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Social media is an effective tool that allows us to inform and interact with the community of Allen Neighborhood Center .  \nContent  \nThis guide provides ways to promote the consistency of our brand identity.  \nEditing Photos ...............................................................................................4-5  \nKeeping A Consistent Voice .......................................................................6-8  \nWhen to Post .................................................................................................9  \nLogo Usage .................................................................................................... 10  \nEngagement .................................................................................................. 11  \nSocial Media Template ............................................................................... 12-14  \nBrand Consistency ...................................................................................... 15  \nInstagram vs. Facebook ............................................................................. 16-18  \nEditing Photos Before: After:  \nTake advantage of the colors in the images . Edit them to be bright and vibrant BEFORE applying the logo .  \nQuick Edit:  \n + Brightness  \n + Saturation  \n +/-Contrast depending on image lighting  \n +/ -Highlights and shadows depending on image lighting  \n -Warmth (yellow/ red tones) Increasing saturation may make the image disproportionately  \nwarm .  \nIt makes a difference.  \nBEFORE  \nAFTER  \nKeeping a Consistent Voice  \nCaptions & Wording  \nDo: Don't:  \nBe concise  \nCorrect grammar and punctuation  \nFriendly, warm, and inviting language  \nEasy to read and accessible to all  \nLong, unnecessary verbiage that could otherwise be  \nportrayed visually  \nSlang or unprofessional language  \nBoring or monotoned speech  \nDO:  \nDON'T: TRY THIS:  \nNew Caption:  \nWhen to Post  \nGiving yourself a timeline  \nA consistent posting schedule is vital to keep the community engaged. Here, we provide an example that can act as a basic outline to keep you on track. Use something similar to fit social media posting into your schedule!  \n\n| MON | WED | FRI |\n| --- | --- | --- |\n| Instagram | Facebook | Instagram |\n| PHOTO | INFO.\u003Cbr>GRAPHIC | STORY |\n| Allen place photo of friends etc., etc.,\u003Cbr>| Farmer's market graphic... etc., etc. | Market Walk poll and info. etc., etc., |\n\nLogo Usage  \nIt is important that the audience can not only easily access information, but also distinguish ANC through these digital platforms . The ANC logo is the easiest and most effective way for the audience to distinguish the organization .  \nDo: Don't:  \n Use a logo color that will aesthetically coincide with a color in the image  \n Place the logo in an empty space to make an image look more balanced  \n Cover people's heads with the logo  \n Cover important subjects of the image with the logo  \n Put the logo over a similar color to itself","cbCaiti41pLjcwW0","https://ap.wps.com/l/cbCaiti41pLjcwW0","pdf",6153979,19,"English","# Editing Photos\n## Quick Edit\n# Keeping A Consistent Voice\n## Captions & Wording\n# When to Post\n## Posting schedule\n# Logo Usage\n## Do and Don't","[{\"question\":\"How should photos be edited before applying the logo?\",\"answer\":\"Edit images to be bright and vibrant before applying the logo. Use quick edits such as adjusting brightness, saturation, contrast (based on lighting), highlights/shadows, and warmth as needed.\"},{\"question\":\"What caption and wording practices should be followed?\",\"answer\":\"Captions should be concise, use correct grammar and punctuation, and use friendly, warm, inviting language that is easy to read and accessible. Avoid slang, unprofessional language, boring monotone wording, and long unnecessary text that could be conveyed visually.\"},{\"question\":\"What are the key rules for logo usage on social platforms?\",\"answer\":\"Use the ANC logo so the audience can easily access information and distinguish the organization. Place the logo in empty space for balance, choose an appropriate logo color, and avoid covering heads or important subjects or placing the logo over a similar color.\"}]","Social Media Guide - Social media brand and posting template | PDF",1789141963,7]