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Content focuses on marketing and leasing residential and commercial investment properties through hands-on activities, investigations, and practical skill development. Covers the 5 P’s of marketing, fair housing law evaluation across the marketing process, competitive and target-market analysis, promotional strategy alignment, and leasing consultant techniques. 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The syllabus and course schedule are subject to change, and all changes are posted on Canvas and announced in class.",{"name":115,"@type":106,"acceptedAnswer":116},"What topics are included in the course objectives?",{"text":117,"@type":109},"Objectives cover the 5 P’s of marketing, fair housing law evaluation, market and promotional analysis, qualifying techniques, presentation and closing skills, competition shopping, and contemporary PropTech topics such as virtual tours, online applications, screening, e-sign, metrics, KPI’s, and automation.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},176518,1791733286,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":20,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":76},2336475104362,"https://ap-avatar.wpscdn.com/avatar/22000c4c46a41b752dd?x-image-process=image/resize,m_fixed,w_180,h_180&k=1786595829695023868","COURSE SYLLABUS – Fall 2026\nPMGT 275: Marketing & Leasing Properties\nMeets TUES/THUR 9:30 AM to 10:45 AM; Room AT 130\nInstructor:\nScott Sladek\nAssistant Lecturer of Property Management & Executive in Residence\nDepartment of Applied Business Studies, Miller College of Business, Ball State University\nOffice: Applied Technology Building, Room 225\nOffice Hours: Tuesday/Thursday: 1pm to 2pm and 3:15pm to 5:15pm or by appointment (email to schedule in person or Zoom Meeting)\nEmail: Scott.Sladek@bsu.edu\nPhone: 765-285-3707\nCanvas Address: \u0013 HYPERLINK \"https://bsu.instructure.com/\" \u0014https://bsu.instructure.com\u0015\nInstructor Bio: 35 Years of Real Estate experience in Senior Leadership (COO, EVP) with a focus on operations and strategic leadership.  Research interests would include the impact of technology on talent planning, operational efficiency and resident experience.  Undergraduate: University of Iowa.  Graduate: DePaul University\nSubject to Change Statement\nThis syllabus and course schedule are subject to change.\nDESCRIPTION: Attracting and retaining qualified residents and tenants is the foundation of managing investment properties.  This course, through hands-on activities and investigations, provides the appropriate skills for successfully marketing and leasing residential and commercial properties.\nPREREQUISITE: None\nCOURSE OBJECTIVES:  Upon successful completion of the course, the student will be able to:\nIntroduction to materials in preparation for CALP Exam (Optional)\nUnderstand the 5 P’s of Marketing (People, Product, Price, Promotion and Place)\nEvaluate Fair Housing Laws throughout the marketing process\nAnalyze a property’s competitive market and target market\nEvaluate promotional activities in conjunction with the overall Marketing Plan\nDescribe the role of the Leasing Consultant in the marketing of properties\nEvaluate appropriate techniques for qualifying a prospective resident\nEvaluate appropriate Telephone Techniques and Techniques for Showing the Property\nEvaluate effective presentation techniques to close a sale\nUse appropriate techniques to shop the competition\nIdentify contemporary issues in marketing and leasing properties including virtual/self-guided tours, online applications, screening, e-sign), evaluating metrics and KPI’s and integration of PropTech, automation, and centralization to improve guest card response times, lead quality and NOI Impact\nUnderstand marketing and leasing for commercial properties to include the Business Plan, Marketing Plan, Tenant Mix and Marketing Budget\nCreate a marketing plan utilizing the tools used in class such as on-line marketing critique, SMART goals, Brand & Reputation Review, Telephone shop, On-Site Shop, Market Survey, Site Visits, Fair Housing Assessment, SWOT Analysis and Budgeting.\nTEXTBOOK: Managing and Leasing Commercial Properties (3rd Ed).  Alan A. Alexander & Richard F. Muhlebach, CPM (2024).  Chicago: Institute of Real Estate Management\nCOURSE SCHEDULE\nThe course schedule is posted in a separate document that is available in the Syllabus area of this course’s Canvas site.  It is subject to change – all changes will be posted on Canvas and will also be announced in class.\nCourse Time Commitment\nIt is expected that students will spend approximately 2 hours of study time outside of class for every one hour in class. Since this is a 3-unit class, you should expect to study an average of 6-unit hours outside of class each week.\nCourse Assignments and Assessments\nAssignment details, including instructions, relevant readings, due dates, and grading criteria/rubrics will be posted and updated on Canvas. Please check Canvas regularly to stay informed and on track.\nCourse Assignments\nProfessionalism: You will receive 100 points for the semester for modeling professionalism which include coming to class on time, staying for the full class, exhibiting respectful behavior towards professor and classmates and adhering to policies related to technology, food/drinks and recordin","cbCaidYBMjAR8ty8","https://ap.wps.com/l/cbCaidYBMjAR8ty8","docx",54836,8,"English","# Course Overview\n## Subject to Change Statement\n## Description, Prerequisite, and Objectives\n## Textbook\n# Course Schedule and Commitments\n## Course Schedule Availability\n## Course Time Commitment\n# Assignments, Assessments, and Grading\n## Professionalism\n## Quizzes and Assignments\n## Final Project/Marketing Plan Competition\n## Course Weights and Grading Scale\n# Course Statements and Policies","[{\"question\":\"What is the purpose of the PMGT 275 course?\",\"answer\":\"The course trains students to attract and retain qualified residents and tenants by building hands-on marketing and leasing skills for residential and commercial properties.\"},{\"question\":\"Does the syllabus and course schedule allow updates?\",\"answer\":\"Yes. The syllabus and course schedule are subject to change, and all changes are posted on Canvas and announced in class.\"},{\"question\":\"What topics are included in the course objectives?\",\"answer\":\"Objectives cover the 5 P’s of marketing, fair housing law evaluation, market and promotional analysis, qualifying techniques, presentation and closing skills, competition shopping, and contemporary PropTech topics such as virtual tours, online applications, screening, e-sign, metrics, KPI’s, and automation.\"}]","Subject to Change Statement - Course Syllabus - PMGT 275 | DOCX",1788324707]