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Social Media Strategy Template provides a step-by-step framework for building a cohesive, adaptable long-term social media plan. It guides users to define a measurable strategy objective, conduct a current social media audit with key performance metrics, and run comparable audits for major competitors. 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Which means taking inventory of your current strategy, competitors’ strategies, and your  \ncompany goals.  \nThis strategy template is designed to help guide you through the strategy development process. It’s also an excellent place to organize all of this information for future review. And it makes a sweet paper airplane.  \nWHAT’S INSIDE  \nsocial media strategy objective current social media audit competitor social media audit audience analysis  \nsocial media strategy goals weekly posting schedule  \nSOCIAL MEDIA  \nSTRATEGY OBJECTIVE  \nBefore you start on your strategy, you should determine the overall objective for your social media marketing.  \nWhat should your social networks achieve? Do you want to increase lead generation? Increase brand awareness? Improve brand reputation?  \nYour strategy should be clear and concise but also measurable. For example,“Generate 10 leads each month” is a much more concise goal than “Increase lead generation.” And“Raise Google ranking for ‘(industry) in Amarillo’ searches by 2 places at the end of the year” is far more measurable than “Improve SEO.”  \nYOUR SOCIAL MEDIA STRATEGY OBJECTIVES  \n|  |\n| --- |\n|  |\n\nCURRENT SOCIAL MEDIA AUDIT  \nNow it’s time to evaluate how your social media is currently doing. A social media audit will allow you to evaluate your pages’performance and find areas in need of improvement.  \nWhen conducting an audit, you should look at:  \nAverage \\# posts per week: You can find this by scrolling down your social media feed and counting the number of posts each week, then calculating the average of that.  \nNumber of followers:  \nThis will be at the top of your company page info on each social media platform.  \nAverage \\# of likes:  \nYou can calculate this by adding all the likes of your posts from a particular time frame and dividing that by the total number of posts.  \nAverage \\# of comments, shares and retweets: Calculated the same way as average number of likes. Although time consuming, these measures will help determine how engaging your current content is.  \nRating (out of ten):  \nHow successful you feel this social network has been at converting leads and bringing in sales.  \n| Social\u003Cbr>Network | Average \\#\u003Cbr>of posts per\u003Cbr>week | \\# of\u003Cbr>Followers | Average \\#\u003Cbr>of likes | Average \\#\u003Cbr>of\u003Cbr>comments | Average \\#\u003Cbr>of shares\u003Cbr>or retweets | Rating\u003Cbr>1-10 |\n| --- | --- | --- | --- | --- | --- | --- |\n| Facebook |  |  |  |  |  |  |\n| Instagram |  |  |  |  |  |  |\n| Twitter |  |  |  |  |  |  |\n| Other |  |  |  |  |  |  |\n\nCOMPETITOR SOCIAL MEDIA AUDIT  \nOnce you’ve completed a social media audit for your company pages, you should do the same for your top competitors. By collecting the same info as your audit, you’ll be able to determine how your social media stacks up with your rivals.  \nAnd you can learn from their mistakes. Take note of what works for them and what doesn’t. This can save you months of trial-and-error.  \nCOMPETITOR:  \n\n| Social\u003Cbr>Network | Average \\#\u003Cbr>of posts per\u003Cbr>week | \\# of\u003Cbr>Followers | Average \\#\u003Cbr>of likes | Average \\#\u003Cbr>of\u003Cbr>comments | Average \\#\u003Cbr>of shares\u003Cbr>or retweets | Rating\u003Cbr>1-10 |\n| --- | --- | --- | --- | --- | --- | --- |\n| Facebook |  |  |  |  |  |  |\n| Instagram |  |  |  |  |  |  |\n| Twitter |  |  |  |  |  |  |\n| Other |  |  |  |  |  |  |\n\nCOMPETITOR:  \n\n| Social\u003Cbr>Network | Average \\#\u003Cbr>of posts per\u003Cbr>week | \\# of\u003Cbr>Followers | Average \\#\u003Cbr>of likes | Average \\#\u003Cbr>of\u003Cbr>comments | Average \\#\u003Cbr>of shares\u003Cbr>or retweets | Rating\u003Cbr>1-10 |\n| --- | --- | --- | --- | --- | --- | --- |\n| Facebook |  |  |  |  |  |  |\n| Instagram |  |  |  |  |  |  |\n| Twitter |  |  |  |  |  |  |\n| Other |  |  |  |  |  |  |\n\nCOMPETITOR:  \n\n| Social\u003Cbr>Network | Average \\#\u003Cbr>of posts per\u003Cbr>week | \\# of\u003Cbr>Followers | Average \\#\u003Cbr>of likes | Average \\#\u003Cbr>of\u003Cbr>com","cbCaifyQlDLerd48","https://ap.wps.com/l/cbCaifyQlDLerd48","pdf",2239462,"English","# HOW TO USE THIS TEMPLATE\n## WHAT’S INSIDE\n# SOCIAL MEDIA STRATEGY OBJECTIVE\n## YOUR SOCIAL MEDIA STRATEGY OBJECTIVES\n# CURRENT SOCIAL MEDIA AUDIT\n## Metrics to evaluate\n# COMPETITOR SOCIAL MEDIA AUDIT\n## Competitor comparison tables\n# SOCIAL MEDIA STRATEGY\n## Develop measurable objectives","[{\"question\":\"How should the strategy objective be defined in this template?\",\"answer\":\"Set a clear, concise, and measurable objective for social media marketing, such as increasing lead generation or brand awareness. Use specific targets when possible to make goals easier to track.\"},{\"question\":\"What metrics are included in the current social media audit?\",\"answer\":\"The template prompts evaluation of average posts per week, number of followers, average likes, and average comments/shares/retweets. It also includes a subjective rating out of ten for how successful the network is at converting leads and driving sales.\"},{\"question\":\"How does the competitor social media audit section help?\",\"answer\":\"After auditing your own pages, collect the same metrics for top competitors to compare performance. The template emphasizes learning from competitor approaches by identifying what works and what doesn’t.\"}]","SOCIAL MEDIA STRATEGY TEMPLATE - How to use this template | PDF",1790223079]