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The concept features a whale stand-up paddleboarding scene using a blue monochromatic palette supported by beige, black, and white, aligned with Elements and Principles of Design, including proportion, emphasis, and typography. The design extends beyond the shirt with planned branding materials such as swing tags, postcards, and an A4 magazine advertisement, targeted to teens aged 13–20 who enjoy outdoors and water sports.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/t-shirt-design-sophie-glover-design-brief/238287/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/t-shirt-design-sophie-glover-design-brief/238287.png","ImageObject",442,249,{"name":88,"@type":89},"Himbo","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-11-03","2026-09-11",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the main concept of the t-shirt graphic?","Question",{"text":109,"@type":110},"The main idea is an animal with a twist: a whale stand-up paddleboarding graphic that stands out and supports the intended message and branding.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Who is the target audience for the design?",{"text":114,"@type":110},"The design targets mainly teenage girls and boys aged about 13–20, especially teens interested in the outdoors, water activities, the beach, ocean life, and adventure.",{"name":116,"@type":107,"acceptedAnswer":117},"What design elements and style choices were applied in the final version?",{"text":118,"@type":110},"The final design uses a monochromatic blue palette with added beige, black, and white, refined stroke styles, stronger splashes of water, and added texture and highlights to create depth while keeping a simple soft cartoon look.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},238287,1791157817,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":142},687197100911,"https://ap-avatar.wpscdn.com/avatar/a000239b6f1da00475?x-image-process=image/resize,m_fixed,w_180,h_180&k=1785132997149421697","T-shirt Design  \nSophie Glover  \nDesiĀn Brieÿ  \n\n| \u003Cbr>“Wild and Wacky animals! Giraffes wearing scarves?! Penguins sunbaking?! A dog wearing sunglasses?! Elephants in the snow?! Your graphic could be just for fun or perhaps this is\u003Cbr>an opportunity to make a statement about animal welfare, climate change etc.” |\n| --- |\n| \u003Cbr>The main idea for this task is to create a t-shirt design that features an animal with a twist. This could be anything, something silly, unusual etc. The t-shirt graphic and other design branding must include and follow Elements and Principles of Design, colour palette choicesand Typography. In addition to the t-shirt graphic, swing tags, postcards, and an A4 magazine advertisement should be created. |\n| Design Statement:\u003Cbr>My t-shirt graphic and supporting branding will display an animal with a twist-in this case a whale stand up paddle boarding, which will feature a blue monochromatic colour scheme anda style that supports the target audience. |\n\nTarĀet Audience  \nThe target audience for this t-shirt design is mainly teenage girls or boys. The specific age group is around 13-20. This specific target audience of teenagers has hobbies/interests centred around mainly the outdoors, water activities/sports, the beach/ocean and adventure. Many teenagers growing up around coastal towns would have a deep connection to the ocean, with the ocean or beach also influencing them and their styles, hobbies etc. Stand up paddleboarding (SUP) is a common water activity that is not as cliche as surfing that combines water with fun and adventure. As paddle boarding is not commonly seen in t-shirt designs or beach merchandise, this will help ensure the design is unique and stands out more to the target audience, including those who participate in the activity. As the target audience is teens with a love for the outdoors, adventure and water activities, SUP pairs well with this design demographic. Paddle boarding can be participated in at any age, “Stand up paddle boarding is the kind of sport that doesn’t have an age limit”(Goosehill,2020), resulting in this t-shirt design being inclusive to people in the age group chosen and even outside of it. Stand up Paddle boarding “  is one of the fastest growing water sports in the world.”(Singh,2022) This growth in popularity in the sport will also mean a growth in people purchasing this t-shirt design.  \nMoodBoard  \nDesiĀn Concepts:  \nFinal Chosen Concept:  \nI have chosen this design sketch for my final design. This design sketch features the main animal with a twist, that is scaled largely, and goes outside of the circle to add emphasis to the animal design. Many different shapes are present, which is one of the elements of design. There is also space outside of the main design that will used for typography. I chose to leave some space for typography as that is something mentioned in the design brief. I have gone for a more simplistic, soft cartoon style as I do not wish for it to be too mature looking because the target audience is for teens. I also do not want it to be too busy with lots of things happening in one design making it distracting, but rather something that fits together nicely and would look good on not just a shirt, but on the other branding.  \nProĀress Screenshot and Feedback  \nFeedback  \n- Good choice of colours  \n- Line going through the fin to be removed  \n- Keep refining the path to make it smooth  \n- Adapting stroke types  \n- Texture or shadows might add dimension to the design  \n| T Shirt DesiĀn Halÿway |  |\n| --- | --- |\n| \u003Cbr>Beÿore: Aÿter: |  |\n\nFinal  \n| - Stuck to a monochromatic colour palette of blues, with additional beige, black and white\u003Cbr>- Traced over the sketch with pen tool\u003Cbr>- Experimented with stroke thickness and type. E.g not always the Uniform stroke type\u003Cbr>- Added typography-a slogan that features a play on words. Instead of What’sup? It is Whale SUP. SUP also happens to be an acronym for stand up paddle boarding.\u003Cbr>- Shape and co","cbCair5bGBhy32WP","https://ap.wps.com/l/cbCair5bGBhy32WP","pdf",4537022,23,"English","# Design Statement\n## Target Audience\n## Mood Board & Design Concepts\n## Progress, Feedback, and Refinement\n## Final Design","[{\"question\":\"What is the main concept of the t-shirt graphic?\",\"answer\":\"The main idea is an animal with a twist: a whale stand-up paddleboarding graphic that stands out and supports the intended message and branding.\"},{\"question\":\"Who is the target audience for the design?\",\"answer\":\"The design targets mainly teenage girls and boys aged about 13–20, especially teens interested in the outdoors, water activities, the beach, ocean life, and adventure.\"},{\"question\":\"What design elements and style choices were applied in the final version?\",\"answer\":\"The final design uses a monochromatic blue palette with added beige, black, and white, refined stroke styles, stronger splashes of water, and added texture and highlights to create depth while keeping a simple soft cartoon look.\"}]","T-shirt Design - Sophie Glover - DesiĀn Brieÿ | PDF",1789133443,8]