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It frames the business problem as mapping customer journeys for returning customers, returning site visitors, and new customers, emphasizing that journeys are designed to be linear. It presents Splunk for Google Analytics as the solution, connects web-page and local web-server flows, and clarifies the business outcome and goal: better, more actionable insights for each audience segment.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/splunk-for-google-analytics-how-to-gain-more-insight-into-site-performance-and-user-activity/244293/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/splunk-for-google-analytics-how-to-gain-more-insight-into-site-performance-and-user-activity/244293.png","ImageObject",442,249,{"name":88,"@type":89},"Mason","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-21","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",13,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What business problem does the presentation address?","Question",{"text":109,"@type":110},"It focuses on developing a better understanding of customer journeys, including returning customers and new customers, to interpret site and user behavior more effectively.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How does Splunk for Google Analytics fit into the solution?",{"text":114,"@type":110},"The solution employs Splunk for Google Analytics to analyze web page activity and user journeys by correlating data flows from a web page, local web server, and Google Analytics events.",{"name":116,"@type":107,"acceptedAnswer":117},"What outcome does the presentation aim to achieve?",{"text":118,"@type":110},"The goal is to gain more insight into site performance and user activity, with clearer understanding of returning customers, returning site visitors, and new customers.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},244293,1791737795,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":35},5909887256941,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Splunk For Google Analytics  \nCharles Adriaenssens, Business Analytics Lead Rory Blake, Staff PS Consultant  \nDisclaimer  \nDuring the course of this presentation, we may make forward looking statements regarding future events or the expected performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, please review our filings with the SEC. The forward-looking statements made in the this presentation are being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any obligation to update any forward looking statements we may make. In addition, any information about our roadmap outlines our general product direction and is subject to change at any time without notice. It is for informational purposes only and shall not, be incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality described or to include any such feature or functionality in a future release.  \n2  \nHow to gain more insight into site performance and user activity  \nAgenda  \n The Business Problem  \n The Solution: Employing Splunk for Google Analytics  \n The Business Outcome  \n4  \nThe Business Problem  \nDeveloping a better understanding of customer journeys  \nReturning customer  \nReturning site visitor  \nNew customer  \n5  \nThe customer journey is designed to be linear  \n6  \nRoutes to the site  \nReturning customer  \nReturning site visitor  \nNew customer  \n7  \nThe Mindset  \n“Is this a good deal”  \nReturning customer  \n“Is this a good product for me”  \n“Is this a good brand”  \nReturning site visitor  \nNew customer  \n8  \nThe Goal  \nReturning  \ncustomer  \nReturning site visitor  \nNew customer  \n9  \nThe Solution  \nSplunk for Google Analytics  \nWeb Page  \nLocal Web Server  \nXML[HttpRequest](HttpRequest)  \nga(‘send’)  \n1x1 px.gif  \nGoogle Analytics  \n10","cbCaidMchAeaxfFj","https://ap.wps.com/l/cbCaidMchAeaxfFj","pdf",7177929,48,"English","# Agenda\n## The Business Problem\n## The Solution: Employing Splunk for Google Analytics\n## The Business Outcome\n# The Business Problem\n## Developing a better understanding of customer journeys\n## The customer journey is designed to be linear\n# The Mindset\n## Is this a good deal\n## Is this a good product for me\n## Is this a good brand\n# The Goal\n## Returning customer\n## Returning site visitor\n## New customer\n# The Solution\n## Splunk for Google Analytics","[{\"question\":\"What business problem does the presentation address?\",\"answer\":\"It focuses on developing a better understanding of customer journeys, including returning customers and new customers, to interpret site and user behavior more effectively.\"},{\"question\":\"How does Splunk for Google Analytics fit into the solution?\",\"answer\":\"The solution employs Splunk for Google Analytics to analyze web page activity and user journeys by correlating data flows from a web page, local web server, and Google Analytics events.\"},{\"question\":\"What outcome does the presentation aim to achieve?\",\"answer\":\"The goal is to gain more insight into site performance and user activity, with clearer understanding of returning customers, returning site visitors, and new customers.\"}]","Splunk For Google Analytics - How to Gain More Insight into Site Performance and User Activity | PDF",1789215299]