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Keyword optimization helps applications pass applicant tracking systems while demonstrating genuine investment. The document emphasizes rapid scanning through clear design choices such as formatting, strategic white space, and typographic hierarchy. It also details add-on strategies like skills sections, resume summaries, and featuring relevant projects with illustrative examples.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":16,"@type":70,"position":76},"https://docshare.wps.com/template/resumes/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/tailoring-your-resume-and-cover-letter/255438/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/tailoring-your-resume-and-cover-letter/255438.png","ImageObject",442,249,{"name":88,"@type":89},"River Wang","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-07","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":73},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"Why customize a resume and cover letter instead of using a generic version?","Question",{"text":108,"@type":109},"Customization focuses the application on the employer’s specific needs, helps reflect relevant keywords, and shows the hiring manager that research was done. It also strengthens alignment with what the organization is trying to solve.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does keyword customization help with applicant tracking systems?",{"text":113,"@type":109},"Hiring managers often use software that scans resumes, cover letters, and even LinkedIn profiles for matching keywords. If the materials lack the keywords being searched for, applicants may be overlooked.",{"name":115,"@type":106,"acceptedAnswer":116},"What role does resume design play in how quickly recruiters understand your experience?",{"text":117,"@type":109},"Resume design strongly affects scanning and comprehension. Using boldface, a clear type scale, and strategic white space helps the reader find the most important experience and skills very quickly.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},255438,1791358674,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":15,"category_name":16,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":76,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},1099514067438,"https://ap-avatar.wpscdn.com/avatar/100002539ee87300030?x-image-process=image/resize,m_fixed,w_180,h_180&k=1780474512215547542","TAILORING YOUR RESUME AND COVER LETTER  \nWhy Customize ?  \nCustomization helps you focus on the employer’s specific needs.  \nDig deep into the job announcement, the company website, and other sources to figure out the specific problem or problems the organization is looking to solve .  \n Customization helps you pass applicant tracking systems.  \nAnalyze the job announcement–and even language from the organization’s other marketing materials–to g lean the relevant keywords and phrases .  \n Customization shows you’re invested in the opportunity.  \nA well-written, customized resume shows the hiring manager that you’ve done your research, that you understand the organization, and that know how you can contribute .  \nHOW TO CUSTOMIZE YOUR RESUME  \nThe Importance and Keywords  \nWhy should I focus on skills-based keywords?  \nHiring managers often rely on software to select the best candidates by scanning for keywords in resumes, cover letters and even Linked In profiles.  \nIf your materials lack the keywords they’re looking for, you may get overlooked.  \nof Skills  \nThe Importance of Immediacy  \nThe design of your resume is a big factor in the reader’s experience and comprehension.  \nYou can labor over word choice and accomplishments to include, but unless you have considered the design of your resume, you risk the reader skipping over the most important content.  \nYour goal for the resume is to make it easy for the reader to scan VERY quickly for the most relevant and important experience and skills.  \nUse formatting—boldface, type scale, strategic use of white space—to make key information easy to find.  \nOTHER WAYS TO ADD CUSTOM KEYWORDS  \n Add a skills section!  \nUse a resume summary! ( more about this in the next slide)  \n Feature projects or class assignments in your experience section! ( also more below!)  \nCUSTOMIZING WITH A RESUME SUMMARY  \nA resume summary, usually placed at the top of the document, introduces your major qualifications and alignment with the role.  \nWhile optional, the resume summary can help establish an immediate claim about your skills and help the reader see your experience in context.  \nName Name  \n[Email.gmail.com | 612-555-1212 | LinkedIn:](Email.gmail.com | 612-555-1212 | LinkedIn:) namename  \nCinematographer, videographer, storyboard artist, producer, and editor with experience in feature film, documentary filmmaking, political media, and  \ncommercial advertising.  \nSummaries highlight the most relevant skills for the job, and often feature a claim about your interests or passions.  \nEmerging events and public relations professional with a passion for creating community and engaging diverse audiences in meaningful experiences.  \nMental health professional passionate about impacting the lives of culturallydiverse communities via compassion and a commitment to high-impact  \nprofessional development.  \nFeaturing Projects ( or Assignments) on Your Resume  \nResearch projects demonstrate your skills in data analysis, problem-solving, and attention-to-detail.  \nVolunteer projects are a great way to showcase skills and the social or community issues that are meaningful to you.  \nCreative projects demonstrate your ability to create design and content relevant to a wide variety of careers.  \nTechnology and design projects showcase your knowledge of software and other tools.  \nEXAMPLES OF PROJECTS  \n“Alternatives to Incarceration\" | policy paper January 2020  \n Collected data regarding recidivism rates for incarcerated males and females in European and US state prisons, with a special focus on Belgium .  \n Analyzed and compared average prison time-as it related to the rates of repeat offenders .  \n Surveyed legal statutes regarding mandatory minimum sentencing.  \n Profiled several new initiatives in the US focused on Prisoner Education and drafted summary.  \n\"Staycation\" | social media campaign March 2020  \n Created Instagram and TikTok campaign promoting safe social distancing practices for GenZ college stud","cbCaic1RvqgFXpO4","https://ap.wps.com/l/cbCaic1RvqgFXpO4","pdf",8199580,28,"English","# Why Customize?\n## How customization supports ATS and hiring managers\n# How to Customize Your Resume\n## The importance of keywords and skill targeting\n## The importance of immediacy and resume design\n# Other Ways to Add Custom Keywords\n# Customizing with a Resume Summary\n## Featuring projects or assignments on your resume\n## Examples of projects","[{\"question\":\"Why customize a resume and cover letter instead of using a generic version?\",\"answer\":\"Customization focuses the application on the employer’s specific needs, helps reflect relevant keywords, and shows the hiring manager that research was done. It also strengthens alignment with what the organization is trying to solve.\"},{\"question\":\"How does keyword customization help with applicant tracking systems?\",\"answer\":\"Hiring managers often use software that scans resumes, cover letters, and even LinkedIn profiles for matching keywords. If the materials lack the keywords being searched for, applicants may be overlooked.\"},{\"question\":\"What role does resume design play in how quickly recruiters understand your experience?\",\"answer\":\"Resume design strongly affects scanning and comprehension. Using boldface, a clear type scale, and strategic white space helps the reader find the most important experience and skills very quickly.\"}]","Tailoring Your Resume and Cover Letter | PDF",1789289483,10]