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The study frames merchandising within marketing promotion mechanisms and sets research questions, hypotheses, and a formal research model. It applies a methodological approach including participant sampling and survey design, then discusses statistical results, evaluates hypotheses outcomes, and derives managerial implications, limitations, and directions for future research.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/sport-team-merchandising-the-sport-performance-impact-on-the-purchase-intention/564710/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/sport-team-merchandising-the-sport-performance-impact-on-the-purchase-intention/564710.png","ImageObject",442,249,{"name":88,"@type":89},"lugxt","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-10-12",true,{"@type":98,"interactionType":99,"userInteractionCount":76},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the main topic of the research?","Question",{"text":108,"@type":109},"The research analyzes how sport team merchandising affects consumers’ purchase intention and how sport performance may influence that intention.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which key concepts are used to frame merchandising?",{"text":113,"@type":109},"Merchandising is defined in relation to marketing promotion, including coordinated promotional activities aimed at communicating value and brand to the target market.",{"name":115,"@type":106,"acceptedAnswer":116},"What does the methodology and analysis section include?",{"text":117,"@type":109},"The study outlines research questions, hypotheses, and a research model, then describes participant sampling and survey composition, followed by statistical analysis and discussion of hypothesis results.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},564710,1792304179,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":76,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},3985747862600,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Master’s degree in Marketing Department of Business and Management Retail and Service Experience Marketing  \nSport team merchandising: the sport performance impact on the purchase intention  \nProf. Stefano Franco Prof. Deniz Lefkeli  \nSUPERVISOR CO-SUPERVISOR  \nFrancesco Maria Negro  \nId. N. 752591  \nCANDIDATE  \nAcademic year 2022/2023  \nSUMMARY  \nCHAPTER I-Merchandising in the sports industry.............................................................................................. 3  \n1.1 Birth of Merchandising: Origins and Applications of the Phenomenon ......................................................... 3  \n1.2 Application and contribution of merchandising to the sports industry........................................................... 9  \n1.3 Case studies on sports merchandising............................................................................................................... 15  \n1.3.1 Case study: Sport club merchandising ............................................................................................................................. 15  \n1.3.2 Case study: Athlete merchandising .................................................................................................................................. 18  \n1.3.3 Case study: Fan Token as merchandising tool ................................................................................................................. 21  \n1.4 Introduction to research objective..................................................................................................................... 23  \nCHAPTER II – Literature review ........................................................................................................................... 24  \n2.1 Purchase intention of sport merchandising ...................................................................................................... 24  \n2.2 Sports results effects on sport merchandising purchase intention ................................................................. 29  \nCHAPTER III – Statistical analysis and research contribution........................................................................... 32  \n3.1 Research question and hypotheses .................................................................................................................... 32  \n3.2 Research model ................................................................................................................................................... 33  \n3.3 Methodological approach ................................................................................................................................... 33  \n3.3.1 Methodology and study .................................................................................................................................................... 33  \n3.3.2 Participants and sampling procedure................................................................................................................................ 34  \n3.3.3 Data collection and survey composition .......................................................................................................................... 36  \n3.4 Results discussion ................................................................................................................................................ 38  \n3.4.1 Data Analysis ................................................................................................................................................................... 38  \n3.4.2 Hypotheses results ............................................................................................................................................................ 38  \n3.5 Managerial implications ..................................................................................................................................... 42  \n3.6 Limits and future research................................","cbCaicJnfkqCVhSr","https://ap.wps.com/l/cbCaicJnfkqCVhSr","pdf",4696628,58,"English","# Summary\n## Chapter I - Merchandising in the sports industry\n### 1.1 Birth of Merchandising: Origins and Applications of the Phenomenon\n### 1.2 Application and contribution of merchandising to the sports industry\n### 1.3 Case studies on sports merchandising\n### 1.4 Introduction to research objective\n## Chapter II - Literature review\n### 2.1 Purchase intention of sport merchandising\n### 2.2 Sports results effects on sport merchandising purchase intention\n## Chapter III - Statistical analysis and research contribution\n### 3.1 Research question and hypotheses\n### 3.2 Research model\n### 3.3 Methodological approach\n### 3.4 Results discussion\n### 3.5 Managerial implications\n### 3.6 Limits and future research\n# Conclusions\n# Appendix\n# Bibliography","[{\"question\":\"What is the main topic of the research?\",\"answer\":\"The research analyzes how sport team merchandising affects consumers’ purchase intention and how sport performance may influence that intention.\"},{\"question\":\"Which key concepts are used to frame merchandising?\",\"answer\":\"Merchandising is defined in relation to marketing promotion, including coordinated promotional activities aimed at communicating value and brand to the target market.\"},{\"question\":\"What does the methodology and analysis section include?\",\"answer\":\"The study outlines research questions, hypotheses, and a research model, then describes participant sampling and survey composition, followed by statistical analysis and discussion of hypothesis results.\"}]","Sport Team Merchandising - The Sport Performance Impact on the Purchase Intention | PDF",1791843779,20]