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It’s for charities, schools, community organizations, and individuals who want to spread the GivingTuesday movement and benefit their community.  \nWe’re all in this together. Let’s share Canada’s generosity with the world!  \nWhat is GivingTuesday?  \nGivingTuesday is the world’s largest generosity movement. It was created in 2012 as a simple idea: a day that encourages people to do good: make someone smile, help a neighbour or stranger, show up for an issue you care about, or give some of what you have to those in need. Since its beginning, GivingTuesday has grown into a global movement, unleashing the power of people and organizations to transform their communities and the world.  \nGivingTuesday is a time when Canadians, charities, and businesses come together to celebrate giving and participate in activities that support charities and non-profits; to thank, help, give, show kindness, and share what they have with those in need.  \nEvery act of generosity counts. Everybody has something to give  \nIs GivingTuesday Successful?  \nWithin just a few years GivingTuesday has grown into a global movement with hundreds of millions of people participating in whatever ways they can.  \n3  \nGet Your Social Channels Ready!  \nIt’s time to get your social media channels ready for GivingTuesday!  \nStart scheduling some social media content that will get your followers excited about the day and build your following.  \nTry the following ideas  \n● Brand your accounts with GivingTuesday graphics and be an ambassador for the movement. Download our logo files here and find the Canva templates here.  \n● Announce that you’re participating in GivingTuesday and build anticipation with a countdown to the big day!  \n● Make sure your social media bio links to your website.  \nIf you have more than the allocated number of links to share, consider using a website such as [Carrd.co](Carrd.co) or Linktree.  \n● Follow other GivingTuesday country and community social media accounts for more ideas and inspiration.  \n● Create a Facebook event for your campaign. Invite your community to sign up foryour Facebook event so that they are reminded as the day gets closer AND inspire greater participation with the visibility of seeing who else is participating. Also, suggest your friends extend the invitation to their friends.  \n4  \nContent Ideas for Your Channels  \nWe recommend posting to social media at least 3 times a week if you are hoping to grow a following. Take a look below for a quick rundown of content ideas that you could use in the run-up to GivingTuesday.  \nInstagram  \n● Use the GivingTuesday Social Media Resources here  \n●  Promote your events and activities.  \n● Share photos from events  \n●  Introduce staff members or volunteers  \n● Share your \\#UNselfie  \n● Use a simple Canva template design to share information about your organization  \nTikTok  \n● Share what happens behind the scenes  \n● Create a carousel of photos of volunteers, events or behind-the-scenes  \n●  Introduce staff and volunteers  \n● Answer frequently asked questions about your organization  \n● Talk about projects, activities, or events you’ve worked on.  \n● Share tips and advice.  \n●  Create a stitch with a campaign, org or opinion you have a positive opinion about  \n●  Use a CapCut template in a way that relates to your niche  \nFacebook  \n●  Go LIVE to talk about GivingTuesday.  \n●  Create an event page for ","cbCaieNl6s45ekF6","https://ap.wps.com/l/cbCaieNl6s45ekF6","pdf",6666515,"English","# Who is this toolkit for?\n# What is GivingTuesday?\n# Get Your Social Channels Ready!\n# Content Ideas for Your Channels\n## Instagram\n## TikTok\n## Facebook\n## X (formerly Twitter)\n# Quick Wins for Every Platform\n# How To Grow Your Social Media Community","[{\"question\":\"Who is the toolkit designed for?\",\"answer\":\"It’s for charities, schools, community organizations, and individuals who want to amplify the GivingTuesday movement using social media channels.\"},{\"question\":\"What is GivingTuesday?\",\"answer\":\"GivingTuesday is the world’s largest generosity movement created in 2012 to encourage people to do good and support those in need.\"},{\"question\":\"How often should organizations post to social media to grow a following?\",\"answer\":\"The toolkit recommends posting at least 3 times a week and reshare content when original content isn’t available.\"}]","Social Media Toolkit - GivingTuesday | PDF"]