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Data were collected from 600 brand fans using online convenience sampling and analyzed with quantitative methods using structural equation modeling (SEM). Results show social media improves loyalty and image overall, with brand awareness showing the strongest effect. 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And Awareness\nZainul Wasik1\n\u0013 HYPERLINK \"mailto:zainul.wasik-2022@feb.unair.ac.id\" \u0014zainul.wasik-2022@feb.unair.ac.id\u0015\nDepartment of Management, Faculty of Economics and Business, Airlangga University, Surabaya, Indonesia.\nNiken Savitri Primasari2\n\u0013 HYPERLINK \"mailto:niken@unusa.ac.id\" \u0014niken@unusa.ac.id\u0015\nAccounting Department, Faculty of Business Economics and Digital Technology, University of Nahdhatul Ulama, Surabaya, Indonesia.\nDidik Setiawan3\n\u0013 HYPERLINK \"mailto:didik.setiawan@uinsatu.ac.id\" \u0014didik.setiawan@uinsatu.ac.id\u0015\nDepartment of Management Zakat & Wakaf, Faculty of Economics and Business Moeslem, University of UIN Sayyid Ali Rahmatullah, Tulungagung, Indonesia.\nInfo Article\n_______________\nHistory Article:\nSubmitted\nRevised\nAccepted\n_______________\nKeywords:\nSocial media marketing; Brand loyalty; Brand awareness; Brand image;\n__\nAbstract\n____________________________________________________________\nThe purpose of this study is to look into how social media marketing campaigns affect brand awareness, brand loyalty, and brand image.. Analysing the relationship between brand awareness and brand image and brand loyalty is another goal of this study. The group under study consists of customers who actively follow the five businesses with the highest social ratings on Facebook, Twitter, Instagram, and other social media sites.. Convenience sampling was used in this study to gather information from 600 brand fans using online questionnaires shared on social media. This analysis also made use of quantitative methods. The gathered data has been examined using structural equation modelling (SEM). While using social media for marketing initiatives enhanced brand loyalty and image overall, the study discovered that brand awareness had the most noticeable impact. Furthermore, research indicates that brand loyalty is significantly influenced by brand cognition and image. Furthermore, a weak association between brand awareness and brand image has been shown by this study.\nDampak Kegiatan Pemasaran Media Sosial Terhadap Citra Merek, Loyalitas Merek, Dan Kesadaran\nAbstrak\n____________________________________________________________\nTujuan dari penelitian ini adalah untuk mengevaluasi bagaimana perilaku menipu di media sosial memengaruhi reputasi, skeptisisme, dan loyalitas subjek. Analisis tentang bagaimana citra dan kesadaran merek mempengaruhi loyalitasnya adalah tujuan kedua dari penelitian ini. Sebagian besar pembaca dari penelitian ini adalah individu yang secara aktif berpartisipasi dalam sejumlah kecil perusahaan dengan pengikut media sosial yang cukup besar di situs web seperti Facebook, Instagram, dan Twitter. Convenience sampling digunakan dalam penelitian ini untuk mendapatkan data dari 600 partisipan dengan menggunakan survei online yang dibagikan di media sosial. Dalam analisis ini, data kuantitatif juga digunakan. Pemodelan persamaan struktural telah digunakan untuk memeriksa data yang dikumpulkan (SEM). Temuan penelitian menunjukkan bahwa meskipun dampak pertama media sosial terhadap persepsi dan loyalitas masyarakat adalah positif, namun sikap masyarakat memiliki efek yang lebih mendalam. Selain itu, penelitian menunjukkan bahwa loyalitas merek secara signifikan dipengaruhi oleh kesadaran dan citra merek. Selain itu, penelitian ini mengindikasikan bahwa kesadaran merek memiliki dampak yang kecil terhadap citra merek.\nJEL Classification: Research paper.\nINTRODUCTION\nIn the present competitive world, branding is crucial to winning over customers by distinguishing equivalent goods and services supplied by different businesses in their eyes. Apart from reflecting a company's sincerity, principles, With dedication to the products and services it offers, brands also assist in lowering consumer hazards related to goods and services and cultivate social media co","cbCaickDFL8ba0QD","https://ap.wps.com/l/cbCaickDFL8ba0QD","docx",106124,"English","# INTRODUCTION\n## Branding and customer preference\n## Social media as a marketing communication channel","[{\"question\":\"What is the main purpose of the study?\",\"answer\":\"To assess how social media marketing campaigns affect brand awareness, brand loyalty, and brand image, and to analyze the relationships among these variables.\"},{\"question\":\"How was the data collected and analyzed?\",\"answer\":\"The study used convenience sampling with 600 brand fans responding to online questionnaires, and applied quantitative analysis with structural equation modeling (SEM).\"},{\"question\":\"Which factor had the strongest impact on the results?\",\"answer\":\"Brand awareness showed the most noticeable impact, while the association between brand awareness and brand image was weak.\"}]","Social Media Marketing Activities - Impact On Brand Image, Brand Loyalty, And Awareness | DOCX",1788513342,6]