[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-253454-105":53,"doc-detail-253454-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","social-media-monitoring-tools-an-in-depth-look-a-guide-to-assessing-and-using-tools","Social Media Monitoring Tools - An In-Depth Look - A Guide to Assessing and Using Tools","","Social Media Monitoring Tools - An In-Depth Look examines how online media monitoring supports decision-making in fast-growing information environments. It outlines why social media data matters, what data to collect, and how media monitoring objectives differ across governments, military organizations, businesses, PR teams, and public figures. The report explains key monitoring functions—real-time listening, historical data access, analysis, and dashboard visualisation—then reviews multiple commercial tools and offers guidance for assessment and daily workflow implementation.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/social-media-monitoring-tools-an-in-depth-look-a-guide-to-assessing-and-using-tools/253454/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/social-media-monitoring-tools-an-in-depth-look-a-guide-to-assessing-and-using-tools/253454.png","ImageObject",442,249,{"name":88,"@type":89},"Adam","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",9,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"Why has social media become a relevant source of information?","Question",{"text":109,"@type":110},"Social media has expanded rapidly in users and content volume, making it a primary channel for communication, work, learning, and entertainment. The document links this growth to the increasing role of digital media and the effects of events like the COVID-19 pandemic.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What is media monitoring and what data does it focus on?",{"text":114,"@type":110},"Media monitoring observes social media and other online media such as websites, blogs, and news. It emphasizes selecting what data to gather and then converting collected data into usable insights.",{"name":116,"@type":107,"acceptedAnswer":117},"Which core functionalities should a social media monitoring tool provide?",{"text":118,"@type":110},"The document highlights real-time listening, analysis, access to historical data, and data visualisation through dashboards as the main functionalities that help make sense of monitoring results.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},253454,1791724205,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":20},1374404737137,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","978-9934-619-20-5  \nSOCIAL MEDIA MONITORING TOOLS:  \nAN IN-DEPTH LOOK  \nPublished by the  \nNATO Strategic Communications  \nCentre of Excellence  \nISBN: 978-9934-619-20-5  \nAuthors : Anna Grizāne, Marija Isupova, Vanessa Vorteil  \nContributor: Gundars Bergmanis-Korāts  \nEditor: Monika Hanley  \nProject Manager: Marija Isupova  \nDesign: Kārlis Ulmanis  \nRiga, July 2022  \nNATO STRATCOM COE  \n11b Kalnciema Iela Riga LV1048, Latvia [www.stratcomcoe.org](www.stratcomcoe.org)[ ](www.stratcomcoe.org)[Facebook/stratcomcoe](Facebook/stratcomcoe)[ ](Facebook/stratcomcoe)Twitter: @stratcomcoe  \nThis publication does not represent the opinions or policies of NATO or NATO StratCom COE.  \n© All rights reserved by the NATO StratCom COE. Reports may not be copied, reproduced, distributed or publicly displayed without reference to the NATO StratCom COE. The views expressed here do not represent the views of NATO.  \nContents  \nIntroduction 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 5  \nThe growing relevance of social media ..... 5  \nAn Introduction to Media Monitoring ....... 5  \nAreas of applicability for governments and military organisations ................... 7  \nImplementing the tools in daily workflow .... 8  \nHow to Assess the Social Media Monitoring Tool 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 9  \nUsing AI to assist with information environment analysis ................... 12  \nMethodology 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 17  \nOverview of Tools 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 19  \nBrandwatch .......................... 19  \nMediatoolkit .......................... 21  \nMeltwater ............................ 22  \nBuzzSumo ........................... 24  \nKeyhole .............................. 26  \nSprink lr .............................. 27  \nSprout Social ......................... 29  \nDigimind ............................. 30  \nComparative Overview 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 32  \nConclusions and  \nRecommendations 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 34  \nEndnotes 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 􀀮 38  \n4 􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟   \n One of the important aspects is to know how and what data to gather. However, one of the challenges is getting useful insights from the gathered data as this is a process on its own.  \nIntroduction  \nThe growing relevance of social media  \nInformation is power and, in this day and age, the Internet is increasingly becoming the primary source and vector for the transfer of information between people. Digital media is an essential source of information for people worldwide. Compared to traditional media, digital media consumption grows rapidly with each year. The COVID-19 pandemic contributed to this process,1 with most work, learning, entertainment and communication in technologically advanced countries transferring to the online environment.2  \nSocial media plays a significant role in people’s lives. There are 4.2 billion social media users worldwide, more than 53% of the world’s population. Since 2021, the number of social media users has grown by 490 million, a 13% increase.3 This means that the number of new social media users grew by more than 900 users per minute.  \nThe amount of content generated on social media is tremendous—there are 474,000 Tweets, 69 000 Instagram posts, and 400 hours of new Youtube videos uploaded each minute. On Facebook alone, there are 510,000 comments, 293,000 status updates, and 136,000 photos uploaded per minute.4  \nAn Introduction to Media Monitoring  \nFrom press clippings in the area of traditional media to online media monitoring (or sometimes also listening), online media monitoring is used to observe social media and other media on the Internet (websites, blogs, news, etc.) . Tools to conduct monitoring  \n 􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟􀁟 5  \ncan vary, from a simple Excel sheet, to using a specific tool to analyse data. In addition, there are possibilities","cbCaib9PqtINZCIN","https://ap.wps.com/l/cbCaib9PqtINZCIN","pdf",3004495,39,"English","# Introduction\n## The growing relevance of social media\n## An Introduction to Media Monitoring\n## Implementing the tools in daily workflow\n# How to Assess the Social Media Monitoring Tool\n## Using AI to assist with information environment analysis\n# Methodology\n# Overview of Tools\n## Brandwatch\n## Mediatoolkit\n## Meltwater\n## BuzzSumo\n## Keyhole\n## Sprinklr\n## Sprout Social\n## Digimind\n# Comparative Overview\n# Conclusions and Recommendations\n# Endnotes","[{\"question\":\"Why has social media become a relevant source of information?\",\"answer\":\"Social media has expanded rapidly in users and content volume, making it a primary channel for communication, work, learning, and entertainment. The document links this growth to the increasing role of digital media and the effects of events like the COVID-19 pandemic.\"},{\"question\":\"What is media monitoring and what data does it focus on?\",\"answer\":\"Media monitoring observes social media and other online media such as websites, blogs, and news. It emphasizes selecting what data to gather and then converting collected data into usable insights.\"},{\"question\":\"Which core functionalities should a social media monitoring tool provide?\",\"answer\":\"The document highlights real-time listening, analysis, access to historical data, and data visualisation through dashboards as the main functionalities that help make sense of monitoring results.\"}]","Social Media Monitoring Tools - An In-Depth Look - A Guide to Assessing and Using Tools | PDF",1789266126]