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[2yearexperts.com](2yearexperts.com)  \nTable of Contents  \nProgress Report June 2019…………………………………………………………………………………..3  \nCumulative Data June 2019 …………………………………………………………………………………10  \nCampaign Highlights June 2019…………………………………………………………………………... 11  \nCampaign Data June 2019………………………………………………………………………………….. 14  \n550 Seagaze Dr. \\#L105, Oceanside, CA 92056 • 608.781.8495 • fax 608.781.8496 [2yearexperts.com](2yearexperts.com)  \nProgress Report  \nJune 2019  \nSouth Texas College hired Interact Communications to conduct research to create anew brand, provide creative services and consultation , and develop long-term marketing and branding strategies. The focus of the marketing plan is to integrate traditional and digital media, as well as public relations activities, to leverage PR and Marketing’s advertising budget for the greatest possible impact on awareness and enrollment.  \nCOMPLETED  \nc Project Management  \n• Reviewed and approved Project Timeline  \n• Completed in-person kick off  \n• Established weekly status calls  \n• Ongoing project management  \n• Interact present for on-campus status update meeting, Jan. 30  \n• Revised contract for new brand collateral  \nc Marketing Plan Finalized  \n• Strategy formulated  \n• Marketing plan presented and approved  \nc Research  \n• Online Qualitative Survey completed Sept. 14  \n• 11 Focus Groups completed, the week of Sept. 10-14  \n§ Additional 12th focus group added  \n• Phone Survey completed  \n• Media Prefs  \n• 5 Emotional Resonance Focus Groups completed, Nov. 5  \n§ Additional 6th Focus Group added.  \n• Brand Research Report completed  \n• Communications Audit completed  \n• Student Satisfaction Survey completed  \nc New Brand  \n• Brand Roll Out \\#1 on Dec. 6  \n• Brand wordmark and treatment created  \n• Brand Messaging and Strategy Presentation to STC Board, Jan. 29  \n• Brand wordmark and treatment revised and approved  \n• Updated Brand Presentation  \n3  \n502 Main St., 3rd Floor, La Crosse, WI 54601 • 608.781.8495 • fax 608.781.8496 [2yearexperts.com](2yearexperts.com)  \nc Creative  \n• Editorial Calendar presented and finalized  \n• Vocational Nursing ad created  \n• Articles complete  \n§ Veterans Day article  \n§ Allied Health article  \n§ Cyber Security and sidebar on tips  \n§ Bond Recap (draft for future use)  \n§ Board profile: Gary Gurwitz  \n§ Apprenticeship program  \n§ Victoria Quitanilla profile  \n§ Culinary Arts article  \n§ SWAT article  \n§ Applied Technology  \n§ Arts and Culture at South Texas College article  \n§ Women and Technology  \n§ Dual enrollment program  \n§ Robotics camps  \n§ MEDA Scholarship  \n• Radio Ads for Spring 2019  \n§ Four 30-second ads, including one in Spanish  \n§ Wild Reads created  \n• Editorial Calendar revised  \n• Newspaper wrap on bond success—Created and Cancelled (did not run)  \n• New Brand Collateral for Summer/Fall 2019  \n§ T-shirt design completed  \n§ Car Shade design completed  \n§ Brand Rollout video updated  \n§ Radio ads  \n• 30-second spots (4)  \n• 15-second spots (3)  \n• One-lingers (8)  \n§ Pandora static ads (28)  \n§ Billboards (7)  \n§ Digital and Social Ads  \n• Facebook/Instagram (28)  \n• YouTube remarketing/static (3)  \n• Digital (56)  \n§ Print Ads (2, plus 2 digital)  \n• New Brand templates finalized and approved  \n§ Video template  \n§ Billboard template  \n4  \n502 Main St., 3rd Floor, La Crosse, WI 54601 • 608.781.8495 • fax 608.781.8496 [2yearexperts.com](2yearexperts.com)  \n§ Social templates  \n§ Digital templates  \n§ Car Shade template  \n§ T-shirt template  \n§ Shuttle wrap  \n§ Flyers  \n§ PowerPoint  \n§ Rack Card  \n§ Retractable Banner  \n§ Brochure  \n• HEB sponsorship ads  \n• Brand Style Guide finalized  \nc Media Buying  \n• Spring 2019 Digital and Social Media Buying Plan presented and approved  \n• Spring 2019 Radio Media Buying Plan presented and approved ","cbCaihbHlL3PBg4i","https://ap.wps.com/l/cbCaihbHlL3PBg4i","pdf",3005649,"English","# Campaign Report June 2019\n## Progress Report June 2019\n## Completed Tasks\n## Marketing Plan Finalized\n## Research\n## New Brand\n## Creative\n## Media Buying\n## Media Campaigns","[{\"question\":\"What was the purpose of the engagement between South Texas College and Interact Communications?\",\"answer\":\"Interact Communications was hired to conduct research, provide creative services and consultation, and develop long-term marketing and branding strategies.\"},{\"question\":\"Which marketing channels and media activities are covered in the June 2019 progress report?\",\"answer\":\"The report covers traditional and digital media integration, including PR activities, media buying plans, radio, television, print, billboards, and digital/social campaigns.\"},{\"question\":\"What key research and planning deliverables were completed by June 2019?\",\"answer\":\"Completed items include an online qualitative survey, multiple focus groups, a phone survey, a completed communications audit, and a brand research report, alongside presentation and approval of the marketing plan.\"}]","South Texas College Campaign Report - June 2019 - Progress Report | PDF",1789268563]