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It covers the types of KOLs and how they create value across a product lifecycle, plus a proactive process for planning a KOL network and activities for maximum impact. The program includes tools to profile, identify, and prioritise KOLs, assess their needs, and engage them effectively, while communicating the plan internally and building win-win collaborations. It also outlines key agenda sessions, participants’ expectations, and course logistics with dates and locations.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/strategic-kol-planning-engagement-course-overview-dates-locations/356781/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/strategic-kol-planning-engagement-course-overview-dates-locations/356781.png","ImageObject",442,249,{"name":88,"@type":89},"Taylor Morgan","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-23",true,{"@type":98,"interactionType":99,"userInteractionCount":79},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What KOL-related topics does the course cover?","Question",{"text":108,"@type":109},"The course explains different types of KOLs and how they add value at each product lifecycle stage. It also provides methods to plan, profile, identify, and prioritise KOLs required by products at each stage.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the course help participants engage KOLs effectively?",{"text":113,"@type":109},"It includes guidance on assessing KOL needs and using these insights to engage them effectively. It also addresses how to capture mutual benefits and build and maintain a long-term KOL network.",{"name":115,"@type":106,"acceptedAnswer":116},"How is the impact of KOL engagement measured?",{"text":117,"@type":109},"The material provides examples of simple, actionable metrics to track KOL awareness, feedback, and behaviour change after engagement. It also includes practical tools for capturing clinical and strategic impact.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},356781,1792178083,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":79,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":76,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":9},1099523885336,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","ACQUIRE BUSINESS ACUMEN IN MEDICAL AFFAIRS  \nLEARN from Ph arma’s international top experts  \nMaaike Addicks  \nStrategic KOL Planning & Engagement  \n The course has been very useful. Maaike is an excellent communicator and has managed not only to provide very practical tools that can be applied to our daily work, but also to offer advice on real-life situations that is extremely helpful. Personally, I will put the content of this course into practice immediately, and I believe it will help me optimise my work and add significant value.”  \nSara Corral Martin, MSL-Leti Pharma (Spain)  \nStrategic KOL Planning & Engagement  \nL EA R N  \n The different types of KOLs and how they can add value at each product lifecycle stage.  \n A process to proactively and strategically plan your KOL network and the activities for maximum impact.  \n Criteria and mapping tools to precisely profile, identify, and prioritise those KOLs that your products need most at each stage of their lifecycle.  \n How to assess the needs of your KOLs and use these insights to engage them effectively.  \n The importance of communicating the value of your KOL plan internally and building win-win collaborations.  \nThe Expert Maaike Addicks  \nDates & Locations  \nMaaike Addicks, MD is an independent Medical Affairs consultant with over 15 years of experience in biotech, mid-sized, and large pharma companies across a wide range of therapeutic areas.  \n A medical doctor by training with expertise in strategic medical affairs development, change management, and competency building.  \n President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine ( NVFG) .  \n A passionate trainer and consultant, widely respected for her hands-on approach and ability to translate strategy into practical Medical Affairs execution.  \n[Visit](Visit www.celforpharma.com)[ ](Visit www.celforpharma.com)[www.celforpharma.com](Visit www.celforpharma.com)  \nWhat Participants Say About This Course  \nExcellent content and a highly valuable learning experience, enriched by expert andrelatable insights, and well supported with practical references. I would confidently recommend this course to my colleagues.”  \nPharmaEssentia  \nQueenet Ibekweh  \nMedical Affairs  \nUnited States (April 2026)  \n My participation in the Strategic KOL Planning and Engagement course by CELforPharma, led by Maaike Addicks, was an excellent experience. From the initial preparation to the post-course follow-up, the entire process was handled with the highest level of professionalism. The course itself fully met my expectations, seamlessly combining solid theoretical foundations with practical, hands-on tools. This approach not only provided me with a clear framework, but also gave me the confidence and motivation to start implementing strategic KOL planning in my work.”  \nAmbu  \nLis Correa Rasmussen  \nMedical Affairs Specialist  \nDenmark (December 2025)  \nAgenda  \nAll courses are held in CET/Brussels Time. Please check the Dates & Locations section on our website for the exact start and end times, or send an email [to ](to margherita. mutto@celforpharma.com)[margherita. mutto@celforpharma.com](to margherita. mutto@celforpharma.com).  \nWelcome & Audience Expectations (~30 min)  \n KOL Essentials (~30 min)  \n The categories of KOLs and how their value-adding roles differ along the product lifecycle and depend on the critical success factors of your products  \nHow to Work Out a Strategic KOL Plan (~ 1  \nh 45 min)  \n From KOL list to KOL plan  \n From Medical/Brand Plan to selection criteria that will help you to identify and prioritise your KOLs  Identification and mapping of KOLs based on the Medical Plan’s needs  \n Understanding the structure and all elements of the mapping methodology  \n Tips & tricks for effective desk research, field research, and internal sources  \n Setting strategic and operational objectives for individual KOLs  \n Prerequisites for a good KOL plan template – Examples  \nLunch Brea","cbCaibuB9XewUfr6","https://ap.wps.com/l/cbCaibuB9XewUfr6","pdf",575902,"English","# Agenda\n## Welcome & Audience Expectations (~30 min)\n## KOL Essentials (~30 min)\n## How to Work Out a Strategic KOL Plan (~1 h 45 min)\n## Rising Stars & Digital Opinion Leaders (~30 min)\n## Engaging Internal Stakeholders (~1 h 30 min)\n## KOL Engagement (~45 min)\n## Measuring the Impact of KOL Engagement (~30 min)\n## Q&A and Wrap-Up (~30 min)","[{\"question\":\"What KOL-related topics does the course cover?\",\"answer\":\"The course explains different types of KOLs and how they add value at each product lifecycle stage. It also provides methods to plan, profile, identify, and prioritise KOLs required by products at each stage.\"},{\"question\":\"How does the course help participants engage KOLs effectively?\",\"answer\":\"It includes guidance on assessing KOL needs and using these insights to engage them effectively. It also addresses how to capture mutual benefits and build and maintain a long-term KOL network.\"},{\"question\":\"How is the impact of KOL engagement measured?\",\"answer\":\"The material provides examples of simple, actionable metrics to track KOL awareness, feedback, and behaviour change after engagement. It also includes practical tools for capturing clinical and strategic impact.\"}]","Strategic KOL Planning & Engagement - Course Overview - Dates & Locations | PDF",1790127276]