[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-571076-105":53,"doc-detail-571076-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","special-report-2025-us-footwear-and-apparel-brand-heat-index","SPECIAL REPORT - 2025 US Footwear and Apparel Brand Heat Index","","SPECIAL REPORT presents the 2025 US Footwear and Apparel Brand Heat Index from L.E.K. Consulting, explaining how “brand heat” tracks brands gaining popularity across major footwear and apparel categories. Based on nearly 5,000 U.S. consumers aged 14–55, each brand receives a 0–100 heat score by product category, gender, and generational cohort. The report highlights top-market trends including strong athletic and outdoor/rugged performance, renewed interest in dress, and intense competition where leaders frequently change.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/special-report-2025-us-footwear-and-apparel-brand-heat-index/571076/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/special-report-2025-us-footwear-and-apparel-brand-heat-index/571076.png","ImageObject",442,249,{"name":88,"@type":89},"GGG","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-24","2026-10-13",true,{"@type":98,"interactionType":99,"userInteractionCount":76},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the Brand Heat Index and what does “brand heat” measure?","Question",{"text":108,"@type":109},"It reveals which footwear and apparel brands are gaining popularity, using a heat score (0–100) to express brand momentum across categories. Higher scores indicate “hotter” brands, focused on upward trajectory rather than overall market size.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How is the index calculated and who is surveyed?",{"text":113,"@type":109},"The Brand Heat Index is based on a survey of nearly 5,000 U.S. consumers aged 14 to 55. Heat scores are assigned within product categories and further broken down by gender and generational cohort.",{"name":115,"@type":106,"acceptedAnswer":116},"What notable trends does the 2025 index highlight?",{"text":117,"@type":109},"Athletic and outdoor/rugged brands are hottest overall, while dress shows more excitement than in prior years. Competition at the top remains intense, social media presence is a key driver for younger generations, and brand heat differs meaningfully by gender and generation.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},571076,1792648035,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":76,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},962093532725,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","SPECIAL REPORT  \n2025 US Footwear and Apparel Brand Heat Index  \nSPECIAL REPORT  \nContents  \nAbout the Brand Heat Index...............................................................................3  \nFootwear ................................................................................................................5  \nAthletic footwear .............................................................................................6  \nCasual footwear............................................................................................. 8  \nOutdoor/rugged footwear .......................................................................... 10  \nDress footwear ............................................................................................... 12  \nApparel .................................................................................................................. 14  \nAthletic clothing.............................................................................................. 15  \nCasual clothing ...............................................................................................18  \nOutdoor/rugged clothing............................................................................. 20  \nDress clothing .................................................................................................22  \nConclusion ........................................................................................................... 24  \nAbout the Authors ..............................................................................................25  \nAbout L.E.K. Consulting  \nWe’re L. E. K. Consulting, a global strategy consultancy working with business leaders to seize competitive advantage and amplify growth. Our insights are catalysts that reshape the trajectory of our clients’ businesses, uncovering opportunities and empowering them to master their moments of truth. Since 1983, our worldwide practice — spanning the Americas, Asia-Pacific and Europe — has guided leaders across all industries from global corporations to emerging entrepreneurial businesses and private equity investors. Looking [for more? Visit](for more? Visit www.lek.com)[ ](for more? Visit www.lek.com)[www.lek.com](for more? Visit www.lek.com).  \nL. E. K. Consulting is a registered trademark of L. E. K. Consulting LLC. All other products and brands mentioned in this document are properties of their respective owners. © 2025 L. E. K. Consulting LLC  \n2 L. E. K. Consulting  \nSPECIAL REPORT  \nAbout the Brand Heat Index  \nIn today’s crowded marketplace, it is harder than ever to make your brand standout and do so in a durable way. Further, each generation has unique perspectiveson the brands they desire and the factors that are most important to them. L. E. K.  \nConsulting’s fourth annual Brand Heat Index reveals which brands are gaining popularity (i.e., increasing their “brand heat”) across major product categories in footwear and apparel. Importantly, our index breaks this down by gender and generational cohort, demonstrating how “heat” differs across consumer segments. The insight provided by the Brand Heat Index is intended to bring a more nuanced view to brand trajectory and what drives it up, which should ultimately enhance strategic decision-making.  \nThe Brand Heat Index is based on a survey of nearly 5,000 U.S. consumers between the ages of 14 and 55. Within product categories and generational cohorts, each brand earns a heat score expressed on a scale of 0-100—the higher the score, the hotter the brand. Notably, the Brand Heat Index identifies brands that are on the greatest upward trajectory with shoppers, not necessarily the brands’ relative size or scale.  \nThe survey gathers feedback on brands across four product categories: athletic, casual, outdoor/rugged1 and dress.  \nCategory definitions  \n\n| Use case\u003Cbr>category\u003Cbr>Athletic | Footwear examples\u003Cbr>Athletic sneakers, basketball shoes, cleats | Apparel examples\u003Cbr>Perform","cbCaiuo2I1wqAJXS","https://ap.wps.com/l/cbCaiuo2I1wqAJXS","pdf",1926391,26,"English","# About the Brand Heat Index\n# Footwear\n## Athletic footwear\n## Casual footwear\n## Outdoor/rugged footwear\n## Dress footwear\n# Apparel\n## Athletic clothing\n## Casual clothing\n## Outdoor/rugged clothing\n## Dress clothing\n# Conclusion\n# About the Authors","[{\"question\":\"What is the Brand Heat Index and what does “brand heat” measure?\",\"answer\":\"It reveals which footwear and apparel brands are gaining popularity, using a heat score (0–100) to express brand momentum across categories. Higher scores indicate “hotter” brands, focused on upward trajectory rather than overall market size.\"},{\"question\":\"How is the index calculated and who is surveyed?\",\"answer\":\"The Brand Heat Index is based on a survey of nearly 5,000 U.S. consumers aged 14 to 55. Heat scores are assigned within product categories and further broken down by gender and generational cohort.\"},{\"question\":\"What notable trends does the 2025 index highlight?\",\"answer\":\"Athletic and outdoor/rugged brands are hottest overall, while dress shows more excitement than in prior years. Competition at the top remains intense, social media presence is a key driver for younger generations, and brand heat differs meaningfully by gender and generation.\"}]","SPECIAL REPORT - 2025 US Footwear and Apparel Brand Heat Index | PDF",1791885987,9]