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It explains how entrepreneurship organizations and funding sources—from personal capital and loans to crowdfunding, bank lending, angel investors, and venture capital—support growth. The guide introduces the Business Model Canvas and Lean Canvas, then defines a pitch in marketing. A case study of Melanie Perkins shows how reframing problem-first storytelling can win early investment and drive large-scale adoption.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/steps-for-success/353654/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/steps-for-success/353654.png","ImageObject",442,249,{"name":88,"@type":89},"River Wang","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What are business angels and how do they invest?","Question",{"text":109,"@type":110},"Business angels are private individuals with high net-worth and business experience. They directly invest in new and growing businesses.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does the Business Model Canvas help an entrepreneur?",{"text":114,"@type":110},"It visualizes the main building blocks for starting a business, including customers, routes to market, value proposition, and finance. It also references Lean Canvas as a short, one-page business plan approach.",{"name":116,"@type":107,"acceptedAnswer":117},"What is a pitch in marketing and why does storytelling matter?",{"text":118,"@type":110},"A pitch is a proposal sent to prospective clients to persuade them to try products or services, and it can also be used to present to investors. The guide emphasizes leading with a relatable problem so the audience understands the solution.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},353654,1791729407,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":101,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":76},1099514067438,"https://ap-avatar.wpscdn.com/avatar/100002539ee87300030?x-image-process=image/resize,m_fixed,w_180,h_180&k=1780474512215547542","# STEPSFORSUCCESS\n\nCONTENTS TABLE  \n1.Business incubators,accelerator and business angel  \n2.Organization supporting entrepreneurship  \n3.The Business Model Canvas  \n4.The best way to get capital to grow your business  \n5.What is a pitch  \n6.Successful stories  \nPage¹  \nBUSINESS ANGEL  \n·Private Individual  \n·High net-worth and business experience  \n·Directly invests in new and growing businesses  \n# BUSINESS INCUBATORS\n\n·Organization  \n·Helps startup companies and entrepreneurs  \n·Providing fullscale range of services  \n# BUSINESS ACCELERATOR\n\n·Program  \n·Support Early-stage and Start-up businesses  \n·Investments,short-term mentoring and training  \n1.Antler2.HighTechXL  \n3.Entrepreneur First4.Ufounders  \n5.Lanzadera Accelerator  \nEntrepreneurs'Organization  \n·Forum for sharing your challenges  \n·Help from a personal mentor  \n·Access to large networking events  \nFoundersCard  \n·Exclusive discounts on hotels  \n·Discounts on travels  \n·Business and lifestyle products and services  \nYouth Entrepreneur Council  \n·Invatation-only organization for 40 and under  \n·Support through forums  \n·Discounts on products and services  \n# Youth President's Organization\n\n·Global educational and networking opportunities  \n·Members exclusively 45 and under  \nVistage  \n·CEO and executive coaching  \n·Leadership development and mentoring  \nOrganization supporting entrepreneurship  \n# BUSINESS MODEL CANVAS\n\nBusiness toolused to visualise allthe buildingblocks whenyou want to start a business,including customers,route to market,valueproposition and finance.You could also try the  \nLean Canvas,a 20min,1-page business plan templatethat helps you pullapart your idea.  \nThe funding source to start with is yourself.  \nLoans from friends and family.  \nI Credit cards.  \nCrowdfunding sites.  \nBank loans.  \nAngel investors.  \nVenture capital.  \nThe best way to get capital to grow your business  \n# PITCH IN MARKETING\n\nA proposal sent to a prospective client meant topersuade them to try a brand's products or services.This can also describe the presentationgiven to potential investors.  \n# SUCCESSFUL STORIES\n\nIn 2007,Melanie Perkins was working a part-time jobwhile studying in Perth,Australia,teaching students  \nhow to use desktop design software.The software was expensive,complex,and required a semester's worth of instruction to learn howto use,prompting Perkins to ask,\"Is there a way this could besimpler and less expensive?”  \n-------~  \nPerkins's goal to create an affordable,simple,online design tool was originally turned downby over 100 investors—it wasn't until three yearsinto her pitching process that Canva receivedits first investment.  \nPerkins credits this investment to a shift in her pitching strategy:She began leading with the relatable problem Canva aims to solve.  \n“A lot of people can relate to going into  \nsomething like Photoshop and being completelyoverwhelmed,\"Perkins said in an interview for Inc.\"It's important to tell the story,because if youraudience doesn't understand the problem,they won't understand the solution.\"  \nToday,60 million customers use Canva to createdesigns across 190 countries.  \nPerkins's story reflects the importance ofeffectively communicating the value of abusiness idea,as well as the tenacity andresilience required for entrepreneurial success.","cbCaimpmFcMVBUdS","https://ap.wps.com/l/cbCaimpmFcMVBUdS","pdf",612693,"English","# Contents\n## Business incubators, accelerator and business angel\n## Organization supporting entrepreneurship\n## The Business Model Canvas\n## The best way to get capital to grow your business\n## What is a pitch\n## Successful stories","[{\"question\":\"What are business angels and how do they invest?\",\"answer\":\"Business angels are private individuals with high net-worth and business experience. They directly invest in new and growing businesses.\"},{\"question\":\"How does the Business Model Canvas help an entrepreneur?\",\"answer\":\"It visualizes the main building blocks for starting a business, including customers, routes to market, value proposition, and finance. It also references Lean Canvas as a short, one-page business plan approach.\"},{\"question\":\"What is a pitch in marketing and why does storytelling matter?\",\"answer\":\"A pitch is a proposal sent to prospective clients to persuade them to try products or services, and it can also be used to present to investors. The guide emphasizes leading with a relatable problem so the audience understands the solution.\"}]","Steps for Success | PDF",1790106576]