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Analysis covers quantitative views, reach, engagement, content mix, and audience demographics, highlighting strong discovery and event-driven performance, especially around Fourth of July. The report identifies gaps in external link taps, low commenting, and underperformance of Reels, then proposes targeted actions to improve calls to action, interaction, follower conversion, and content calendar optimization, supported by recommended offline tactics.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":41,"@type":70,"position":76},"https://docshare.wps.com/template/letters/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/staff-report-june-marketing-report-city-of-sutter-creek-social-media-performance-analysis/253668/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/staff-report-june-marketing-report-city-of-sutter-creek-social-media-performance-analysis/253668.png","ImageObject",442,249,{"name":88,"@type":89},"Asher","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-17","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What platforms and reporting period does the marketing report cover?","Question",{"text":109,"@type":110},"The report covers Instagram and Facebook for the period of June 2025.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What does the report identify as the main Instagram performance drivers and gaps?",{"text":114,"@type":110},"Instagram shows strong discovery with an even split between follower and non-follower views, driven by hashtags, Explore, and shares. Engagement remains concentrated among followers, with very limited external link taps and few comments.",{"name":116,"@type":107,"acceptedAnswer":117},"What improvement actions are recommended in the report?",{"text":118,"@type":110},"Recommendations include strengthening external CTAs, encouraging commenting through questions and polls, expanding short-form Reels for discoverability, converting non-followers using “Follow for more” language, and optimizing the content calendar. It also suggests offline strategies via local partnerships to boost outreach.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},253668,1790565097,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":40,"category_name":41,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":47,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":73},687197207639,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","STAFF REPORT  \nTO: THE HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL  \nMEETING DATE: JULY 21, 2025  \nFROM: CHRISTIAN CARDONA, TAYLORED MARKETING  \nSUBJECT: JUNE MARKETING REPORT  \nBACKGROUND:  \nCity of Sutter Creek: Social Media Performance Analysis  \nReporting Period: June 2025  \nPlatforms Analyzed: Instagram & Facebook  \nQuantitative Analysis  \nInstagram Overview  \n● Total Views: 10, 100 (significant increase from the previous 30 days)  \n○ Source of Views:  \n■ 49. 1% from existing followers (approximately 4,959 views)  \n■ 50.9% from non-followers (approximately 5, 141 views)  \n○ This suggests balanced reach and content that appeals beyond the current follower base.  \n● Accounts Reached: 2,341 unique accounts  \n○ Indicates strong visibility and discoverability through hashtags, location tags, and shares.  \n● Profile Visits: 88  \n○ A healthy indicator of interest in learning more about the city and its offerings.  \n● External Link Taps: 2  \n○ Reflects very limited traffic being driven from Instagram to external resources (such as websites or event pages) .  \n● Content Output: 67 content pieces shared across all formats (Posts, Stories, Reels)  \n○ Demonstrates active content creation and consistency.  \n● Content Type Breakdown (by Views):  \n○ Posts: 79. 1% of total views (approx. 7,979 views)  \n18 Main St., Sutter Creek, CA 95685 • Telephone: (209)267-5647 • Fax: (209)267-1655 • TTY: 71 1 The City of Sutter Creek is an equal opportunity service provider and employer  \n2  [Type text]  \n○ Stories: ~ 15%(approx. 1,515 views)  \n○ Reels: ~ 6%(approx. 606 views)  \n○ Posts remain the dominant format, but increasing Reel usage could expand reach further.  \n● Engagement Overview:  \n○ Total Interactions: 264  \n■ 88.2% from followers (approx. 233 interactions)  \n■ 11. 8% from non-followers (approx. 31 interactions)  \n○ Accounts Engaged: 102  \n○ Engagement Breakdown:  \n■ Likes: 152  \n■ Comments: 4  \n■ Saves: 3  \n■ Shares: 32  \n○ Overall interaction rate shows strong support from existing community, but room to grow in encouraging comments and saves.  \n● Top Performing Content (for Views and Interactions):  \n○ Photo of the Sutter Creek Sign advertising the 4th of July Pool Party  \n○ Upcoming Events Post for July  \n○ 4th of July Advertisement Reel  \n● Audience Demographics:  \n○ Gender:  \n■ 83. 1% Women  \n■ 16.9% Men  \n○ Top Age Ranges:  \n■ 35–44 (Primary demographic)  \n■ 45–54 (Secondary)  \n■ 25–34 (Tertiary)  \n■ 55–64 (Emerging group)  \n○ Top Cities:  \n■ Sutter Creek  \n■ Jackson  \n■ Pine Grove  \n■ Pioneer  \n○ The data confirms the platform's appeal to local women in mid-life age groups.  \n● Followers:  \n○ Total: 365 followers (↑12% from the previous month)  \n○ Gained 40 new followers this month  \n○ Steady follower growth tied to increased engagement and seasonal event promotion  \nFacebook Overview  \n● Total Views: 12,783  \n● Engagements: 556 (likes, comments, shares, reactions)  \n● New Followers: 12  \n● Audience Insight: Primary demographic is 65+ years old, indicating this platform continues to serve the older, more established local audience.  \nQualitative Analysis  \nThe City of Sutter Creek's social media presence showed clear and consistent growth in engagement and discovery during this reporting period. Event-centric content, particularly around Fourth of July celebrations, performed exceptionally well across platforms.  \nInstagram shows promising traction, with an even split between follower and non-follower views, indicating that recent content is being discovered organically—through hashtags, the Explore page, or shares by users. However, engagement remains concentrated within the follower base, meaning there is room to encourage interaction and conversion from new viewers.  \nPosts performed best in terms of views, and Reels—while lowest performing—have high potential for discoverability. A continued emphasis on event promotions, engaging visuals, and leveraging seasonal content will drive further visibility.  \nFacebook remains a ","cbCaijhkZBCPlAo8","https://ap.wps.com/l/cbCaijhkZBCPlAo8","pdf",221507,"English","# Staff Report\n## June Marketing Report\n## Background: City of Sutter Creek Social Media Performance Analysis\n## Quantitative Analysis\n### Instagram Overview\n### Facebook Overview\n## Qualitative Analysis\n## Areas for Improvement\n## Tactics Beyond Social Media","[{\"question\":\"What platforms and reporting period does the marketing report cover?\",\"answer\":\"The report covers Instagram and Facebook for the period of June 2025.\"},{\"question\":\"What does the report identify as the main Instagram performance drivers and gaps?\",\"answer\":\"Instagram shows strong discovery with an even split between follower and non-follower views, driven by hashtags, Explore, and shares. Engagement remains concentrated among followers, with very limited external link taps and few comments.\"},{\"question\":\"What improvement actions are recommended in the report?\",\"answer\":\"Recommendations include strengthening external CTAs, encouraging commenting through questions and polls, expanding short-form Reels for discoverability, converting non-followers using “Follow for more” language, and optimizing the content calendar. It also suggests offline strategies via local partnerships to boost outreach.\"}]","STAFF REPORT - June Marketing Report - City of Sutter Creek Social Media Performance Analysis | PDF",1789268634]