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Reporting to the Communications Manager, the Social Media Specialist will support digital marketing efforts by creating engaging content, monitoring platform analytics, and assisting with communication strategies aligned with the organization's goals.  \nOVERALL GOALS FOR THE POSITION  \n1. Support the development and execution of a social media strategy that aligns with organizational objectives.  \n2. Create and schedule compelling content to drive engagement and awareness.  \n3. Monitor analytics and trends to optimize social media performance.  \n4. Engage with online audiences, responding to messages, comments, and inquiries.  \n5. Support general communications initiatives as needed.  \nROLES, RESPONSIBILITIES AND EXPECTATIONS  \nSocial Media Management  \n1. Develop and maintain a social media content calendar.  \n2. Create, schedule, and publish engaging content across multiple platforms (e.g. , Facebook, Instagram, LinkedIn, and others) .  \n3. Collaborate with the Communications Manager to develop a brand voice/tone that is tailored to each platform.  \n4. Monitor and respond to comments, messages, and user engagement in a timely manner.  \n5. Analyze performance metrics and adjust strategies to improve reach and engagement.  \n6. Stay updated on social media trends, emerging platforms, and best practices.  \nContent Creation and Digital Strategy  \n1. Write compelling captions, posts, and social media copy tailored to each platform.  \n2. Work with internal teams to highlight key events, initiatives, and community updates.  \n3. Assist in running paid social media campaigns when necessary.  \n4. Ensure brand consistency across all social media platforms.  \n5. Create content that is inclusive and reflective of diverse communities.  \nAnalytics and Reporting  \n1. Track key performance indicators (KPIs) such as engagement rates, reach, and audience growth.  \n2. Provide insights and recommendations based on data analysis.  \n3. Generate monthly reports to assess social media performance and impact.  \nOther Duties  \n1. Support special projects, cover events, and other communications-related tasks as assigned.  \nSKILLS, QUALIFICATIONS AND EXPERIENCE REQUIRED  \nEducation requirements:  \n• Bachelor’s Degree in Communications, Marketing, Digital Media or a related field  \nExperience requirements:  \n• Must have a minimum of three years of professional experience in social media management, digital marketing, or content creation.  \n• Experience in community engagement and customer service via social media.  \n• Experience working with volunteers and/or committees  \nTechnical knowledge, skills & abilities requirements:  \n• Strong writing, editing, and proofreading skills.  \n• Proficiency in the following technical platforms is required:  \no Adobe Creative Suite  \no social media content management platform (e.g. Hootsuite) .  \no Microsoft 365  \n• Familiarity with digital advertising (Facebook Ads, Instagram Ads) is a plus.  \n• Ability to analyze social media data and translate insights into actionable strategies.  \n• Knowledge of accessibility and inclusivity best practices in digital communications.  \n• Ability to write in English and Chinese, and to translate between the languages is an asset.  \nSoft skill requirements:  \n• Strategic Thinking – Ability to align social media efforts with organizational goals.  \n• Creativity & Innovation – Develop engaging and unique content tailored for different platforms.  \n• Organization & Time Management – Ability to manage multiple tasks and meet deadlines.  \n• Collaboration & Teamwork – Work effectively with in","cbCait9UWbASfGEN","https://ap.wps.com/l/cbCait9UWbASfGEN","pdf",81648,"English","# Job Description\n## Position Details\n## Job Summary\n## Overall Goals for the Position\n## Roles, Responsibilities and Expectations\n### Social Media Management\n### Content Creation and Digital Strategy\n### Analytics and Reporting\n### Other Duties\n## Skills, Qualifications and Experience Required\n## Work Schedule & Compensation","[{\"question\":\"What are the main goals of the Social Media Specialist position?\",\"answer\":\"The specialist supports a social media strategy aligned with organizational objectives, creates and schedules content to drive engagement, monitors analytics to optimize performance, and engages with online audiences through timely responses. They also support general communications initiatives as needed.\"},{\"question\":\"What responsibilities are included in social media management and content creation?\",\"answer\":\"The role includes building and maintaining a social media content calendar, creating and publishing platform-specific posts, coordinating with the Communications Manager on brand voice, and ensuring inclusive content. It also includes writing engaging captions and supporting key events and initiatives.\"},{\"question\":\"What skills and qualifications are required, and what tools must the candidate know?\",\"answer\":\"A bachelor’s degree in Communications, Marketing, Digital Media or a related field is required, along with at least three years of professional experience. The role requires strong writing/editing/proofreading and proficiency with Adobe Creative Suite, a social media content management platform (e.g., Hootsuite), and Microsoft 365, with familiarity with digital advertising as a plus.\"}]","Social Media Specialist Job Description - Social Media Specialist (PTE) | PDF",1789325893]