[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-259006-105":53,"doc-detail-259006-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","sr-digital-marketing-specialist-job-summary-essential-functions-and-qualifications","Sr. Digital Marketing Specialist - Job Summary, Essential Functions and Qualifications","","Sr. Digital Marketing Specialist role under the Digital Marketing Manager within Marketing, emphasizing ownership of email creation and implementation, website updates, paid search, and social media focusing. Key responsibilities include paid search execution with AdWords and Facebook, email marketing strategy with HTML/CSS, A/B testing, metric analysis, and compliance with CAN-SPAM plus data privacy knowledge (GDPR/CCPA). Social media duties cover content, community growth, trend evangelism, and performance tracking, while website work requires CMS experience such as WordPress and supporting front-end skills. Qualifications specify years of paid search, email/ESP, analytics, Google certifications, and teamwork and critical thinking strengths.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/sr-digital-marketing-specialist-job-summary-essential-functions-and-qualifications/259006/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/sr-digital-marketing-specialist-job-summary-essential-functions-and-qualifications/259006.png","ImageObject",442,249,{"name":88,"@type":89},"wps_ap_test_251126_0180","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-11-04","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":45},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What are the primary responsibilities of the Sr. Digital Marketing Specialist?","Question",{"text":108,"@type":109},"Ownership spans email creation and implementation, website updates, paid search, and social media focusing. The role also includes planning, content support, and ongoing performance measurement across channels.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which skills are required for paid search and email marketing?",{"text":113,"@type":109},"Paid search requires 2–4 years with AdWords and Facebook and preferably Google AdWords certification. Email marketing requires strong HTML/CSS knowledge, experience with email service providers, responsive template development, and regular A/B testing and compliance awareness.",{"name":115,"@type":106,"acceptedAnswer":116},"What qualifications and certifications are listed as job requirements?",{"text":117,"@type":109},"Requirements include WordPress (2–4 years), Google Analytics experience (2–4 years), Google Search certifications, and a Bachelor’s degree in Marketing or equivalent experience. Additional required traits include critical thinking, attention to detail, and effective teamwork.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},259006,1789328603,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":45,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":125,"read_time":9,"preview_page_count":4},8796095027276,"https://avatar.qwps.com/avatar/d3BzX2FwX3Rlc3RfMjUxMTI2XzAxODA=","Reports to: Digital Marketing Manager Department: Marketing  \nClassification: Exempt Last Updated: 5/ 7/2021  \nJob Summary:  \nThe Sr. Digital Marketing Specialist is an exciting opportunity for a Digital Marketer to work with a growing company that already has a strong digital marketing team with experience and success. This role will be responsible for taking ownership [of](of www.frogproducts.com)[ ](of www.frogproducts.com)[www.frogproducts.com](of www.frogproducts.com), Email creation and implementation, website updates, paid search, and social focusing media. This is a great position for someone who likes new challenges, fast pace, and not just isolating on one area of digital marketing.  \nEssential Functions:  \nPaid Search (30%)  \n• 2 years’ experience with AdWords and Facebook paid search  \n• Google AdWords certification a plus  \nEmail Marketing-Strategy and Implementation (30%)  \n• Strong HTML knowledge, CSS, and even light programming  \n• Photoshop ability to take a PSD and convert it into an email template.  \n• Strong hands-on experience with email service providers (i. e. Salesforce, ExactTarget, Mail Chimp, etc. )  \n• Consistently conduct A/B tests to maximize campaign effectiveness  \n• Measure, monitor, report and analyze metrics to drive campaign performance  \n• Solid understanding of CAN-SPAM Act guideline to ensure compliance  \n• Knowledge of GDRP and CCPA for email and data collection.  \nSocial Media Strategy (20%)  \n• Manage social media properties.  \n• Help plan and develop strategies to increase engagement and conversion  \n• Develop content and manage compelling photos and creative assets that engage the current audience and earn new fans and followers.  \n• Stay current on social media trends, best practices, and emerging technology to evangelize these concepts across the company and to improve the strategy where appropriate  \n• Track, report and analyze social campaigns against business goals, objectives, and key performance indicators.  \nWebsite (20%)  \n• Experience with WordPress or other CMS  \n• Strong HTML, CSS, some scripting, or programming knowledge  \nJob Qualifications:  \nRequired skills  \n• HTML and CSS Knowledge (2-4 years)  \n• 2-4 years of Paid Search experience (AdWords and Facebook)  \n• Email Service Provider (Salesforce, Mailchimp, or similar) (2-4 years)  \n• WordPress (2-4 years)  \n• Bachelor’s degree Marketing or equivalent experience  \n• 2-4 years of email experience  \no Creating HTML emails  \no Developing responsive templates in ESP tools  \no Tagging and tracking results  \n• 2-4 years of experience with Google Analytics  \n• Google Search certifications  \n• Critical thinker  \n• Detail oriented  \n• Works well in team environment  \n• Self-motivated, success driven individual with a proven track record  \nDesired Skills  \n• 2-4 years of social media experience  \no Creating and scheduling campaigns and posts  \no Developing followers  \no Budgeting paid social  \n• 2-3 years of experience with Social scheduling tools, preferably Hootsuite  \n• Salesforce experience","cbCaiaSPK8cUAqt9","https://ap.wps.com/l/cbCaiaSPK8cUAqt9","pdf",186945,"English","# Job Summary\n## Essential Functions\n## Job Qualifications","[{\"question\":\"What are the primary responsibilities of the Sr. Digital Marketing Specialist?\",\"answer\":\"Ownership spans email creation and implementation, website updates, paid search, and social media focusing. The role also includes planning, content support, and ongoing performance measurement across channels.\"},{\"question\":\"Which skills are required for paid search and email marketing?\",\"answer\":\"Paid search requires 2–4 years with AdWords and Facebook and preferably Google AdWords certification. Email marketing requires strong HTML/CSS knowledge, experience with email service providers, responsive template development, and regular A/B testing and compliance awareness.\"},{\"question\":\"What qualifications and certifications are listed as job requirements?\",\"answer\":\"Requirements include WordPress (2–4 years), Google Analytics experience (2–4 years), Google Search certifications, and a Bachelor’s degree in Marketing or equivalent experience. Additional required traits include critical thinking, attention to detail, and effective teamwork.\"}]","Sr. Digital Marketing Specialist - Job Summary, Essential Functions and Qualifications | PDF"]