[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-351094-105":53,"doc-detail-351094-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","strategic-marketing-planning-extra-resources-marketing-strategy-and-planning-links","Strategic Marketing Planning - Extra Resources - Marketing Strategy and Planning Links","","Strategic marketing planning additional resources compiling a curated set of guidance topics and tools. The collection covers thinking big, following a structured “This Way Up” approach, understanding and growing audiences, moving from response to recovery, building positivity and resilience while pivoting, and exploring digital strategy under lockdown conditions. It also includes advice on adapting digital marketing strategy for coronavirus, plus classic frameworks and objective-setting such as SMART objectives, Marketing Mix, SWOT/TOWS, Ansoff Matrix, Impact Matrix, and Dual Bottom-Line Matrix, alongside campaign plan templates.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/strategic-marketing-planning-extra-resources-marketing-strategy-and-planning-links/351094/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/strategic-marketing-planning-extra-resources-marketing-strategy-and-planning-links/351094.png","ImageObject",442,249,{"name":88,"@type":89},"Mimi","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-31","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What audience-related topics are included in the additional resources?","Question",{"text":109,"@type":110},"The resources include guidance on knowing and growing your audience as a core part of strategic marketing planning.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"Which classic marketing frameworks are referenced?",{"text":114,"@type":110},"The document lists frameworks including SMART objectives, the Marketing Mix, SWOT/TOWS, the Ansoff Matrix, the Impact Matrix, and the Dual Bottom-Line Matrix.",{"name":116,"@type":107,"acceptedAnswer":117},"Are there templates for planning marketing campaigns?",{"text":118,"@type":110},"Yes. It references templates such as an Event Press and Marketing Campaign Plan Template, a Museum/Exhibition Communications Campaign Plan Template, and a Marketing Campaign Plan Template.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},351094,1791718443,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":9},2336477974920,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Strategic Marketing Planning, additional resources  \nThinking Big  \n[https://www.culturehive.co.uk/resources/thinking-big/](https://www.culturehive.co.uk/resources/thinking-big/)  \nThis Way Up  \n[https://www.culturehive.co.uk/resources/marketing-planning-3/](https://www.culturehive.co.uk/resources/marketing-planning-3/)  \nKnowing and growing your audience  \n[https://www.culturehive.co.uk/resources/knowing-and-growing-your-audience/](https://www.culturehive.co.uk/resources/knowing-and-growing-your-audience/)  \nFrom Response to Recovery  \n[https://www.culturehive.co.uk/resources/fundraising-response-to-covid-19-from-response](https://www.culturehive.co.uk/resources/fundraising-response-to-covid-19-from-response)to-recovery/  \nRemaining positive and resilient-Time to pivot  \n[https://www.culturehive.co.uk/resources/remaining-positive-and-resilient-time-to-pivot/](https://www.culturehive.co.uk/resources/remaining-positive-and-resilient-time-to-pivot/)  \n[We can do digital](We can do digital), can we do strategy?  \n[https://www.culturehive.co.uk/resources/culture-in-lockdown-part-1-we-can-do-digital](https://www.culturehive.co.uk/resources/culture-in-lockdown-part-1-we-can-do-digital)can-we-do-strategy/  \nHow to adapt your digital marketing strategy for Coronavirus  \n[https://www.culturehive.co.uk/resources/how-to-adapt-your-digital-marketing-strategy](https://www.culturehive.co.uk/resources/how-to-adapt-your-digital-marketing-strategy)for-coronavirus/  \nFilms  \nSMART objectives  \n[https://www.a-m-a.co.uk/publications/smart-objectives/](https://www.a-m-a.co.uk/publications/smart-objectives/)  \nThe Marketing Mix  \n[https://www.a-m-a.co.uk/publications/the-marketing-mix/](https://www.a-m-a.co.uk/publications/the-marketing-mix/)  \n[SWOT / TOWS / Strategy Sets](SWOT / TOWS / Strategy Sets)  \n[https://www.a-m-a.co.uk/publications/swot-tows-strategy-sets/](https://www.a-m-a.co.uk/publications/swot-tows-strategy-sets/)  \nThe Ansoff Matrix  \n[https://www.a-m-a.co.uk/publications/the-ansoff-matrix/](https://www.a-m-a.co.uk/publications/the-ansoff-matrix/)  \nThe Impact Matrix  \n[https://www.a-m-a.co.uk/publications/impact-matrix/](https://www.a-m-a.co.uk/publications/impact-matrix/)  \nDual Bottom-Line Matrix  \n[https://www.a-m-a.co.uk/publications/dual-bottom-line-matrix/](https://www.a-m-a.co.uk/publications/dual-bottom-line-matrix/)  \nTemplates  \nEvent Press and Marketing Campaign Plan Template  \nMuseum / Exhibition Communications Campaign Plan Template  \nMarketing Campaign Plan Template  \nFor more information and resources, please visit the CultureHive and AMA websites.","cbCaij9iyzWbdu2R","https://ap.wps.com/l/cbCaij9iyzWbdu2R","pdf",56509,"English","# Strategic marketing planning additional resources\n## Audience, response to recovery, and resilience\n## Digital marketing adaptation\n## Objectives and marketing frameworks\n## Templates and campaign planning","[{\"question\":\"What audience-related topics are included in the additional resources?\",\"answer\":\"The resources include guidance on knowing and growing your audience as a core part of strategic marketing planning.\"},{\"question\":\"Which classic marketing frameworks are referenced?\",\"answer\":\"The document lists frameworks including SMART objectives, the Marketing Mix, SWOT/TOWS, the Ansoff Matrix, the Impact Matrix, and the Dual Bottom-Line Matrix.\"},{\"question\":\"Are there templates for planning marketing campaigns?\",\"answer\":\"Yes. It references templates such as an Event Press and Marketing Campaign Plan Template, a Museum/Exhibition Communications Campaign Plan Template, and a Marketing Campaign Plan Template.\"}]","Strategic Marketing Planning - Extra Resources - Marketing Strategy and Planning Links | PDF",1790092597]