[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-244131-105":53,"doc-detail-244131-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","strategic-go-no-go-decision-making-the-ultimate-framework-for-winning-proposals","Strategic Go-No-Go Decision Making - The Ultimate Framework for Winning Proposals","","Strategic Go/No-Go decision-making framework for AEC marketing and BD teams to evaluate RFP opportunities with clarity and discipline. Addresses proposal burnout and resource dilution by replacing gut-driven submissions with a structured process that filters low-probability pursuits. Uses research-based insights and a decision matrix approach to align marketing, BD, and technical stakeholders around pursuit likelihood, fit, client relationships, capacity, risk, competition, and client decision behavior, improving win rates while protecting time.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/strategic-go-no-go-decision-making-the-ultimate-framework-for-winning-proposals/244131/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/strategic-go-no-go-decision-making-the-ultimate-framework-for-winning-proposals/244131.png","ImageObject",442,249,{"name":88,"@type":89},"Liam","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":25},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of a Go/No-Go process for AEC proposal teams?","Question",{"text":108,"@type":109},"It provides a clear, strategic way to evaluate each RFP so teams can focus time on worthwhile opportunities and avoid wasting effort on low-fit or unlikely wins.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which factors are used to determine whether an RFP is a “Go”?",{"text":113,"@type":109},"The guide groups factors into strategic pursuits (expertise fit, business alignment, client relationship), resource considerations (capacity), and lower-tier risk/market factors (risk mitigation, competition differentiation, understanding the client’s decision process).",{"name":115,"@type":106,"acceptedAnswer":116},"How does the Go/No-Go framework improve win rates and team focus?",{"text":117,"@type":109},"By filtering out low-probability pursuits, it frees marketing and BD teams to focus on high-value work, reduces proposal burnout, and increases chances of winning better-fit projects.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},244131,1791737128,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":25,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":20,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":47},8796095461564,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Strategic Go-No-Go Decision Making:  \nThe Ultimate Framework for Winning Proposals  \nCapacity & Capability  \nCan we deliver this project?  \n Client Relations  \nHow is our relationship with the client?  \n Competition  \nAre we competitive?  \n Cost & Profitability  \nCan we make money?  \nAll systems go!  \nSay no to losing bids.  \nSay yes to smarter decisions.  \nIn AEC marketing, time isn’t just money—it’s opportunity.  \nBut here’s the thing: Most proposal teams struggle with meeting deadlines, limited resources, and mounting pressure to win more work. This leads to many teams saying“yes” to every RFP, even when the odds and the fit aren’t in their favor.  \nThis is where a Go/No-Go process comes in. It’s about creating a clear, strategic way to evaluate each opportunity, so your team can focus on worthwhile proposals.  \nA well-defined Go/No-Go framework gives your team clarity, confidence, and the power to protect their time. And while over 63% of AEC marketers spend more than half of their time on proposals, only 25% feel they can meet 100% of their company’s submission goals, according to the State of Proposals inAEC Marketing report.  \nThat’s why it’s crucial to build strategy into your Go/No-Go process, to focus on the right opportunities, not just every opportunity.  \nThis guide breaks down a modern approach to Go/No-Go decision-making, built for the realities of today’s AEC marketing teams. In this guide, you’ll find practical tools, a simple framework, and tips to help your team align around smarter pursuit decisions.  \nLet’s dive in.  \nStrategic Go-No-Go Decision Making: The Ultimate Framework for Winning Proposals 2  \nUnderstanding the Go/No-Go Framework  \nNot every RFP is worth pursuing. That’s the  \nsimple truth behind a strong Go/No-Go process.  \nAccording to OpenAsset’s 2024 State of Proposals Report:  \n• 49% of AEC marketers say that at least half of their proposals are marked as “Go”  \n• 26% of firms pursue 75–89% of all proposals , suggesting limited selectivity  \n• Only 3.6% of respondents pursue 0–24% of the opportunities that come in  \n• 33% of proposals are submitted despite not fitting the firm’s ICP  \nIn other words, most firms are still chasing too many proposals that aren’t the right fit.  \n“If you have a Go/No-Go process, but you’re still pushing proposals through based on gut instinct, you don’t have a Go/No-Go. If almost every RFP your team receives ends up as a ‘Go,’ you don’t have a Go/No-Go. Focus on your strongest pursuits and put your resources there. You’ll see better results, and your win rates will skyrocket.”  \n—Rachelle Ray,  \nHead of AEC Marketing Innovation, OpenAsset  \nStrategic Go-No-Go Decision Making: The Ultimate Framework for Winning Proposals  \n3  \nInstead of jumping into every opportunity in your inbox, the Go/No-Go framework helps you slow down, evaluate strategically, and decide where your team’s time and energy will have the most impact.  \nWhen done well, this framework filters out low-probability pursuits and frees up your marketing and BD teams to focus on high-value work. As a result, you stop wasting time on proposals that don’t align with your firm’s goals—or worse, ones you were never likely to win in the first place.  \nHow Go/No-Gos Help AEC Marketers:  \n• Avoids proposal burnout  \n• Protects team resources  \n• Increases win rate by focusing on better-fit projects  \n• Encourages alignment between marketing, BD, and technical teams  \n“Submitting every RFP that comes through the door can actually dilute your RFP team’s resources and diminish your chances of winning. Instead, establish a Go/No-Go process—whether it’s a discussion or formal document—and decide on the strategic likelihood of winning.”  \n— Rachelle Ray,  \nHead of AEC Marketing Innovation, OpenAsset  \nStrategic Go-No-Go Decision Making: The Ultimate Framework for Winning Proposals 4  \nKey Decision Factors from the 2024 State of Proposals Reports  \nWhat actually drives a smart Go/No-Go decision?  \nWe interviewed over","cbCaidmusIMd8zwj","https://ap.wps.com/l/cbCaidmusIMd8zwj","pdf",2154304,"English","# Understanding the Go/No-Go Framework\n## How Go/No-Gos Help AEC Marketers\n# Key Decision Factors from the 2024 State of Proposals Reports\n# Building Your Go/No-Go Decision Matrix","[{\"question\":\"What is the purpose of a Go/No-Go process for AEC proposal teams?\",\"answer\":\"It provides a clear, strategic way to evaluate each RFP so teams can focus time on worthwhile opportunities and avoid wasting effort on low-fit or unlikely wins.\"},{\"question\":\"Which factors are used to determine whether an RFP is a “Go”?\",\"answer\":\"The guide groups factors into strategic pursuits (expertise fit, business alignment, client relationship), resource considerations (capacity), and lower-tier risk/market factors (risk mitigation, competition differentiation, understanding the client’s decision process).\"},{\"question\":\"How does the Go/No-Go framework improve win rates and team focus?\",\"answer\":\"By filtering out low-probability pursuits, it frees marketing and BD teams to focus on high-value work, reduces proposal burnout, and increases chances of winning better-fit projects.\"}]","Strategic Go-No-Go Decision Making - The Ultimate Framework for Winning Proposals | PDF",1789212413]