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The method is demonstrated with videotape recorder and electric-vehicle introductions, plus a numerical software example in the 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is the article’s core approach to marketing radically new products?","Question",{"text":63,"@type":64},"It proposes a planning process that begins with an extensive situation analysis, then links identified factors into economic webs and maps them into Bayesian networks for updating and simulation.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How are Bayesian networks used in the planning process?",{"text":68,"@type":64},"The factors woven into economic webs are mapped into Bayesian networks, which can be updated as events unfold and used to simulate how changes in underlying assumptions affect product prospects.",{"name":70,"@type":61,"acceptedAnswer":71},"Which examples does the article use to illustrate the method?",{"text":72,"@type":64},"It illustrates the approach with a historical case about the introduction of videotape recorders by Sony and JVC, a contemporary case on electric vehicles, and a numerical software development example in the 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URL:http://www.istor.org/stable/3203387  \nAccessed:05/07/201014:49  \nYour use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use,available athttp://www.jstor.org/page/info/about/policies/terms.jsp.JSTOR's Terms and Conditions of Use provides,in part,that unlessyou have obtained prior permission,you may not download an entire issue of a journal or multiple copies of articles,and youmay use content in the JSTOR archive only for your personal,non-commercial use.  \nPlease contact the publisher regarding any further use of this work.Publisher contact information may be obtained athttp://www.jstor.org/action/showPublisher?publisherCode=ama.  \nEach copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printedpage of such transmission.  \nJSTOR is a not-for-profit service that helps scholars,researchers,and students discover,use,and build upon a wide range ofcontent in a trusted digital archive.We use information technology and tools to increase productivity and facilitate new formsof scholarship.For more information about JSTOR,please contact support @jstor.org.  \n①  \nStrategic Marketing Planning forRadically New Products  \nIn this article,the author outlines an approach to marketing planning for radically new products,disruptive or dis-continuous innovations that change the dimensionality of the consumer decision.The planning process begins withan extensive situation analysis.The factors identified in the situation analysis are woven into the economic webssurrounding the new product.The webs are mapped into Bayesian networks that can be updated as events unfoldand used to simulate the impact that changes in assumptions underlying the web have on the prospects for thenew product.The author illustrates this method using a historical case regarding the introduction of videotaperecorders by Sony and JVC and a contemporary case of the introduction of electric vehicles.The author providesa complete,numerical example pertaining to a software development project in the Appendix.  \nhese are times of unprecedented technologicalchange.Stuart Kauffman(1995)equates this techno-logical revolution to the Cambrian explosion duringwhich three times as many phylal existed as remain today.The rapid creation (and extinction)of so many fundamen-tally different life forms 550 million years ago provideslessons and frameworks to help view the current tumultuoustimes.The strict Darwinian notion that evolution progressedby the“gradual accumulation of useful variation”wouldhave early multicellular organisms slowly diverging.Con-trary to this picture,fundamentally different phyla emergedin a brief moment of geological time—a punctuated equilib-rium(Eldredge and Gould 1972;Gould and Eldredge 1993).Only after the 100-million-year extinction period did evolu-tion proceed by variations that produced new familieswithin the surviving phyla.Vertebrates are the only currentphyla that appeared after this epoch.  \nT  \nSo,in periods of technological revolution,gross varia-tion in the means developed to serve common goals mightbe expected.Such gross variation appeared in the early evo-lution of bicycles(Dodge 1996)and automobiles.In theearly days of automobiles,for example,Kirsch(1997)points out that steam,electricity,and internal combustionengines all sought their niches before the hybrid electrified-gasoline engine became dominant.Understanding the molardifferences of the early forms and recognizing that the sur-  \nIThe taxonomic hierarchy goes kingdoms,phyla,classes,or-ders,families,genera,and species.Thus,100 phyla then comparedwith the 32 surviving phyla indicates the huge variation generatedduring this period.  \nLee G.Cooper is Professor of Marketing,Anderson School,UCLA.Thisrese","cbCaiq32MCv5VHIN","https://ap.wps.com/l/cbCaiq32MCv5VHIN","pdf",3274078,"English","# Strategic Marketing Planning for Radically New Products\n## Situation analysis and economic webs\n## Bayesian networks for scenario simulation\n## Illustrative cases and appendix example","[{\"question\":\"What is the article’s core approach to marketing radically new products?\",\"answer\":\"It proposes a planning process that begins with an extensive situation analysis, then links identified factors into economic webs and maps them into Bayesian networks for updating and simulation.\"},{\"question\":\"How are Bayesian networks used in the planning process?\",\"answer\":\"The factors woven into economic webs are mapped into Bayesian networks, which can be updated as events unfold and used to simulate how changes in underlying assumptions affect product prospects.\"},{\"question\":\"Which examples does the article use to illustrate the method?\",\"answer\":\"It illustrates the approach with a historical case about the introduction of videotape recorders by Sony and JVC, a contemporary case on electric vehicles, and a numerical software development example in the appendix.\"}]","Strategic Marketing Planning for Radically New Products | PDF",1790114222,6]