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Our goal is to increase overnight visitation by promoting the destination to high-value(s) visitors. We promote attractions, accommodations, restaurants, events and businesses in the area directly to consumers, while also leveraging international travel trade and media channels.  \nA major focus of our strategy is committing to a triple bottom line approach to ensure sustainable tourism development in the future. The triple bottom line approach considers economic (Profit), environmental (Planet) and social (People) factors to develop a more holistic accounting of sustainability.  \nJob purpose  \nAs the Social Media Specialist for Tourism Canmore Kananaskis, you'll play a pivotal role in weaving the narrative of Canmore and Kananaskis across the digital landscape while shaping and executing our online presence. This position involves building and implementing social media strategies, creating engaging content, and ensuring our brand resonates across various platforms.  \nAs a key member of our team, you will curate and create content that goes beyond the ordinary, resonating with our audience on platforms like Instagram, YouTube, Facebook, Pinterest and X. Your role extends beyond content creation; it involves building on our brand persona, fostering visitor engagement, and contributing to our sustainable tourism goals.  \nDuties and Responsibilities  \nStrategy Implementation:  \n• Build and execute social media strategies to enhance brand awareness and drive engagement.  \n• Research and identify opportunities to increase our online presence.  \nContent Creation:  \n• Develop and curate compelling content aligned with brand standards.  \n• Manage blogs, video feeds, and trending social networking sites.  \n• Stay abreast of social media trends and best practices.  \n• Align content calendar with marketing plans.  \nAnalytics and Reporting:  \n• Provide comprehensive analytics, data presentations, and resource management reports.  \n• Monitor and report on the performance of social media initiatives.  \nRequirements  \nEssentials:  \n• A self-starter with strong project management and organizational skills.  \n• In-depth knowledge of various social media platforms and their audiences.  \n• Effective communication skills, both written and verbal.  \n• Ability to edit videos for social media use.  \n• Strong writing and editing skills.  \n• Team player with the confidence to lead and collaborate across departments.  \n• Quick learner with good technical understanding of hardware and software.  \nExperience:  \n• Previous experience managing social media accounts in public relations, marketing, sales, or community management.  \n• Experience using media management and intelligence tools.  \n• Proven ability to deliver projects on time, within budget, and error-free.  \nEducation:  \n• Bachelor's Degree, preferably in Communications, English, Public Relations, Marketing, Journalism, or Design.  \n• Consideration given to lower levels of education with experience and a strong passion for the industry.  \nLocation  \nSituated amidst the awe-inspiring landscapes of Canmore and Kananaskis, this role isn't just a job; it's an invitation to be an integral part of our vibrant mountain community. We are seeking a candidate who not only possesses the necessary skills but also shares a connection with the Bow Valley. This is an opportunity to contribute to the story of Canmore and Kananaskis while being immersed in the very surroundings that make our destination extraordinary. As such, preference will be given to candidates residing in the Bow Valley region, as we believe that the best storytellers are those who live and breathe the mountain lifestyle eve","cbCaipgjFYPPqGTf","https://ap.wps.com/l/cbCaipgjFYPPqGTf","pdf",151204,"English","# Job Title and Reporting Line\n# About Tourism Canmore Kananaskis\n# Job Purpose\n# Duties and Responsibilities\n## Strategy Implementation\n## Content Creation\n## Analytics and Reporting\n# Requirements\n## Essentials\n## Experience\n## Education\n# Location and Work Model","[{\"question\":\"What is the Social Media Specialist’s main job purpose?\",\"answer\":\"The specialist weaves the narrative of Canmore and Kananaskis across digital channels by building and executing online presence, creating engaging content, and ensuring the brand resonates across platforms.\"},{\"question\":\"What duties are included in strategy, content, and analytics?\",\"answer\":\"The role builds and executes social media strategies, develops and curates content aligned to brand standards, stays current on trends, manages blog and video feeds, and provides analytics and reports on performance.\"},{\"question\":\"What qualifications and experience are required?\",\"answer\":\"Essential requirements include strong project management and organizational skills, in-depth platform knowledge, communication skills, video editing ability, strong writing/editing, and team collaboration. Experience managing social media accounts and using media management tools is required, with a bachelor’s degree preferred.\"}]","Social Media Specialist Job Description | PDF",1789325891]