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It is used to connect, to communicate, and to generate value-both by businesses and by individuals.  \nWhy is it Important?  \n• It’s here to stay!  \n• With more than 3 billion people using it worldwide, social media isnot a passing trend. Keep up or get left behind!  \n• It gives you the opportunity to connect with your customers directly  \n• People like to be able to connect with companies where they might spend their money, and social media is the easiest way for you to encourage that engagement.  \n• It will help you show brand authenticity  \n• Most consumers look online before making a purchase, and giving them knowledge of your brand may help sway their decision in your favor.  \n• Direct connection with customer base  \n• Consumers generally find social media to be a more approachable way of communicating with a business than going through their website/call center. You’re more likely to achieve an open dialogue this way!  \nWhat are the Benefits?  \n• It will help you increase brand awareness  \n• Being visible online will make your organization more well-known; the more you post, the more visible you’ll be.  \n• There are millions of consumers in one place  \n• Research shows that a user spends an average of 2 hours and 22 minutes on social media account every day-making it an ideal place to advertise.  \n• Freeto use and customize  \n• Social media is a no-cost way to reach potential customers.  \n• Quick, creative content  \n• Social platforms are ideal for posting quickly, and are great for things that might not have a place on your website.  \n• Need to post a quick update on your hours? Start a photo contest for your viewers? Post a funny image for your followers? Your social page is the perfect place!  \nFacebook  \n Twitter  LinkedIn  \n Instagram  \n Pinterest  \n YouTube  \nAllows people to create completely customized profiles and connect with others and share pictures, videos, links, and text.  \n• Best for sharing:  \n• Company Information (Contact, address, message, etc.)  \n• Photos  \n• Videos  \n• Links  \nFocuses on quick communication (“Tweets”) that use fewer than  \n280 characters to quickly share text, links, or photos with followers.  \n• Best for sharing:  \n• Short Updates  \n• Links  \n• Teasers  \nBusiness networking forum used to connect with industry  \nprofessionals, share company updates, and recruit new employees.  \n• Best for sharing:  \n• Company Info  \n• Business Trends  \n• Links  \nApp that allows people to upload photos or videos and share them with their followers or with a select group of friends.  \n• Best for sharing:  \n• Photos  \n• Short videos (\u003C1 minute)  \nVisual search engine for finding ideas like recipes, home and style ideas, and DIY/hobby inspiration.  \n• Best for sharing:  \n• Photos (Required for a post)  \n• Links-Recipes, food info, etc.  \n• Short videos  \nVideo-sharing website that allows people and businesses to share videos and presentations.  \n• Best for sharing:  \n• Videos  \nThe Five W’s of Social Media  \n1. Who  \n• Who is your target audience? Operators, Suppliers, customers on the street? Knowing who you are trying to reach will help you craft an appropriate message.  \n2. What  \n• What type of content do you want to post? Photos, links, general information?  \n3. Where  \n• Where are you going to post, and where are you getting your content? Reliable sources are more important than ever, and posting unreliable content will make you look untrustworthy.  \n4. When  \n• When is the best time to start, and when should you post?  \n5. Why  \n• Why start a social page? Identify your reasons for starting social media and you’ll have abetter idea of how to begin crafting your messages.  \nWho?  \nYour target audience includes anyone you want to have visiting your page.  \n•","cbCaijcfnz5G4BOZ","https://ap.wps.com/l/cbCaijcfnz5G4BOZ","pdf",2525163,"English","# What is Social Media?\n## Why is it Important?\n## What are the Benefits?\n# Platform Overview\n## Facebook\n## Twitter\n## LinkedIn\n## Instagram\n## Pinterest\n## YouTube\n# The Five W’s of Social Media\n## Who\n## What\n## Where\n## When\n## Why","[{\"question\":\"What is social media according to the guide?\",\"answer\":\"Social media blends technology and social interaction so people can share content in real time. 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