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Once your content is created and published, it’s time to get the word out! There are so many ways todo so – traditional media, social media, onsite promotion, and more. Use the tips and examples in this handbook to help plan and execute your promotion.  \nTABLE OF CONTENTS  \nMARKETING Social Media 4  \nTraditional Media 6  \nOther Tour Promotion Ideas 8  \nApproaching businesses in your community 10  \nSample Promotion Plan – Hometown Teams 12  \nSample Promotion Plan – Continued 14  \nSocial Media Plan Template 16  \nSample Press Release 18  \nCode of Conduct 20  \nSocial Media  \nIt’s time to get the word out and get people to use your content. One of the main ways you can market your finished project is through social media. Here are few tips to help you create effective social media posts.  \n1  \nPost insider information. Think ahead while you are creating your project. Take pictures and videos of the behind-the-scenes action  \nwhile creating your project. Use this content on social media to promote your finished product.  \n2  \nEmbrace the visual. Tweets, Facebook and LinkedIn posts with images get more engagement. Pinterest, Instagram, and Snapchat are based  \nentirely on images. Create a branded “featured image” to share with your post, but also create separate images for each of the main points in your content so they can be shared when you repeatedly post them to social media.  \n3  \nCustomize for the platform. When sharing content, utilize the customizable posting features on each social media platform – this  \nincludes the headline, image, and a description of the content you are sharing. The more optimized your post is for a particular platform, the more effective your promotion will be.  \n4  \nShare at the right time. For maximum engagement, the content you’re sharing needs to reach as many people as possible, so you have  \nto go where the crowd is – and when they are online and active. Keep in mind that different social media platforms may not have the same peak times.  \n4  \nMARKETING  \n5  \nPay attention to anniversaries and current events. Make a list of special days (like World Water Day) and anniversaries of historic events  \nso you can post related content on those days. Also watch the headlines for ways to link your content to what’s happening locally and nationally.  \n6  \nPost multiple times. Numerous studies suggest you will be more effective by promoting the same content multiple times on social  \nmedia. With multiple images and multiple headlines for your content, you can engage with your followers without them even knowing a link is to the same content you posted earlier. As social media users don’t see most of your social media posts on any given day anyway, consider posting multiple times to social media as a way to ensure your audience has a chance to see your content.  \n7  \nUse keywords in your posts. Don’t underestimate the power and effectiveness of social search. Sites like Facebook, Twitter, Pinterest  \nand other social networks have search features that operate just like search engines.  \n8  \nCapitalize on hashtags. We’ve all seen hashtags in social media (\\#Rio2016 or \\#TheVoice) . Hashtags are a way for you to categorize  \ncontent on social media platforms. If you search for a specific hashtag inside asocial media platform, you see every post that has used that hashtag. Hashtags are one of the best ways to organically expand your reach on social media. In order to expand your reach and get more impressions for your posts and tweets, start incorporating hashtags. Inserting random hashtags isn’t going tobe as effective as taking a strategic approach.  \n5  \nTraditional Media  \nWhen done well, traditional media can reach a wide audience – whether on TV or through other news sources like newspapers. Consider sending press releases to daily and weekly newspapers, radio and television stations, community and ass","cbCaipd3bWIdZknJ","https://ap.wps.com/l/cbCaipd3bWIdZknJ","pdf",247537,22,"English","# Marketing Social Media\n## Post insider information\n## Embrace the visual\n## Customize for the platform\n## Share at the right time\n## Pay attention to anniversaries and current events\n## Post multiple times\n## Use keywords in your posts\n## Capitalize on hashtags\n# Traditional Media\n## Pitch a compelling story\n## Provide a human connection\n## Pitch to the right person\n## Get to the point\n## Be prepared\n## Be accurate\n## Time your pitch appropriately\n## Practice","[{\"question\":\"How can social media help market a finished project?\",\"answer\":\"Social media spreads awareness and encourages people to use the published content. 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