state what it is that you want to accomplish.\n■ Measurable. Targets need to be quantifiable so that you can monitor progress.\n■ Attainable. Do your research and ensure your target is realistic. Consider constraints such as financial factors, technology, culture, timing, and environment.\n■ Relevant. Make sure your target is relevant and aligned with your mission, students, strategy, etc.\n■ Timebound. Specify a timeframe to achieve your target.\nThe end goal of target setting is to have SMART Target Statements for all types of metrics – process and operational metrics, near-term metrics, and long-term metrics. The SMART Target Statement specifies who, what, how, how much, and by when:\nThe percentage of (who) (doing) will (increase/decrease) from (# or %) to (# or %) by (when) as measured by (which metric).\nSMART Target Template\nTarget setting is important for any measurement related to institutional improvement in student outcomes. Targets should be clearly stated and describe what is to be accomplished. Following the SMART steps in the template below will help to establish appropriate targets that are supportive of your student success work. See SMART Target Tips, below, for assistance or if you hit a roadblock.\nSMART Steps\nSMART Target Tips\n■ Where Do We Begin?\nStrategies and Metrics Maps visually show how your activities may affect near-term student outcomes, and how they link to long-term metrics, or the ultimate objectives you are trying to achieve. A Map illustrates “what” is to be achieved and the path to get there. A Map helps to understand the depth and breadth of activities, how activities influence student behavior, and can help to estimate the magnitude of effect your activities have on long-term KPIs.\n■ Which Metrics?\nBe sure to include near-ter","cbCaicFbEkZzEHcR","https://ap.wps.com/l/cbCaicFbEkZzEHcR","docx",332345,8,"English","# Target Setting Guide\n## Why is Target Setting So Important?\n## Good Targets Are...\n## The SMART Methodology for Targets\n## SMART Target Template\n## SMART Steps\n## SMART Target Tips\n## Where Do We Begin?\n## Which Metrics?\n## Define and Agree on Where You Are Now\n## Understand What is Possible, Manage Expectations, and Set Realistic Targets\n## Project Forward","[{\"question\":\"What is the purpose of the Target Setting Guide for ASA workshops?\",\"answer\":\"It summarizes workshop discussion on the importance of target setting and provides methodologies, tips, and a template to organize and document targets.\"},{\"question\":\"How does the guide define SMART targets?\",\"answer\":\"SMART targets use deliberate steps to identify the current position, define what to achieve, and set challenging but realistic improvement amounts with Specific, Measurable, Attainable, Relevant, and Timebound elements.\"},{\"question\":\"What should teams consider when selecting targets and metrics?\",\"answer\":\"Teams should include near-term and operational/process targets supported by long-term targets, evaluate historical data for baseline accuracy, and use benchmarks and “what if” scenarios to set realistic expectations.\"}]","Target Setting Guide - ASA Target Setting Guide | DOCX",1788126444]