[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-172711-105":53,"doc-detail-172711-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","style-guide-template","Style Guide Template","","This document serves as a template for creating a comprehensive style guide tailored for financial services firms, addressing crucial aspects of external communications. It offers guidance and examples for capitalization, punctuation, name and number usage, and design elements, using the fictional XYZ Capital as a case study. The template provides multiple options for stylistic rules, encouraging consistency across the firm's materials. It emphasizes that style guides are dynamic, living documents that should be updated to reflect evolving communication needs. The document also highlights the importance of consistency over perceived \"right\" or \"wrong\" when making stylistic decisions, encouraging marketing departments to maintain the guide on a shared drive or intranet for ongoing reference and updates. The CEO of Wentworth Financial Communications, Scott Wentworth, presents this template as a valuable starting point for firms to establish their unique communication standards and ensure a unified brand voice.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/style-guide-template/172711/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/style-guide-template/172711.png","ImageObject",442,249,{"name":88,"@type":89},"Riley","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-30","2026-09-01",true,{"@type":98,"interactionType":99,"userInteractionCount":79},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the primary purpose of this style guide template?","Question",{"text":108,"@type":109},"The template is designed to help financial services firms create a consistent style guide for their external communications, covering aspects like capitalization, punctuation, and design elements.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How should a firm use this template?",{"text":113,"@type":109},"Firms can use the template as a starting point, adopting or modifying provided stylistic options. They should delete unchosen options and add any new rules that arise to keep the guide updated.",{"name":115,"@type":106,"acceptedAnswer":116},"What is the most important aspect of creating a style guide?",{"text":117,"@type":109},"The most important aspect is consistency across all communication materials. While specific rules may vary, maintaining a uniform approach is key to a strong brand identity.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},172711,1788295662,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":79,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":125,"read_time":76},1374391975076,"https://ap-avatar.wpscdn.com/avatar/14000253ca4ec9f6853?x-image-process=image/resize,m_fixed,w_180,h_180&k=1783305029341752051","Style Guide Template\nEvery financial services firm should have a style guide that lays out rules for how things related to capitalization, punctuation, name and number usage, and design elements should be used across the firm’s external communications.\nThis Word document is a template that you can use as a starting point for creating your firm’s style guide. We have populated it with some of the most common stylistic questions that we encounter in our writing for the financial services industry. But this is by no means a comprehensive list. A style guide should be a living document that your marketing department keeps on the intranet or in a shared drive. As new issues arise, the marketing department should add them to the style guide.\nWe have populated the template with two or three options for rules, using the fictional XYZ Capital as the example. Once your team decides which option you want to adopt as your standard, simply delete the other option(s). Or, maybe you want to adopt a rule that isn’t among the options.\nRemember, for most of these stylistic decisions, it isn’t a case of “right vs. wrong.” Rather, it’s a matter of preference. The most important thing is to be consistent across your materials.\nGood luck creating your style guide!\nScott Wentworth\nCEO\nWentworth Financial Communications\n\u0013 HYPERLINK \"mailto:scott@wentworthwriting.com\" \u0014scott@wentworthwriting.com\u0015\n\u0013 HYPERLINK \"http://www.wentworthwriting.com\" \u0014wentworthwriting.com\u0015\n\u000f\n\u000f\n\u000f\n\u000f\n\u000f\n\u000f","cbCaip0PUizRu5Lj","https://ap.wps.com/l/cbCaip0PUizRu5Lj","docx",174862,7,"English","# Style Guide Template\n## Introduction\n## Populating the Template\n## Consistency","[{\"question\":\"What is the primary purpose of this style guide template?\",\"answer\":\"The template is designed to help financial services firms create a consistent style guide for their external communications, covering aspects like capitalization, punctuation, and design elements.\"},{\"question\":\"How should a firm use this template?\",\"answer\":\"Firms can use the template as a starting point, adopting or modifying provided stylistic options. They should delete unchosen options and add any new rules that arise to keep the guide updated.\"},{\"question\":\"What is the most important aspect of creating a style guide?\",\"answer\":\"The most important aspect is consistency across all communication materials. While specific rules may vary, maintaining a uniform approach is key to a strong brand identity.\"}]","Style Guide Template | DOCX"]