[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-194549-105":53,"doc-detail-194549-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","state-of-prospecting-2023-whitepaper","State of Prospecting 2023 Whitepaper","","The \"State of Prospecting 2023\" whitepaper provides a comprehensive analysis of modern B2B marketing and sales strategies. It contrasts traditional outbound marketing with contemporary email prospecting, highlighting the shift towards highly targeted audiences, personalized messaging, and a customer-centric approach. Traditional methods are characterized by broad, one-size-fits-all messaging that can disrupt the user experience and offer limited engagement tracking. In contrast, email prospecting emphasizes direct communication within inboxes where professionals prefer to be contacted, fostering two-way conversations and providing unparalleled analytics for ROI tracking. The whitepaper also addresses the current economic climate, noting that 23% of B2B companies plan budget cuts within the next year, with 88% of those citing recessionary fears as the primary driver. This economic uncertainty underscores the need for efficient and measurable marketing strategies like targeted email prospecting. The document aims to equip businesses with insights to navigate these challenges and optimize their outreach efforts for greater effectiveness and measurable results, emphasizing the benefits of focused campaigns over mass dissemination.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/state-of-prospecting-2023-whitepaper/194549/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/state-of-prospecting-2023-whitepaper/194549.png","ImageObject",442,249,{"name":88,"@type":89},"Aria","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-05","2026-09-03",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What are the key differences between old outbound marketing and new email prospecting?","Question",{"text":108,"@type":109},"Old outbound marketing pushes messages to a general audience, is one-size-fits-all, and offers limited tracking. New email prospecting focuses on highly targeted audiences, personalized messaging, and provides robust analytics for ROI tracking.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Why are B2B companies considering budget cuts in the next 12 months?",{"text":113,"@type":109},"Almost a quarter of B2B companies plan budget cuts, with 88% of those citing anticipation of a UK recession as the reason.",{"name":115,"@type":106,"acceptedAnswer":116},"What is the central focus of new email prospecting compared to outbound marketing?",{"text":117,"@type":109},"New email prospecting places the benefits, solutions, and one-on-one relationships at the center, shifting from a brand-centric approach to a customer-centric one.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},194549,1788440196,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":125,"read_time":15},2336464648322,"https://ap-avatar.wpscdn.com/avatar/2200025388227c56fec?_k=1778556882303663488","| \u003Cbr>Old outbound marketing | \u003Cbr>New email prospecting |\n| --- | --- |\n| Pushes messaging to a general, wider audience | Highly targeted audiences built exclusively of ideal customers |\n| Puts your brand at the centre | Puts the benefits, solutions, and one-on-one relationship at the centre |\n| Messaging is one size fits all | Audience segmentation and template personalisation allows highly specific messaging |\n| Disrupts the user experience | Direct to inbox, where professionals want tobe contacted |\n| One-way interaction | It’s an email! It’s built for a two-way chat |\n| Harder to track customer engagement | Unrivalled analytics and ROI tracking |\n\n| \u003Cbr>Almost a quarter (23%) of B2B companies plan to make budget cuts over the next 12\u003Cbr>months, and a further 20% are\u003Cbr>considering it | Of those making cuts, 88% say this is in anticipation of the UK heading into a recession\u003Cbr>|\n| --- | --- |","cbCaidVS3z2Wrgku","https://ap.wps.com/l/cbCaidVS3z2Wrgku","pdf",5902800,33,"English","# Old outbound marketing\n# New email prospecting","[{\"question\":\"What are the key differences between old outbound marketing and new email prospecting?\",\"answer\":\"Old outbound marketing pushes messages to a general audience, is one-size-fits-all, and offers limited tracking. New email prospecting focuses on highly targeted audiences, personalized messaging, and provides robust analytics for ROI tracking.\"},{\"question\":\"Why are B2B companies considering budget cuts in the next 12 months?\",\"answer\":\"Almost a quarter of B2B companies plan budget cuts, with 88% of those citing anticipation of a UK recession as the reason.\"},{\"question\":\"What is the central focus of new email prospecting compared to outbound marketing?\",\"answer\":\"New email prospecting places the benefits, solutions, and one-on-one relationships at the center, shifting from a brand-centric approach to a customer-centric one.\"}]","State of Prospecting 2023 Whitepaper | PDF"]