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The study uses screening questions to identify whether participants drink coffee and have purchased Starbucks before, then measures satisfaction with price, speed of service, customer service, menu variety, and item quality on defined numerical scales. It also examines buying habits, spending patterns, brand trust and recommendations, preferences for at-home coffee, and convenience of location, alongside respondent demographics drawn from categorical options.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/starbucks-survey-analysis-of-coffee-drinkers-group-assignment-2/255223/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/starbucks-survey-analysis-of-coffee-drinkers-group-assignment-2/255223.png","ImageObject",442,249,{"name":88,"@type":89},"Riley West","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-11-03","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":40},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the main problem the survey aims to address?","Question",{"text":108,"@type":109},"The survey focuses on identifying which Starbucks services or products can be improved to better achieve customer satisfaction and retention.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the research define and measure customer satisfaction?",{"text":113,"@type":109},"Satisfaction is measured for price, speed of service, customer service, menu variety, and menu item quality using scales (price, speed, and menu variety with a 1–7 direction; other aspects with a 1–7 or related scale as specified).",{"name":115,"@type":106,"acceptedAnswer":116},"What screening and demographic information does the survey collect?",{"text":117,"@type":109},"Screening questions ask whether respondents drink coffee and whether they have purchased Starbucks before, allowing skipped follow-up questions. 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We are WWU students in the College of Business & Economics currently enrolled in a Marketing Research course. You were chosen to take t","cbCaigYoKu24BFiF","https://ap.wps.com/l/cbCaigYoKu24BFiF","pdf",1999873,24,"English","# Problem Definition\n## Research Objectives\n# Cover Letter\n# Survey Questions & Codebook\n## Screening Questions\n## Transition Questions\n# Survey Results\n## Analysis\n# Index","[{\"question\":\"What is the main problem the survey aims to address?\",\"answer\":\"The survey focuses on identifying which Starbucks services or products can be improved to better achieve customer satisfaction and retention.\"},{\"question\":\"How does the research define and measure customer satisfaction?\",\"answer\":\"Satisfaction is measured for price, speed of service, customer service, menu variety, and menu item quality using scales (price, speed, and menu variety with a 1–7 direction; other aspects with a 1–7 or related scale as specified).\"},{\"question\":\"What screening and demographic information does the survey collect?\",\"answer\":\"Screening questions ask whether respondents drink coffee and whether they have purchased Starbucks before, allowing skipped follow-up questions. Demographics collected include age, marital status, educational level, and employment status using nominal multi-categorical options.\"}]","Starbucks Survey Analysis of Coffee Drinkers - Group Assignment 2 | PDF",1789287331,8]