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The agency will also monitor and report media coverage, provide access to a media database, and deliver defined outputs with key deadlines including a Media Engagement Plan within two weeks after contract signing.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/letters/","Letters",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/stichting-idh-terms-of-reference-media-agency/281571/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/stichting-idh-terms-of-reference-media-agency/281571.png","ImageObject",442,249,{"name":42,"@type":43},"Finn","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-19","2026-09-16",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",13,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the main objective of Stichting IDH’s media agency assignment?","Question",{"text":63,"@type":64},"To strengthen IDH’s media presence and public relations efforts by securing media coverage, maintaining positive relationships with media outlets, and providing strategic advice on media opportunities and trends.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What tasks are included in the scope of work?",{"text":68,"@type":64},"Media outreach and public relations services, content development (press releases, op-eds, blogs, articles, and pitches), and media monitoring and reporting, including regular analysis of appearances and coverage.",{"name":70,"@type":61,"acceptedAnswer":71},"What deliverables and deadlines are specified in the ToR?",{"text":72,"@type":64},"A Media Engagement Plan within 2 weeks after contract signing, ongoing media relations & PR support by 31.12.2025, monthly media coverage reports, and ad-hoc external press office support as required.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},281571,1790295504,{"code":4,"msg":82,"data":83},"success",[84,89,94,99,104,109,114,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":86,"show_sort_weight":87,"slug":88},11,"Presentations",90,"presentations",{"id":90,"doc_module":22,"doc_module_name":25,"category_name":91,"show_sort_weight":92,"slug":93},12,"Resumes",80,"resumes",{"id":95,"doc_module":22,"doc_module_name":25,"category_name":96,"show_sort_weight":97,"slug":98},14,"Invoices",70,"invoices",{"id":100,"doc_module":22,"doc_module_name":25,"category_name":101,"show_sort_weight":102,"slug":103},15,"Posters",60,"posters",{"id":105,"doc_module":22,"doc_module_name":25,"category_name":106,"show_sort_weight":107,"slug":108},16,"Social Media",50,"social-media",{"id":110,"doc_module":22,"doc_module_name":25,"category_name":111,"show_sort_weight":112,"slug":113},17,"Forms",40,"forms",{"id":115,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":116,"slug":117},18,30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":115,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":136,"language":137,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":12,"update_tm":141,"read_time":30},34359740700684,"https://ap-avatar.wpscdn.com/avatar/1f400023980c374ae676?_k=1777273430885731487","19 February 2025  \nTerms of Reference  \nStichting IDH  \n[Media agency]  \n1. Introduction  \nStichting IDH (“IDH”) accelerates and up-scales sustainable trade by building impact-oriented coalitions of front running companies, civil society, governments, knowledge institutions and other stakeholders in several commodity sectors. We convene the interests, strengths and knowledge of public and private partners in sustainability commodity programs that aim to mainstream international and domestic commodity markets. We jointly formulate strategic intervention plans with public and private partners, and we co-invest with partners in activities that generate public goods.  \nOn basis of these Terms of Reference (“ToR”) , IDH aims to select a service provider to implement IDH’s media strategy, proactively build relationships with journalists and secure the most impactful coverage.  \n2. Background  \nIDH (°2008) is a globally operating foundation that brings together public and private stakeholders to make global agricultural markets more sustainable and more inclusive. Together with our partners, we develop solutions to critical challenges in global value chains, such as climate change, unfair working conditions and wages, unequal value distribution, and gender inequality. Our skilled employee base consists of 350+ conveners and experts, working in 20 countries with 1000+ partners. IDH’s work is made possible because of the funding and trust of public and private donors, among which the Governments of Netherlands and Switzerland.  \nOn basis of this Terms of Reference, IDH is seeking a public relations agency (“Agency”) to enhance its media presence and public relations efforts. The Agency will play a critical role in securing media appearances, maintaining positive media relations, and ensuring IDH’s messaging aligns with its mission of promoting sustainable trade. The Agency will also provide strategic advice on media opportunities and help IDH engage effectively with key stakeholders through various media channels.  \nThe assignment we ask of the Agency are communication strategy related. For this work we expect high quality based on a thorough understanding of IDH’s values, mission, and style guidelines.  \n3. Assignment  \nObjectives  \nThe overall objective of this assignment is to:  \n• Strengthen IDH’s media presence and public relations efforts.  \n• Secure media coverage and maintain positive relationships with media outlets.  \n• Provide strategic advice on media opportunities and trends.  \n• Develop and distribute high-quality content to promote IDH and our work.  \nScope of Work  \nThe selected Agency will be responsible for the following tasks:  \n1. Media Outreach and Public Relation Services:  \no Initiate and maintain contact with media outlets, reporters, and journalists.  \no Secure media appearances and maintain positive media relations.  \no Develop media briefs and pitches for newspapers, magazines, and online platforms.  \no Advise on topical media areas, reactive or proactive press opportunities, and further engagement strategies.  \n2. Content Development:  \no Write and distribute press releases as needed.  \no Draft op-eds, blogs, and articles for publication in relevant media outlets.  \no Develop pitches for newspapers, magazines, and online platforms.  \n3. Media Monitoring and Reporting:  \no Analyse and report on media appearances and coverage on a regular basis.  \no Share media coverage reports with IDH’s communications team.  \no Provide access to a media database for competitive analysis and journalist details.  \nDeliverables  \nThe deliverables of this assignment will be:  \n\n| Deliverables of assignment | Deadline |\n| --- | --- |\n| Media Engagement Plan (including plan of action, KPIs for success and detailed timeline for press activities) | 2 weeks after contract signing |\n| Ongoing media relations & PR support | 31.12.2025 |\n| Monthly Media Coverage Reports | Monthly |\n| Ad-hoc external press office support | Ad-hoc |\n\n4. S","cbCaie6ND4AUmjxU","https://ap.wps.com/l/cbCaie6ND4AUmjxU","pdf",309785,8,"English","# 1. Introduction\n# 2. Background\n# 3. Assignment\n## Objectives\n## Scope of Work\n## Deliverables\n# 4. Selection Procedure\n# 5. Proposal requirements","[{\"question\":\"What is the main objective of Stichting IDH’s media agency assignment?\",\"answer\":\"To strengthen IDH’s media presence and public relations efforts by securing media coverage, maintaining positive relationships with media outlets, and providing strategic advice on media opportunities and trends.\"},{\"question\":\"What tasks are included in the scope of work?\",\"answer\":\"Media outreach and public relations services, content development (press releases, op-eds, blogs, articles, and pitches), and media monitoring and reporting, including regular analysis of appearances and coverage.\"},{\"question\":\"What deliverables and deadlines are specified in the ToR?\",\"answer\":\"A Media Engagement Plan within 2 weeks after contract signing, ongoing media relations \\u0026 PR support by 31.12.2025, monthly media coverage reports, and ad-hoc external press office support as required.\"}]","Stichting IDH - Terms of Reference - Media Agency | PDF",1789566789]