[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-376385-105":53,"doc-detail-376385-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","social-media-for-volunteers-and-members-guideline","Social Media for Volunteers and Members - Guideline","","Guidance document equipping volunteers and members with best-practice advice for creating effective social content that supports conversation, collaboration, and engagement. It explains how to plan social media through goal alignment, network selection via audience and competitor audits, defining a social persona, and creating shareable stories grounded in follower motivations. It also covers publishing tips including subject focus, IET-aligned style, relevant media, optimal timing, posting frequency, and suitable post length, plus ideas and calendar planning.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":31,"@type":70,"position":76},"https://docshare.wps.com/template/social-media/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/social-media-for-volunteers-and-members-guideline/376385/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/social-media-for-volunteers-and-members-guideline/376385.png","ImageObject",442,249,{"name":88,"@type":89},"OmBimo","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-14","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of the Social Media for Volunteers and Members guidelines?","Question",{"text":108,"@type":109},"To help volunteers and members create great social content using best practices that facilitate conversation, collaboration, and engagement.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How should social media goals be set to achieve measurable impact?",{"text":113,"@type":109},"Goals should align with overall communication goals, using quantifiable campaign aims such as driving traffic, awareness, lead conversions, or increasing engagement.",{"name":115,"@type":106,"acceptedAnswer":116},"Which factors should be considered when choosing social media networks?",{"text":117,"@type":109},"Perform an audit of platforms by reviewing audience demographics and where competitors are present, so content is targeted to the right places without wasting time and budget.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},376385,1791216364,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":30,"category_name":31,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":73},962090893581,"https://ap-avatar.wpscdn.com/davatar_276721f389ce27ea32af1340a28f341c","Social Media for Volunteers and Members  \nGuideline  \nThe Institution of Engineering and Technology  \nFutures Place Kings Way Stevenage  \nSocial Media for Volunteers and Members Guidelines  \nThe pace and scale of change that social media has brought to society has been significant and will continue to be. In the IET, the use of social media has evolved from merely being a tool for the communication and marketing teams to push messages, to volunteers, staff and leaders at all levels taking part in spontaneous and social conversations across multiple platforms.  \nThis guidance document has been created to equip volunteers and members with best practice advice and tips for creating great social content that facilitates conversation, collaboration and engagement.  \nUse this guidance document in conjunction with the Social Media Policy for Volunteers and Members:  \n• Volunteers can find the Policy in the IET EngX Volunteering community  \n• Members can find the Policy on the IET website  \nPlanning Social Media - Developing a content strategy  \nSocial media takes consistent effort. Developing a content strategy can help to shape the aims and objectives of your social media activity.  \n1. Establish social goals that align with overall communication goals  \nTo have real quantifiable impact the social media goals should align with the ambitions of the campaigns communication goals. Examples could include:  \n• Driving traffic  \n• Awareness  \n• Lead conversions  \n• Increase engagement  \n2. Choose the right social media networks  \nTo help with identifying the perfect platforms, complete an audit of the social media networks. Look at things like audience demographics, age, gender, where competitors are, so that you are not wasting time and budget by targeting your content in the wrong places. Some useful resources are:  \n• a compilation of most popular social networks worldwide on the Statista website  \n• this Social Media Demographics Guide on the Khoros website  \n• Our content audit template which has been created to provide a means to capture social media analysis  \n3. Decide on your social media persona  \nIt’s important to know how to talk to your social media followers. Analyse how followers interact on each social channel (including your competitor’s channels) and adjust tone of voice and content creation type accordingly (see the next point) .  \n4. Content creation  \nUnderstanding the motivations of your followers is the key to creation of shareable content. In a study by the New York Times , they highlighted the key factors that cause people to share content.  \n• To define ourselves to others  \n• To bring valuable, emotive and entertaining content to others  \n• To grow and nourish relationships  \n• Self-fulfilment  \n• To get the word out about causes and brands they care about  \nBy following these factors, the creation of stories that fulfil these motivations should increase the chances of content being shared. Your stories should:  \n• Appeal to your audience’s motivation to connect with each other and build a community  \n• Tell a story  \n• Establish credibility and trust  \n• Keep the message simple  \n• Appeal to positive emotions like inspiration, illumination or amusement to build a positive brand connection  \n• Embed a sense of urgency  \n• React fast to a moment (e.g. breaking news)  \n• Earn employee/friend/colleague advocacy- It is thought that people are 16 times more likely to read a post from a friend  \n5. Tips to keep in mind when publishing your content  \nSubject-the subject of your post is important when it comes to the precise message and content you want to publish across your channels. You want all content to be relevant to your industry and audience. Make sure your posts don’t have too many different subjects.  \nStyle-the style of your post , whether it’s a photo, a gallery of photos, a slideshow, or a video, should reflect the style and character of The IET. Vary the style of your post to keep your audience interested","cbCaitsCGdwX6dPu","https://ap.wps.com/l/cbCaitsCGdwX6dPu","pdf",141846,6,"English","# Planning Social Media - Developing a content strategy\n## Establish social goals\n## Choose the right social media networks\n## Decide on your social media persona\n## Content creation\n## Tips to keep in mind when publishing your content\n## Content Ideas\n## Create a content plan schedule","[{\"question\":\"What is the purpose of the Social Media for Volunteers and Members guidelines?\",\"answer\":\"To help volunteers and members create great social content using best practices that facilitate conversation, collaboration, and engagement.\"},{\"question\":\"How should social media goals be set to achieve measurable impact?\",\"answer\":\"Goals should align with overall communication goals, using quantifiable campaign aims such as driving traffic, awareness, lead conversions, or increasing engagement.\"},{\"question\":\"Which factors should be considered when choosing social media networks?\",\"answer\":\"Perform an audit of platforms by reviewing audience demographics and where competitors are present, so content is targeted to the right places without wasting time and budget.\"}]","Social Media for Volunteers and Members - Guideline | PDF",1790218532]