[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-348868-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-348868-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","social-media-precedenting-the-human-life","SOCIAL MEDIA: PRECEDENTING THE HUMAN LIFE","","With the increase in complexities of contemporary time, social media has become an indispensable part of life as social websites and applications proliferate. Social media is presented as a collective of online communication channels dedicated to community-based input, interaction, content sharing and collaboration. The paper discusses how celebrity operates as an organic and ever-changing practice, while the growing social ecosystem demands marketers to engage consumers strategically. It also connects increased internet use with loneliness and highlights risks of escalating narcissism for young adolescents’ emotional and psychological health.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/social-media-precedenting-the-human-life/348868/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/social-media-precedenting-the-human-life/348868.png","ImageObject",442,249,{"name":42,"@type":43},"Miles","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-19","2026-09-22",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",6,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is social media, according to the paper’s description?","Question",{"text":63,"@type":64},"Social media is defined as a collective of online communication channels focused on community-based input, interaction, content-sharing and collaboration.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How does the paper describe the relationship between social media and business?",{"text":68,"@type":64},"It notes that social media is used to market products, promote brands, connect with current customers, and foster new business opportunities.",{"name":70,"@type":61,"acceptedAnswer":71},"What risks does the paper associate with social media usage?",{"text":72,"@type":64},"It links increased internet use with loneliness and suggests that escalating narcissism can pose a potential risk to young adolescents’ emotional and psychological health.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},348868,1791733323,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":136,"language":137,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":12,"update_tm":141,"read_time":33},13056703019404,"https://ap-avatar.wpscdn.com/davatar_29158cc5080c5b710cf443261637dec0","SOCIAL MEDIA: PRECEDENTING THE  \nHUMAN LIFE  \nJaspreet Kaur  \nAbstract: With the increase in complexities of contemporary time, social media has become an indispensable part of life as social websites and applications proliferate. Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. It has been gestated that celebrity is an organic and ever-changing performative practice rather than a set of intrinsic personal characteristics or external labels. The social ecosystem is steadily growing, which means marketers must be more strategic than ever when engaging with consumers across social networks and devices. Loneliness has been associated with increased usage of internet. Escalations in narcissism prove to be a potential risk to developing young adolescents in terms of their emotional and psychological health. Even the researchers agree that the lives of ordinary people have the 21st century, especially has undergone a significant transformation in terms of their media and communication habits. This has affected all age groups in disparate societies, and people in each and every aspect of their life.  \nKeywords: Social media, contemporary, communications, narcissism, transformation.  \nI. INTRODUCTION  \n―What is interesting is the power and the impact of social media... So we must try to use social media in a good way.‖  \n-Malala Yousafzai  \nWith the increase in complexities of contemporary time, social media has become an indispensable part of life as social websites and applications proliferate. Traditional online media include mostly social components, such as comment fields for users. In business especially social media is used to market products, promote brands, connect to current customers and foster new business.  \nMedia basically means the communication channels through which news, entertainment, education, data, or promotion messages are disseminated. It includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet.1  \nSocial media is a phrase being tossed around a lot these days, but it can sometimes be difficult to answer the question of what is social media. Generally, social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration2. In terms of Web 2.0, this would be a website that doesn't just give you information, but interacts with you while giving you that information. The interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests. While extricating regular media which is oneway street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter whereas social media, on the other hand, is a two-way street that gives you the ability to communicate too. Websites and applications dedicated to forums, micro blogging, social networking , social bookmarking, social curation, and wikis are among the different types of social media.3  \n1 [http://www.businessdictionary.com/definition/media.html\\#ixzz3gXp1GLXQ](http://www.businessdictionary.com/definition/media.html#ixzz3gXp1GLXQ) (last assessed on 21/7/2015 @ 10:40 pm)  \n2 [http://whatis.techtarget.com/definition/social-media](http://whatis.techtarget.com/definition/social-media) (last accessed on 15/7/2015 @ 10:12 am)  \n3 [http://webtrends.about.com/od/web20/a/social-media.htm](http://webtrends.about.com/od/web20/a/social-media.htm) (last accessed on 15/7/2015 @ 10:14 am)  \nResearch Publish Journals  \nPage | 142  \nII. MEANING OF SOCIAL MEDIA  \nSocial media is being interpreted multifariously and precisely as by Chris Lake (2009)4 :  \n􀂾 According to Axel Schultze,―social media is th","cbCaicLa3hTj1FX6","https://ap.wps.com/l/cbCaicLa3hTj1FX6","pdf",558750,10,"English","# I. INTRODUCTION\n# II. MEANING OF SOCIAL MEDIA\n## Definitions and interpretations\n## Types of social media","[{\"question\":\"What is social media, according to the paper’s description?\",\"answer\":\"Social media is defined as a collective of online communication channels focused on community-based input, interaction, content-sharing and collaboration.\"},{\"question\":\"How does the paper describe the relationship between social media and business?\",\"answer\":\"It notes that social media is used to market products, promote brands, connect with current customers, and foster new business opportunities.\"},{\"question\":\"What risks does the paper associate with social media usage?\",\"answer\":\"It links increased internet use with loneliness and suggests that escalating narcissism can pose a potential risk to young adolescents’ emotional and psychological health.\"}]","SOCIAL MEDIA: PRECEDENTING THE HUMAN LIFE | PDF",1790079793]