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It provides fields for team member, month, market targets, and an overall theme and goals, along with a structured table covering platforms such as blog, Twitter, Facebook, LinkedIn, video, audio podcasts, and image-focused networks. 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They may not create every post, but they ensure the team stays on message and remains accountable.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What information should be completed at the top of the calendar?",{"text":114,"@type":110},"You should enter the coordinating name, the month (or 30-day period), key target markets, and the overall theme or marketing focus for the month.",{"name":116,"@type":107,"acceptedAnswer":117},"How should weekly entries and evaluation be handled?",{"text":118,"@type":110},"Each week, record what will be done on each major platform, then use the notes section on the next page to capture findings and lessons learned. 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On their own they are just noise. When you put them on a music sheet and connect them they can create a symphony. Here’s a few principles and steps to apply when using this tool:  \n1) This is a guide, not a battle plan etched in stone. If a great story on inspirational theme hits, blog about that as well (or instead) . Don’t use this as a tool to micromanage your team (or yourself) use it as a guide to keep you on track.  \n2) On the top of the sheet fill in the name of the person who is coordinating the social media calendar, this person may not create all the content or post all of the updates but they will keep the team on message and accountable.  \n3) Enter the month (or 30-day period for the social media calendar)  \n4) List the key target markets you are focusing on for this month  \n5) Write down your theme and/or marketing focus  \n6) Fill out what you will do each week on each major platform that will collectively contribute to you effectively producing your marketing symphony  \n7) On the next page, each week record your findings and lessons learned in bullet form. Be prepared to adjust or augment your strategy based upon your findings.  \nImportant: Most great marketing ideas and plans take time to build momentum and gain acceptance in the marketplace. It takes people time to trust our brand and us. Stick to your core calendar and themes for the first 90 days before you make any major shifts – event then realize social media ROI can take many-many months and even years before you’re a dominant player.  \nIf you would like help developing your social media strategy through consulting, training, seminars (webinars) or educational resources contact us:  \nSocialized Communications  \nWeb: [http://socialized. me](http://socialized. me)  \nemail: [anthony@socialized. me](anthony@socialized. me) or [shane@socialized. me](shane@socialized. me)  \nTwitter: [http://twitter.com/SocializedTeam](http://twitter.com/SocializedTeam)","cbCaigUF9C3RTMma","https://ap.wps.com/l/cbCaigUF9C3RTMma","pdf",94979,"English","# Social Media Marketing Calendar Template\n## Tool/Media Planning by Week\n## Weekly Evaluation and Notes\n## How to Use the Template","[{\"question\":\"Who should fill in the social media calendar and what is their role?\",\"answer\":\"The coordinating team member should fill in their name. They may not create every post, but they ensure the team stays on message and remains accountable.\"},{\"question\":\"What information should be completed at the top of the calendar?\",\"answer\":\"You should enter the coordinating name, the month (or 30-day period), key target markets, and the overall theme or marketing focus for the month.\"},{\"question\":\"How should weekly entries and evaluation be handled?\",\"answer\":\"Each week, record what will be done on each major platform, then use the notes section on the next page to capture findings and lessons learned. Adjust or augment the strategy based on those findings.\"}]","Social Media Marketing Calendar Template - Use Guide | PDF",1790219218]